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Thailand
AutoBook
2015 Thailand Automotive Cluster Edition
IMPORTANT NOTICE
This is a free version of the Thai AutoBook provided
for visitors of IZB Internationale Zulieferbörse 201...
WELCOME!

Thailand clearly is the Automotive
Hub of ASEAN – a market comprising
some 600 Million people and
significant pot...
Chapter 1
Introduction
Thailand is ASEAN’s Automotive Hub and largest
manufacturing base for the industry.
And Thailand off...
Thailand's Automotive Industry
Thailand’s Automotive Industry offers a wealth of opportunities for local and international
...
The Thai automotive industry has developed into a major production
center with significant export for both automobiles as w...
such as Japan, China, South Korea, Australia, New Zealand and India,
and the prospect of rising exports to ASEAN member na...
Growth opportunities also exist with E85 ethanol. The Thailand
Ministry of Finance is offering a 3-year exemption on the im...
instead of engine size. Volkswagen Germany is participating for the
first time. There are many other reasons, why Thailand ...
In 2008, most of the automotive electronics used in the cars made in
Thailand were imported from Malaysia or Japan. These ...
The BOI and the Ministry of Finance offer incentives to EcoCar manufacturers.
Under the new incentives program, the BOI offe...
2,000 reduction in the retail price of the car - a significant incentive for
buyers and manufacturers alike.
Thailand's det...
have a minimum pollution standard of EURO 4 or higher, emitting no
more than 120 grams of carbon dioxide per kilometer.
Th...
Chapter 2
Statistics
A collection of statistics on the Automotive
Industry in Thailand.
You can download a complete set of...
Section 1
Global Ranking
15
16
Section 2
Production
17
Section 3
Domestic Sales & Export
18
Section 4
OEM Capacity
19
Section 5
Segmentation
20
Chapter 3
OEMs
Thailand has been discovered as a
manufacturing base by Japanese Car
Manufacturers in the 1960s both to ser...
Virtually all of the world's major automakers are represented here, and together
they produced 2.5 million vehicles in Tha...
23
Table 3.1 Thai Automotive Roadmap 2012-2015
Brand 2012 2013 2014/15
Toyota Camry | Yaris Corolla Hilux
Isuzu
D-Max RF 1...
Auto Alliance (Thailand) Co., Ltd. (AAT) was
established in 1995 as a joint venture between Ford
Motor Company and Mazda M...
Adhering to international standards of quality, the Rayong based, BOT-
promoted AutoAlliance facility represents Thailand'...
Mazda intends to take over the production line currently run by Ford,
which would initially lift its production at the Aut...
27
The new flexible plant opened in 2012, which cost
US$ 450m can assemble six different car models at
the same time. It will h...
State-of-the-art automation
The new Thailand facility is fully integrated to support stamping, body
assembly, paint, trim ...
30
The BMW Assembly Plant in Rayong was set up to enhance the
competitiveness of BMW in the Thai market.
With the production ...
Registered in 1992, GM Thailand is one of the key locations
of the expansion strategy developed by GM for the Asia
Pacific ...
The THB 30 billion (US$ 1 billion) manufacturing plant was modeled
after GM’s plant in Eisenach, Germany, which is ranked ...
34
Honda Automobile ( Thailand ) Co., Ltd. began its
operation in Thailand in 1983, and considered to
be one of the more rece...
Japan, the Thai facilities constitute one of Honda's three largest
manufacturing units worldwide. Consequently, customers ...
Furthermore, Honda Engineering ASEAN has been established to
specifically manufacture tools and molds for Honda manufacturi...
38
Isuzu is Thailand’s second largest manufacturer of pick
up trucks after Toyota.
The company has expanded its production fa...
The Japanese auto-maker is investing Bt6.5 billion in a new factory
that will help it raise annual production by 90,000 un...
41
Mitsubishi Motors (Thailand) Co., Ltd. (MMTh) is the Thai
operation of Mitsubishi Motors Corporation. It became the first
T...
sold in Thailand and ASEAN countries, Japan, Europe, then expand to
other markets successively. The factory will handle pr...
44
Thailand is the largest manufacturing center in Southeast
Asia for Nissan. The Nissan Thailand plant currently
builds 6 mo...
“The new facility will keep Thailand as our largest manufacturing
center in the ASEAN region,” said Hiroto Saikawa, execut...
List of NISSAN Factories in Thailand:
Siam Nissan Automobile Co., Ltd.

74/1 Moo 2, Bangna-Trad Road, KM 22, 

Srisajorake...
48
Suzuki built their first factory in Thailand 2010 to participate in the
Thai Eco Car project. They produce passenger cars i...
exported since late 2013 to Indonesia, Malaysia and Australia, while
3,000 units of the Suzuki Celerio will be shipped mon...
51
Suzuki 2015 Capacity & Sales
Domestic Export
Sales
Toyota is the best-known automobile brand in
Thailand. After all, for nearly half a century the
company has been supplying...
network

With a registered capital of 7,520 million baht, nearly 9,000
employees, 248 showrooms and an annual production c...
The Ban Pho Plant is the third Toyota assembly plant in Thailand. It
launched its production line on the 12th of January 2...
55
RMA Automotive is a division of the RMA
Group of Companies. Over the last 30 years
we have become experts in fulfilling the...
Mercedes-Benz has had enjoyed a long history and presence in Thailand for
over 50 years. Mercedes-Benz car models such
as ...
certified to ISO 9001:2000 for the whole company.
April 2004 Mercedes-Benz Classic Car Club (Thailand) launched.
March 2005...
59
Thailand's agricultural conglomerate, Charoen Pokphand Group
(CP Group) has set up a manufacturing base for right-hand-dri...
"There are also plans to bring the research and development centre as
well as other divisions into Thailand, and this will...
62
Volkswagen is moving forward is setting up production in fast-
growing Southeast Asian markets as the German carmaker
expa...
64
Chapter 4
Thai
Automotive
Cluster
Thailand is home to more than 1,000 Tier
suppliers, domestics as well as multinational
c...
The automotive cluster has been the priority sector for the economy of Thailand.
It is the third largest sector contributi...
67
AAPICO HITECH Co.,Ltd. and group of companies are one of the major
part manufacturers in Thailand for the automotive, moto...
69
Art Serina produces diesel and gasoline pistons for the
Automotive Industry in Thailand and ASEAN.
Section 3
AT A GLANCE
1...
71
Customer List
Toyota
Auto Alliance
Ford Operations
Mitsubishi Motors
Perodua Engine
PT Astra Daihastu
PT Suzuki Indomob...
Established in 1995, Asia Precision started as small
machining shop with a few machines and has grown
over the years with ...
73
1 of 26
Gallery 4.1 Asia Precision
Bangkok Eagle Works produces Automotive
Stamping components, and machining
components.
Customers 

Mitsubishi Motors (Thai...
75
Gallery 4.2 Products Bangkok Eagle Wings
Bangkok Metal Works provides chassis components the
Automotive and Motorcycle industries.
Factory Area: 9,600 M2
Section 6...
77
Gallery 4.3 Bangkok Metal Products
TBK is a specialized manufacturer of brakes and engine
components for all vehicles, from light-duty to heavy-duty.
Section...
79
CH Automotive group was founded in 1967 by the Pongvatnanusorn
family. The first company was established to manufacture rad...
81
E & H started our production in 1996, with 23 turning machines
& 18 associates in Amata Nakorn industrial estate, Chonburi...
83
Gallery 4.4 E & H Precision – Impressions
Global - Thaixon  Precision  Industry was  founded  in 1980 
and is producing  high  precision  machining  and  turning 
p...
85
Gallery 4.5 Global Thaixon – Impressions
Operation started since 2011. A line from turret
punch sheet metal processing, welding, painting,
and assembly is possible...
Kulthorn Kirby Foundry was established in 1989 to supply casting
components for Kulthorn Kirby Public Company Limited.
Tod...
Lenso Wheel is the largest domestic
producer of aluminum wheels.
The company’s history started in 1990 when
Car Image was ...
P Quality Machined Parts is a supplier of turned parts for
Automotive OEMs and aftermarket.
Section 14
AT A GLANCE
1. Thai...
P.C.S. and SW & Sons and group of
companies are a major part manufacturers
for the automotive, motorcycle, electrical
appl...
Customers: Isuzu, Toyota, AAT, Mitsubishi, Nissan, GM, Delphi,
Continental, Hitachi Automotive
91
Gallery 4.8 P.C.S. Machi...
92
For over forty years we have been a part of
Thailand automotive and logistics
industries; now let us become a part of you....
Assembly Jig and Checking Fixtures
The company designs and produces fixtures used in holding pressed
parts when assembling ...
SOMBOON and subsidiaries has been engaging in the
manufacturing of the parts of motor vehicle industry such as
passenger c...
96
Summit Corporation, a Thai automotive parts maker providing high
quality automotive parts production.
Summit Corporation c...
Summit produces Interior
components and modules and
operates 8 plants in Thailand
and 6 overseas plants in China,
India an...
Thai Steel Cable Public Company Limited is a manufacturer of
automobile and motorcycle control cable and window
regulator,...
100
1 of 18
Gallery 4.9 Thai Steel Cable Company Presentation
Click here to download the
Company Presentation
Gallery 4.10...
Thai Summit Auto Parts Industry Co.,Ltd. and group of
companies are one of the major part manufacturers in Thailand
for th...
The products of Thai Summit Group are well accepted among the
industries. The customers include all famous OEM manufacture...
Unity Industrial was established in 1997 to manufacture high
quality Automobile body Parts in order to meet the growing
ne...
104
Yarnapund Public company Limited was
founded on 21 April 1952 by Mr Kaew and
Mrs.Chamlong Phanpanit.
Yarnapund Pcl. has st...
106
Customers:
Toyota Group
Hino Motors (Thailand) Co.,Ltd.
Honda Group
Mitsubishi Motors (Thailand) Co.,Ltd.
Gm / Isuzu Group...
VEM manufactures high precision and quality molds in
Shenzhen, China and Thailand. We have sales and
engineering offices in ...
Chapter 5
Japanese
Tier 1
Japan was the first country to discover Thailand
as an Automotive base and is still leading the
m...
Section 1
110
Profiles of the Japanese Automotive Suppliers are available in the full version.
Please visit our web site at...
Chapter 6
North
American
Tier 1
Tier 1s from the US and Canada have discovered
Thailand along with the plant setups by GM ...
Section 1
112
Profiles of the European Automotive Suppliers are available in the full version.
Please visit our web site at...
Chapter 7
European
Tier 1
Many European Tier 1s have set up operations in
Thailand - both to support local assembly as
wel...
Continental opened their Powertrain facility in Rayong province in 2009 and has an
office in Bangkok.
Established in late 20...
Thailand for example - as well as India. Another strategy is to continue
development towards the trend of product platform...
Section 2
116
Profiles of the European Automotive Suppliers are available in the full version.
Please visit our web site at...
Chapter 8
Asian Tier 1
This Chapter presents an overview of Asian Tier
1s which have set up operations in Thailand.
Section 1
118
Profiles of the Asian Automotive Suppliers are available in the full version.
Please visit our web site at ww...
Chapter 9
Organizations
This chapter includes information about
organizations that deal with the Automotive
Industry issue...
Section 1
120
Information on Thailand automotive organizations, associations and chambers
of commerce are available in the...
TEBA was formed by Thai and European
multinational companies and registered as non-
profit organisation under Trade Associa...
development plans as well as to the Joint Standing Committee on
Commerce, Industry and Banking (JSCCIB), the largest group...
Chapter 10
Industrial
Estates
Thailand has more than 50 developed Industrial
Estates. This chapter provides an overview of...
Section 1
124
Information on Thailand industrial estates are available in the full version.
Please visit our web site at w...
There are industrial estates that focus on the automotive industry and provide
state-of-art facilities for manufacturers.
...
126
Gallery 10.1 Overview of Industrial Estates in Thailand BOI Zoning
As decentralization is a major theme in devising th...
Hemaraj Land And Development Public Company Limited is one
of Thailand’s leading developers of Industrial Estates, Utiliti...
128
Hemaraj employs over 90,000 people, thus
contributing directly to the industrial strength of
Thailand.
Eastern Seaboard
Ea...
Chapter 11
World Class
Manufacturing
Equipment
Manufacturers that provide world class
manufacturing equipment supporting t...
The EMAG Group is Germany’s largest manufacturer of
vertical, multifunctional production centers for the
Automotive Indust...
World Class Manufacturing Systems for Automotive High Volume Production
Illustration 11.1 EMAG Automotive Applications Ove...
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
Thai AutoBook 2015: Thailand Automotive Cluster Edition
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Thai AutoBook 2015: Thailand Automotive Cluster Edition

The Thailand AutoBook 2014 is a comprehensive overview about the Thai Auto industry and the main players: OEMs, The Thai Automotive Cluster, Tier 1 Suppliers from Japan, USA, Europe and Australia, Automotive Organizations, Industrial Estates, Events and Media and much more. It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2013-15.

This 'Thai Automotive Cluster Version' is a free edition to support the participation of 10 Thai companies at IZB 2014, organised by Thai European Business Association (TEBA) and does NOT include the Japanese, European and North American suppliers.

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Thai AutoBook 2015: Thailand Automotive Cluster Edition

  1. 1. Thailand AutoBook 2015 Thailand Automotive Cluster Edition
  2. 2. IMPORTANT NOTICE This is a free version of the Thai AutoBook provided for visitors of IZB Internationale Zulieferbörse 2014
 Please click here to register for our newsletter. If you are interested in the full version please visit our web site at www.thaiautobook.com ii
  3. 3. WELCOME!
 Thailand clearly is the Automotive Hub of ASEAN – a market comprising some 600 Million people and significant potential for growth. 2012 and 2013 were ‘Golden Years’ with 2.5 Million vehicles produced and the country joining the Top 10 Automotive manufacturer countries worldwide - In 2013 Thailand was number 9. In 2014 we expect to reach lower volumes - the official forecast as of October 2014 stands at 2.0 Million vehicles. Domestic sales have been contracting since mid 2013 partly offset by a stronger export market. With a background of machine tool sales to the Automotive Industry in Asia Pacific and being associated with the EMAG Group for 15 years, I have often wished of a comprehensive industry overview – OEMs, Tier 1,2,3 suppliers and supporting industries like industrial estates, logistics, exhibitions, media etc. – and especially a database on the ‘Thai Automotive Cluster’. As a result, I am delighted to present to you the 2015 Edition of the Thai AutoBook – a directory for professionals in the Auto Industry first introduced in 2012. Outsourcing and Localization This book was prepared for: 1) Outsourcing – local and international commodity managers, Buyers who are looking to source Automotive components from Thailand 2) Localization – international managers desiring to expand their market and set up a footprint in Thailand – either for distribution or local production. The information was compiled over the past years from personal research, the internet and with support of friends at automotive companies, automotive organizations, industrial estates and business associates. This is a free version which includes basic information, OEM and the Thai Automotive Cluster. 
 I am sure this book will give you lots of information and inspire you to do business in Thailand. Bangkok, October 2014 Uli Kaiser PS: You can submit information / updates on your company here. iii
  4. 4. Chapter 1 Introduction Thailand is ASEAN’s Automotive Hub and largest manufacturing base for the industry. And Thailand offers a double opportunity – both as a potential sales market on one side as well as an attractive sourcing base. We invite you to discover the Thai Automotive Industry by browsing through this eBook - have fun and hopefully you’ll find information and inspiration to expand your business network! If you have any questions please email us here.
  5. 5. Thailand's Automotive Industry Thailand’s Automotive Industry offers a wealth of opportunities for local and international sales and sourcing. Incentives are offered to encourage local production of components, electronics and eco-cars and there is also demand for design, R&D and testing centers. Over the next years, Automotive exports will grow significantly through Thailand’s free- trade agreements (FTAs) with it’s ASEAN neighbors and many other countries such as India, China and Australia. Many of the world’s major automakers, assemblers, and parts and components manufacturers have put their footprint in Thailand, and many are planning additional nivestment such as Germany’s Volkswagen Group. Toyota, Honda, Mitsubishi, Mazda, Isuzu, Nissan, Ford, Chevrolet, BMW, Daimler all have a presence in the country, together accounting for about 2.5 million vehicles produced in 2013 and are expected to reach about 2 million units in 2014. Section 1 AT A GLANCE 1. Thailand is the Automotive Hub of ASEAN with 2.45 Million cars produced in 2013. 2. About 50% of the manufactured vehicles are exported. 3. About 50% of the manufactured vehicles are Pick-Up Trucks. 4. OEM’s are from Japan and the USA supported by virtually all MNCs (Multinational Corporations) and a Thai Automotive Cluster of components suppliers. 5. 85% of the market share is controlled by Japanese, about 15% by US OEMs Introduction 5 Table 1.1 Thailand economic development Source: Global Insight, Bank of Thailand, Thailand Ministry of Finance, Thai Autobook Research Real and nominal GDP growth 2008 2009 2010 2011 2012 2013 2014* 2015* Real Growth (% change) 4.1 1.7 3.3 5.1 4.9 2.9 1.5 5 Nominal GDP (US$ Billion) 273 278 294 317 335 345 350 370 * Forecast
  6. 6. The Thai automotive industry has developed into a major production center with significant export for both automobiles as well as components. As of 2013, the industry employs about 350,000 people and generates 12% of the national GDP. Automotive exports are expected to reach 1,200,000 units in 2014. With shipments to more than 100 countries, Thailand is currently the world’s second largest producer of one-ton pickup trucks and the seventh-largest automotive exporter overall. It is the top manufacturer in all of Southeast Asia. Research & Development More foreign makers are beginning to appreciate Thailand as a location for R&D investment as well. Toyota has established a technical facility here to conduct R&D work on product design, testing and evaluation. Other examples include Toyota Tsusho Electronics (Thailand) Co., Ltd., established in 2005 who develops embedded software for automotive applications and Honda R&D in Amata Nakorn Industrial Estate, Chonburi. Thailand is the only country outside of the 30-nation Organization for Economic Co-operation and Development in which Toyota has such sophisticated facilities. Attractive Policies The Automotive Industry in Thailand is looking to further growth and development. Such optimism stems largely from FTAs with countries 6 Chart 1.2 Thailand Domestic SalesChart 1.1 Thailand Automotive Production 2004-2013
  7. 7. such as Japan, China, South Korea, Australia, New Zealand and India, and the prospect of rising exports to ASEAN member nations. As the industry contributes significantly to the local economy, the Thai government is also offering substantial support in the form of tax incentives and various other measures, making Thailand fertile ground for investors. In June 2009, the Thailand Board of Investment expanded its automotive incentive scheme to cover automobiles that have high technologies new to Thailand such as hybrid drive, brake energy regeneration and electronic stability control. The BOI’s new policy, which is designed to attract international automakers looking torestructure by relocating production facilities overseas, provides a range of incentives, including corporate income tax holidays of between 5 and 7 years. To be eligible, projects must involve a minimum investment of 10 billion baht. Green Technology Among the many programs aimed at developing the automotive industry, the Thailand Ministry of Energy is promoting fuel-efficient transportation through a natural gas vehicle initiative. So far, 10,000 natural-gas-powered taxicabs and related NGV subsidies have been introduced through PTT Public Company, Ltd. The program also exempts new natural-gas-powered cars from import duties. 7 Chart 1.3 Thailand OEM Capacity 2014 Chart 1.4 Segmentation Passenger Cars and Pickup
  8. 8. Growth opportunities also exist with E85 ethanol. The Thailand Ministry of Finance is offering a 3-year exemption on the import duties of foreign auto parts used to make vehicles E85-ready. The ministry has also reduced the excise taxes on cars using E85 to 25%, 30% and 35%, depending on engine size. The Eco-Car Initiative In the recent years we have seen more environment-friendly cars coming down the road. In one of the most exciting stimulus measures, the BOI and the Ministry of Finance have been offering maximum incentives to eco-car manufacturers in Thailand. Under the new program, the BOI extends to projects with a minimum investment value of 5 billion baht an 8-year corporate income tax holiday and duty-free importation of machinery. The Finance Ministry allows such makers to pay a reduced excise tax of 17% on cars with petrol-powered engines smaller than 1,300cc and diesel-powered engines below 1,400cc. As the excise tax levied on standard passenger cars is currently 30 to 40%, the tax reduction on eco-cars amounts to a US$2,000 drop in the sticker price. That is a juicy incentive for consumers and manufacturers alike. Early response has been impressive. Six global auto assemblers have already proposed investments totaling an annual production capacity 675,000 eco-cars. The first made-in-Thailand eco-cars are expected to roll off assembly lines in early 2010. The Eco Car Program Phase II has just been launched with registrations ending March 2014 with a shift on CO2 emmissions 8 TV Spot for the new Chevrolet Colorado, made in Thailand Movie 1.1 Thailand – In Love with Pick Up TrucksChart 1.5 Thailand enters the Top 10 car manufacturers
  9. 9. instead of engine size. Volkswagen Germany is participating for the first time. There are many other reasons, why Thailand is as an attractive base for automotive parts production. Of the more than 3,000 parts and components in a typical vehicle, many of them still have to be sourced from overseas. Opportunities exist for foreign suppliers to manufacture fuel injection pumps, transmissions, injection nozzles, anti-lock braking systems, and central locking systems, among numerous other products. More R&D, design and testing centers are also needed, even though Yamaha, Bridgestone, Maxxis and Michelin already operate such facilities here. Demand for Thailand-made automotive parts is growing. In response, there are already approximately 1,800 such suppliers in the country, of which about 700 are OEMs or original equipment manufacturers. Since all major Japanese automakers have opened manufacturing sites in Thailand, many of their parts manufacturers such as France’s Valeo, Germany’s Bosch, U.S.-based TRW, Great Britain’s GKN and Japan’s Denso, Mitsuba and Mitsubishi have followed suit to serve their customers. According to the Japan Automobile Manufacturers Association (JAMA), the quality of automotive parts in Thailand is the highest of any ASEAN nation. Local manufacturers supply about 85% of the parts used in pickup truck assembly, and as much as 70% of those for passenger cars. Moreover, the country produces nearly 100% of the parts used in the assembly of motorcycles, Thailand’s exports of auto parts more than quadrupled over the past 4 years, as locally produced vehicles and components continue to gain global acceptance. The value of auto parts exported from Thailand exceeded US$ 4.6 billion in 2008, the fifth consecutive year of double- digit growth. Growth will continue as the government works to push Thailand into the top 10 of automotive producers. 9 Table 1.2 How Thailand compares to its neighbors
  10. 10. In 2008, most of the automotive electronics used in the cars made in Thailand were imported from Malaysia or Japan. These imports were valued at US$4 billion. Given this market size, the currently limited number of automotive electronics producers in Thailand presents an excellent investment opportunity, particularly for value-added systems. Investment in Expansion With many of the world’s leading automakers manufacturing here and the economy very resilient, the country’s automotive industry is expected to expand in coming years. Ddemand for locally produced auto parts will increase, presenting opportunities to investors. Geography is also a benefit of investing in Thailand. A gateway to Asia, Thailand provides easy access to regional markets. The Thai people are a plus as well, as the country boasts a skilled workforce. Labor costs here are lower than in many other areas of Asia. The land and facility costs are also competitive. Moreover, the government is encouraging the development of so- called auto parts clusters, where proximity between manufacturers and suppliers will result in further cost and efficiency benefits. FTA Free Trade Agreements The country’s many FTAs are advantageous to local auto parts producers. In particular, the agreement with ASEAN opens the door to a collective market of 585 million people in the association’s member nations. Auto parts exported to ASEAN nations are currently subject to a tariff of less than 5%, and the tariff will be eliminated entirely in 2015. (please check out the special section on FTAs in this book). 10 Did you know that labour costs in Thailand are lower than in China? Chart 1.6 Thailand Labour Cost Comparison
  11. 11. The BOI and the Ministry of Finance offer incentives to EcoCar manufacturers. Under the new incentives program, the BOI offers projects with a minimum investment value of 5 billion baht an 8-year corporate income tax holiday, regardless of location, as well as duty-free importation of machinery. Eco-Car Phase I The Ministry of Finance allows Eco-Car manufacturers to pay a reduced excise tax of 17% on cars with engines not more than 1,300 cc for petrol-powered cars and 1,400 cc for diesel-powered cars. Among the BOI’s requirements on Eco-Cars, such vehicles need a fuel economy of at least 20 kilometers per liter, must meet the Euro 4 emission standard, and should have UNECE 94 and 95 safety levels. In addition, four of five main components (cylinder head, cylinder block, crankshaft, camshaft and connecting rod) must be produced in Thailand. As the excise tax levied on standard passenger cars is currently 30-50%, this reduction in the excise tax levied on Eco-Cars is equivalent to a US$ Section 2 AT A GLANCE 1. Incentive program by the BOI Board of Investment Thailand 2. The first eco car has rolled off assembly lines in early 2010. 3. The eco-car sub-segment currently holds around a 14-per-cent share of the total Light Vehicle market, or around 30 per cent of all passenger cars in Thailand 4. In Phase II the emphasis will shift from engine size to CO2 emission. 5. To be eligible for Phase II privileges, first- phase participants can apply to expand production or reinvest in the second phase with a minimum of 5 billion baht in capital excluding land costs. 6. Newcomers must invest a minimum of 6.5 billion baht. The Eco-Car 11
  12. 12. 2,000 reduction in the retail price of the car - a significant incentive for buyers and manufacturers alike. Thailand's determination to develop this segment of the automotive industry is indicative of its focus on the future and its truly global automotive presence. The response to the eco-car program has been strong, with six global auto assembler proposing investments that wiII add some 685,000 vehicles per year of production capacity. According to former BOI Secretary General Atchaka Sibunruang, once all five manufacturers (including Toyota) reach production of 100,000 units per year, investment in the eco-car project would have exceeded 200 billion baht. Eco-cars for exports even to less developed countries have to comply with eco-car specifications to enable manufactures to receive their eco-car incentives. The actual production capacity must not be lower than 100,000 units per year from the fifth year of the projects operation. The main regulation specified that the eco-cars should be fuel efficient, consuming not over 5 liters per 100 kilometers and should 12 Chart 1.7 Eco Car Phase 1 Capacity Chart 1.8 Eco Car Phase 1 Lineup
  13. 13. have a minimum pollution standard of EURO 4 or higher, emitting no more than 120 grams of carbon dioxide per kilometer. The car should also satisfy passenger safety standards for both front and side impact as specified by UNECE Reg. 94 and Reg.95 respectively. Eco-Car Phase II So far 10 automakers – the 5 original participants plus Chevrolet, Ford, Mazda, MG and VW have submitted applications to the Eco-Car Phase II program: • Ford Thailand will spend 18.2 billion baht to make environmentally friendly cars, with annual production capacity of 180,000 vehicles and 2,000 engines. • General Motors will invest 13.1 billion baht to make 158,000 vehicles annually. • Nissan Motor will invest 6.86 billion baht to produce 123,000 eco- cars and 2 million auto parts a year. • Toyota Motor Corporation will invest 1.9 billion baht to make 160,000 vehicles a year. • Mitsubishi Motors will invest 4.9 billion baht to make 233,000 eco- cars a year. • Mitsubishi also asked for the BoI's approval for its plans to expand production capacity granted in the first phase of the eco-car scheme to 220,000 vehicles from a planned 180,000, requiring requiring investment of 7.7 billion baht. • VW was quoted to plan to invest Euro 1 Billion for a capacity of 300,00 vehicles - 100,000 of which would be eco cars. Udom Wongviwatchai, BOI secretary general stated in October 2014, that Thailand's eco car production was expected to reach 2 million vehicles annually over the next three years — 500,000 from the first phase of the eco-car project and 1.5 million from the from the second phase. The results from these projects will add up to a $4.3 billion investment. 13 Chart 1.9 Eco Car Phase 2 Capacity
  14. 14. Chapter 2 Statistics A collection of statistics on the Automotive Industry in Thailand. You can download a complete set of statistics included in the Thai AutoBook 2014 from the new TA Statistics Dropbox. All subscribers will receive invitations to get access to this resource which is updated on a monthly basis with sales and production statistics. If you don’t have access yet, please email here.
  15. 15. Section 1 Global Ranking 15
  16. 16. 16
  17. 17. Section 2 Production 17
  18. 18. Section 3 Domestic Sales & Export 18
  19. 19. Section 4 OEM Capacity 19
  20. 20. Section 5 Segmentation 20
  21. 21. Chapter 3 OEMs Thailand has been discovered as a manufacturing base by Japanese Car Manufacturers in the 1960s both to serve the local market as well as to produce cars for export. Today, Thailand is home to 16 OEMs who produce cars in Thailand with various degrees of local content including a number of assemblers who import CKDs and assemble them in Thailand.
  22. 22. Virtually all of the world's major automakers are represented here, and together they produced 2.5 million vehicles in Thailand in 2013 and will produce about 2 million units in 2014. General Motors, Ford, BMW, Daimler and Volvo, in addition to all major Japanese manufacturers - Toyota, Mitsubishi, Honda, Mazda, Isuzu and Nissan - have all established presences in Thailand. Section 1 AT A GLANCE 1. OEMs are from Japan and the US 2. Capacity predicted to increase from 3 Million to 4 Million vehicles the next years 3. The Eco-Car project are adding about 700,000 vehicles per year 4. Who’s not here? European and Korean OEM’s have only established CKD assembly and CBU import presences in Thailand. Introduction 22 Chart 3.1 Thailand Automotive Capacity 2015
  23. 23. 23 Table 3.1 Thai Automotive Roadmap 2012-2015 Brand 2012 2013 2014/15 Toyota Camry | Yaris Corolla Hilux Isuzu D-Max RF 10 
 to replace MU 7 Honda Jazz Hybrid CRV, Brio Sedan Accord Jazz, City Ford Focus Everest Mazda Mazda 2 Chevrolet Aveo T300, 
 Sonic, Trailblazer Eco Car announced Mitsubishi Mirage Mirage Sedan Triton (E3) Nissan Almera, Sylphy New compact sedan to replace Tiida Navara Suzuki Swift
  24. 24. Auto Alliance (Thailand) Co., Ltd. (AAT) was established in 1995 as a joint venture between Ford Motor Company and Mazda Motor Corporation to become the center of excellence for compact pick up truck manufacturing for domestic and international export markets. It is supported by Thailand's Board of Investment (BOI). Initial investment capital of more than US$ 500 million was made to build the first state- of-the-art, Integrated Manufacturing Facility (IMF). Facilities include a Stamping Shop, Body Construction Shop, Paint Shop, Engine Assembly Shop, and Trim, Chassis & Final (TCF) Assembly Shop for complete vehicles, or Complete Build-up Unit (CBU).  In addition to CBU products, AAT also produces Complete Knock-Down (CKD) kits, which it supplies to several Ford and Mazda assembly facilities around the world. Since 2007, Ford and Mazda invested an additional US$500 million to expand operations with a new, highly flexible passenger car plant that will utilize the same systems and processes, and state-of-the-art automotive manufacturing technologies already in place at AAT.  This latest investment brought Ford and Mazda's joint- investment total in the vast AAT facility to more than US$1.5 billion. Section 2 AT A GLANCE 1. Joint Venture between Ford and Mazda 2. Commenced operation in Thailand in 1999 3. Produces a range of pickup and passenger vehicles 4. Capacity in 2014: 275,000 Vehicles 5. Click here to go to the web site Auto Alliance 24 Auto Alliance (Thailand) Co., Ltd.
 Eastern Seaboard Industrial Estate 
 No. 49, Moo 4, Pluakdaeng
 Rayong, 21140 
 
 Phone: +66 38 95 4111
 +66 38 95 4153 (Purchasing) Google Maps:
 13.00501770615877, 101.17077827453613 Auto Alliance
  25. 25. Adhering to international standards of quality, the Rayong based, BOT- promoted AutoAlliance facility represents Thailand's very first integrated vehicle manufacturing plant. The facility is located on a 529 rai plot of land in the Eastern Seaboard Industrial Estate. The company, with its highly-trained personnel, is able to perform a wide range of processes from stamping, body work, paint to engine assembly, trim & final assembly, quality inspection, packaging and delivery. The AutoAlliance facility currently produces three major pickup models – the Ford New Ranger, Mazda BT 50 and Ford Everest. The plant produces the Mazda 2 and Ford Fiesta compact cars for sale in Thailand and export throughout the Asia-Pacific region. The new passenger car plant increases the combined annual production capacity of AAT to 295,000 units. AAT exports Mazda and Ford pickup trucks to more than 130 markets around the world. AutoAlliance to be ended.... According to a Nikkei Report from September 2014, Mazda is planning to dissolve the passenger vehicle production joint venture (JV) with Ford. 25 Gallery 3.1 Ford Lineup Gallery 3.2 Mazda Lineup
  26. 26. Mazda intends to take over the production line currently run by Ford, which would initially lift its production at the Auto Alliance Thailand site from 50,000 units per annum (upa) to 100,000 upa by 2018. Ford will shift production to its other site in the country in stages. Mazda also intends to produce engines at the same site by then, with total investment reaching JPY30 billion (USD294.6 million). However, Mazda and Ford will retain stakes in a site that will continue to produce pick-ups for the pair. 26
  27. 27. 27
  28. 28. The new flexible plant opened in 2012, which cost US$ 450m can assemble six different car models at the same time. It will has started producing the Focus for sale across the ASEAN region, Australia and New Zealand, replacing cars previously shipped from Europe. The new Focus is the first vehicle to be built and has entered the Thai market in May 2012. Ford Motor buys components worth $800 million per annum through the local supply chain. The facility provides up to 11,000 jobs, including 2,200 directly from Ford and 8,800 indirectly through its local supplier and dealer networks. The Rayong plant is capable of producing six vehicle models as Ford expects to widen its lineup in ASEAN countries, New Zealand and Australia Ford is now the second largest automotive investor in the country (after Toyota), with cumulative investments totaling more than USD 2.5 billion. Along with China and India, Thailand serves as one of the key global production and export hubs for Ford Motor Company. Ford Thailand Manufacturing has an initial production capacity of 150,000 vehicles – increasing the company’s annual capacity in Thailand to 445,000 – making Ford one of the largest producers and exporters of vehicles in the country. Section 3 AT A GLANCE 1. The first wholly owned Ford plant (FTM) commenced operation in Thailand in 2012 2. Capacity 2014: 140,000 vehicles / year 3. Click here to go to the web site Ford 28 Ford (Thailand) Co., Ltd. Hemaraj Rayong Industrial Land 500/103 Moo 3 Tasit, Pluakdaeng Rayong 21140 Phone: +66 33 659 659 Google Maps: 13.068087, 101.204016 Ford
  29. 29. State-of-the-art automation The new Thailand facility is fully integrated to support stamping, body assembly, paint, trim and final assembly, and is equipped with state- of-the-art automation that showcases Ford's global manufacturing processes and systems. This includes one of the world's fastest stamping presses, and the latest in automotive manufacturing robot technologies in the body shop. The production line at FTM is designed for maximum flexibility, enabling it to produce six different types of vehicles simultaneously. This allows the company to bring new vehicles to market faster, and test new vehicles while maintaining full production speed. In January 2014, Ford Motor Company today celebrated the official start of production for the Ford EcoSport urban SUV at the FTM plant in Rayong. FTM becomes the fourth plant globally to build the EcoSport, joining Ford facilities in Chennai, India, Chonqing, China and Camcari, Brazil, reinforcing the strategic role of Thailand as a volume production and export hub in the region. 29 The Ford Focus 2012 Model is produced at the new Ford plant in Rayong Interactive 3.1 Ford Thailand Lineup Job # 1 – Ford Ecosport
  30. 30. 30
  31. 31. The BMW Assembly Plant in Rayong was set up to enhance the competitiveness of BMW in the Thai market. With the production volume of 3,000 units per year, the Rayong plant features flexibility to assemble the wide product range with 4 models, 19 model variants and 12 different engines. The efficient and flexible configuration of the Plant Rayong enables BMW to be responsive to customer needs; for example, BMW 3 Series customers can chose between various trim colors, including black, grey, beige, and brown and a total of 10 exterior colors. To enable such flexibility, the BMW Plant Rayong has developed not only a just- in-time supply network, but also very effective in-plant production and logistics processes and highly qualified associates, who are well-trained and multi-skilled, in order to meet the necessary accuracy and versatility. Section 4 AT A GLANCE 1. German owned assembly operation. 2. Located in Amata City, Rayong. 3. Commenced operation in Thailand in 2000. 4. Assembles passenger cars and SUV models 5. Capacity in 2013: 3,000 Vehicles 6. Click here to go to the web site. BMW 31 BMW (Thailand) Company Limited CRC Tower, All Seasons Place 
 40,50 F, 87/2 Wireless Rd., 
 Bangkok, 10330 Phone: +66 23 058 801
 Email: info@bmw.co.th
 Web: www.bmwth.com BMW Manufacturing (Thailand) Co., Ltd. Amata City Industrial Estate 7/201 Moo 6 Pluak Daeng, Rayong 21140 Phone: +66 38 956 200 Google Maps: 12.979133130990254, 101.11597537994385 Gallery 3.3 BMW Lineup
  32. 32. Registered in 1992, GM Thailand is one of the key locations of the expansion strategy developed by GM for the Asia Pacific Region. Currently, GM Thailand employs about 5,600 people and is headed by Martin Apfel, President, General Motors Southeast Asia Operations, General Motors (Thailand), Ltd. and Chevrolet Sales (Thailand), Ltd. In 1996, Thailand was selected as the regional manufacturing site and construction of the assembly center began later that same year on a 190-acre (approx. 400 Rai) plot in the Eastern Seaboard Industrial Estate in Rayong Province. Section 5 AT A GLANCE 1. Commenced operation in Thailand in 1993 2. Produces a range of pickup and passenger vehicles under the Chevrolet brand 3. Opened a new diesel engine plant in 2011 4. Production Capacity in 2013:
 180,000 Vehicles 5. Click here to go to the web site. 6. Link to GM Thailand Key Executives General Motors | Chevrolet 32 GM (Thailand) Headquarters:
 555 Rasa Tower, Level 21 
 2101-2104 Phaholyothin Road
 Jatuchak, Bangkok 10900
 Google Maps: 
 13.820056, 100.563621 GM (Thailand) Manufacturing Plant:
 Eastern Seaboard Industrial Estate
 111/1 Moo 4 
 Pluakdaeng, Rayong 21140 Google Maps:
 13.008613734071185, 101.1582899093628 General Motors | Chevrolet
  33. 33. The THB 30 billion (US$ 1 billion) manufacturing plant was modeled after GM’s plant in Eisenach, Germany, which is ranked among the most efficient automotive facilities in the world. GM Thailand is one of the most modern car assembly plants in Thailand and one of the more advanced facilities in the Asia Pacific region. In 2006, a further US$ 66 million was invested to expand the production area and construct a new paint shop. In early 2010, GM announced a further investment of US$ 500 million on the three important projects to be implemented in the GM Thailand’s existing facility in Rayong: GM Thailand’s first progressive diesel engine plant, next generation pick up truck, and the Trailblazer, a truck derived SUV. In September 2011, GM Thailand increased its manufacturing footprint in Thailand and Southeast Asia by investing THB 6 billion (USD 200 million) in a new powertrain facility, located next to its existing vehicle manufacturing facility in Rayong, Thailand. This is GM’s first diesel engine plant in Thailand and Southeast Asia and the first GM powertrain facility in the world to manufacture the new four-cylinder, ‘Duramax’ range of turbo-diesel engines. 33 Presentation 3.1 Chevrolet Thailand Lineup
  34. 34. 34
  35. 35. Honda Automobile ( Thailand ) Co., Ltd. began its operation in Thailand in 1983, and considered to be one of the more recent car manufacturers to enter the Thai market. Honda is the second largest MNCs in terms of the number of employees in the sector has eight affiliates, namely Honda Manufacturing (Thailand) Co.Ltd, YS. Tech Co.Ltd, Siam Yashiro Co.Ltd, Siam Goshi Manufacturing Co. Ltd, Honda Lock Thai Company Ltd, Honda Automobile (Thailand) Co.Ltd, Asian Honda Motor Co. Ltd. and Honda Southeast Asia Co. Ltd. This group of companies produces automotive stampings, motors and generators, motor vehicle parts and accessories, plastics products, blast furnaces and steel mills, products of purchased glass, car bodies. At present, Honda's largest manufacturing facilities in Asia are located in Thailand . 
 Not counting those in Section 6 AT A GLANCE 1. Commenced operation in Thailand in 2000. 2. Produces a range of pickup passenger vehicles (Jazz, City, Accord, Civic, Jazz, Brio and CRV) 3. Capacity in 2014 is 270,000 units/year. 4. Click here to go to the web site Honda 35 Honda Automobile (Thailand) Co., Ltd.
 49 Moo 9 Rojana Road 
 Tambon Thanoo, Uthai District
 Phra Nakhon Sri Ayudhya 13210
 Phone:." +66 35 33 1000 Google Maps:
 14.359437, 100.577715
  36. 36. Japan, the Thai facilities constitute one of Honda's three largest manufacturing units worldwide. Consequently, customers can rest assured that the quality of Honda cars and parts manufactured in Thailand is up to international standards, and thus can compete proudly in the international markets. Apart form manufacturing cars for local market, Honda considers Thailand to be an important manufacturing base for export, earning precious foreign exchange for the country. Comprehensive Automobile Manufacturing
 Honda Automobile (Thailand) manufacturing plant in Ayudhya province is one of the world's most advanced facilities. It currently produces five principal models for sale in Thailand and abroad: Jazz, City, Civic, Accord and CR-V. Continual investment expansion, product R&D, anåd production technology development under the auspice of Honda Engineering ASEAN, which develops and manufacture machine tools and molds, not to mention the founding of Honda's own parts molding plant , new plastic molding plant and cylinder sleeve production facility, and expansion of engine production in Thailand, have propelled Honda's production facilities here to the enviable status of the world's most comprehensive car production base. Due to the introduction of an intelligent production system and application of robotic arms to the various production stages, Honda manufacturing plant has become highly flexible. With an annual maximum capacity of 120,000 units, it can roll out several models from the very same assembly line, thus reducing production time and costs, while sharpening its competitive edge. Boosting the potential of Thailand 's car production base 
 Honda continually improves its production capacity in Thailand . In addition to support and partnership with Thai parts suppliers to locally develop car parts that meet the Global Honda standards, Honda has transferred advanced production technology from Japan to Thailand , with an aim to increase the technical skills of our Thai associates. Accordingly, Honda R&D Thailand was founded to promote competent development of new products through systematic research and development of cars that meet the ever-rising demands and expectation in each region. 36 Gallery 3.4 Honda Thailand Model Lineup
  37. 37. Furthermore, Honda Engineering ASEAN has been established to specifically manufacture tools and molds for Honda manufacturing plants in the country and abroad, as well as for export. The venture helps to reduce production costs and increase local parts consumption. World Standard Quality
 Honda's manufacturing facilities in Thailand are widely acclaimed at home and abroad in respect to production quality, having received an ISO 9002 certificate in recognition of quality management excellence in 1998, an ISO 14001 certificate for excellence in environment management in 1999, and an ISO 9001:2000 standard in 2001. All these, of course, reaffirm Honda's leading position among Thailand 's automobile manufacturers, not to mention the company's leadership in respect to environmental conservation. Widely commended for its world-leading quality standard
 Honda cars manufactured by Thai workers in Thailand have been exported to more than 30 countries abroad. Brio Amaze: Design in Thailand
 One of he latest model is the sedan version of the Eco Car Brio model - Brio Amaze. This model was designed in Thailand. 37
  38. 38. 38
  39. 39. Isuzu is Thailand’s second largest manufacturer of pick up trucks after Toyota. The company has expanded its production facilities many times since its founding. Accumulated sales of the D-Max in Thailand have reached 1.2 million units, while more than 2 million units have been exported. Isuzu is hoping to dethrone Toyota as the market leader in the 1-ton pickup market with the introduction of the all-new D-Max. Section 7 AT A GLANCE 1. Commenced operation in Thailand in 1988. 2. Capacity 2013: 400,000 vehicles (300,000 Samrong Plant, 100,000 Gateway Plant). 3. The mid-life-update of the Isuzu D-Max, due in 2016, will replace the current Euro 4 rated 3.0-litre single-turbo diesel engine, with a 2.5-litre twin-turbo unit to meet Euro 5 emission criteria 4. Click here to go to the web site. Isuzu 39 Isuzu Motors (Thailand)
 Lat Krabang Industrial Estate
 122 Moo 4, Chalongkrung Rd., Lamplatew Lat Krabang, Bangkok 10520 Google Maps: 13.764563, 100.794539
 Samrong Plant 38 Kor., Moo 9, Poochaosamingprai Road, Samrong-Tai, Phrapradaeng, Samut Prakan, Thailand, 10130 Google Maps: 13.643735, 100.579233 Gateway Plant Google Maps: 13.607282, 101.354198
  40. 40. The Japanese auto-maker is investing Bt6.5 billion in a new factory that will help it raise annual production by 90,000 units. The new plant will be operational by October 2014, according to Tripetch Isuzu Sales president Hiroshi Nakagawa. With this, the pickup truck production capacities of IMCT both in Samrong and Gateway plants will be increased to 400,000 units. 40 Gallery 3.5 Isuzu Thailand Lineup
  41. 41. 41
  42. 42. Mitsubishi Motors (Thailand) Co., Ltd. (MMTh) is the Thai operation of Mitsubishi Motors Corporation. It became the first Thai automobile manufacturer to export vehicles overseas in 1988, and has remained the country's largest exporter every year since. It is currently the most productive of Mitsubishi's four manufacturing facilities outside Japan, with 133,109 vehicles in 2006, and exported its millionth pickup truck in October 2007. In anticipation of a growth in the market for pickup trucks, Mitsubishi is investing ฿21 billion (¥1 billion) to increase local capacity to 200,000 units. The Lancer, Grandis and L200 Strada/Triton models are all produced locally. In addition, MMTh owns a subsidiary, MMC Engine Co., Ltd. (MEC), located at Laemchabang Industrial Estates, Tambol Tongsukhla Amphor Srirancha Cholburi, which produces auto components. Mitsubishi Eco Car Project The Eco Car Mirage is produced in a new Laem Chabang factory, which employs 3,000 people, with a planned capacity of up to 150,000 units of annually, and it will be sold in Thailand at a starting price of about 380,000 Thai baht less 80,000 Baht cashback from the Thai Government. The Mirage is produced at a brand-new third factory at Mitsubishi Motors Thailand's (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage is Section 8 AT A GLANCE 1. Commenced operation in Thailand in 1987 2. Factory No.1: Lancer, Lancer EX, Pajero
 Factory No.2: Triton (L200)
 Factory No.3: Mirage 3. Production capacity 2014: 510,000 vehicles per year 4. Click here to go to the web site Mitsubishi 42 Mitsubishi Motors Thailand Headquarters 88 Moo 11 Phaholyothin Road, Klongneung, Klongluang, Pathumthani 12120, Thailand Factories Laemchabang Industrial Estate
 199 Moo 3, Tongsukhla, 
 Sriracha, Chonburi Google Maps:13.093043, 100.901742
  43. 43. sold in Thailand and ASEAN countries, Japan, Europe, then expand to other markets successively. The factory will handle pressing, welding, painting and assembly of the car. New platform shared with Nissan
 Mitsubishi and Nissan have confirmed the Nissan Navara will be built alongside the Mitsubishi Triton in Thailand from next year. Joint production will start from the beginning of the next Asian financial year in April 2012 at Mitsubishi’s Laem Chabang Industrial Estate in Chonburi. The joint venture leaves almost no doubt that Mitsubishi and Nissan will collaborate on the platform for the next-generation pick ups, meaning the all-new Triton and Navara will become sister cars. Mitsubishi to build pick up trucks for Fiat
 Mitsubishi Motors will produce a new pickup for Fiat from 2016 in a deal to boost the Italian carmaker's commercial vehicle sales and raise output at the Japanese company's plant in Thailand. According to a non-binding memorandum of understanding unveiled on Friday, the companies will team up to develop and manufacture the pickup which would be supplied by Mitsubishi and based on its best- selling model, the L200. Mitsubishi's L200 pickup competes around the world against models such as Toyota's Hilux, Nissan's Navara and similar-sized pickups from Ford, Isuzu, Mazda and Volkswagen, among others. The new pickup truck is meant to help Fiat increase its share of the Latin American market and help turnaround its loss-making business in Europe, the Middle East and Africa. However, it will probably do little to boost the carmaker's presence in Asia, which remains the main weak spot for the group. It will help the Japanese automaker maintain production levels at its hard-hit plant in Thailand, where the company is facing a drop in sales and production due to a political crisis and declining demand for cars. 43 Interactive 3.2 Mitsubishi Car Lineup 2014
  44. 44. 44
  45. 45. Thailand is the largest manufacturing center in Southeast Asia for Nissan. The Nissan Thailand plant currently builds 6 models: MARCH, TEANA, SYLPHY, the NAVARA pickup, the FRONTIER pickup and the ALMERA eco-car.  Nissan, which established its local business entity in 1952, was the first Japanese automobile company in Thailand. During the last 60 years, the company has played a significant role in shaping the Thai auto industry. Today, seven models are offered in the Thai market – the Nissan Teana, Sylphy, Tiida, Almera, March, X-Trail and Navara. Increasing capacity by 150,000 units In November 2012, Nissan Motor Co., Ltd. announced plans to invest 11 billion baht (358 million dollars) for a second assembly plant in Thailand. Scheduled to start production in August 2014, the new plant will support Nissan’s growth strategy in the ASEAN region and will complement the existing Nissan Motor (Thailand) Co, Ltd. (NMT) facility. The new plant will have an initial annual production capacity of 75,000 units and will expand up to 150,000 units. Section 9 AT A GLANCE 1. Commenced operation in Thailand in 1966. 2. Capacity in 2014: 280,000 Vehicles 3. The factory in Samut Prakan province makes Nissan’s March, Frontier, Tiida and Teana models. Navara Pick Up is produced in cooperation with Mitsubishi Motors Thailand 4. Click here to go to the web site and here for the Facebook Page Nissan 45 NISSAN Motor Thailand 15th Fl., Nantawan Building, 161 Ratchadamri Road, Lumpini, Pathumwan, Bangkok 10330 Phone. +66 2-339-3400 Siam Nissan Automobile Co., Ltd.
 74/1 Moo 2, Bangna-Trad Road, Km21, 
 Srisajorakeyai, Bangsaothong
 Samutprakarn 10540
 Phone: +66 23 128 443 Email: smmotors@mweb.co.th
  46. 46. “The new facility will keep Thailand as our largest manufacturing center in the ASEAN region,” said Hiroto Saikawa, executive vice president, Nissan Motor Co, Ltd. “This investment is an important component to achieve the goals of our corporate mid-term business plan, Nissan Power 88 - to increase market share and sustain business growth in this very important region. “Adding 150,000 units of production capacity will not only enable us to raise our competitiveness in the domestic market, but will ensure Thailand’s position as a key strategic global export hub for Nissan,” he added. Currently, Nissan has one assembly facility that produces passenger cars and pickup trucks. It is located on Bangna-Trat Road Km.21 in Samut Prakarn province. The plant employs 6,000 people and has an annual production capacity of 220,000 units. The new plant will also be located on Bangna-Trad Road and will serve the growing demands for Nissan vehicles in both the domestic and regional markets. Once the second facility is operating at full capacity, the company will have a combined production capacity of 370,000 units per year. The new factory is set to open on July 3, and the company plans to double production there to 150,000 units over the next few years. 46 Gallery 3.6 Nissan Thailand Lineup 2013
  47. 47. List of NISSAN Factories in Thailand: Siam Nissan Automobile Co., Ltd.
 74/1 Moo 2, Bangna-Trad Road, KM 22, 
 Srisajorakeyai, King, Bangsaothong, Samutprakarn 10540
 Phone: 2-740-0619 / 312-8443~55
 smmotors@mweb.co.th Siam Nissan Casting Co., Ltd.
 Chonburi Industrial Estate (Bo-Win), 39, Moo 8 Road No. 331
 Bo-Win, Sriracha Chonburi 20230
 Phone: 38-345-529-31 Siam Metal Technology Co., Ltd.
 Eastern Seaboard Industrial Estate (Rayong), 64/12 Moo 4 Pluakdaeng Pluakdaeng, Rayong Province, 21140
 Phone: 38-954-300-07 Siam Motors Industries Co., Ltd.
 32/1 Moo 10, Srinakarin Road Bangna
 Bangna District, Bangkok 10260,
 Phone: 2-7467520~33
 sisae@asiaaccess.net.th SNN TOOLS & DIES Co., Ltd.
 61 Moo 6 Bangna-Trad Hwy. KM 32 
 Bang-Bor, Samuth Prakan 10560,
 Phone: 2-337-6660 Thai Automotive Industry Co., Ltd.
 73 Moo 2, KM 21 Bangna-Trad Road
 Bangsaothong, Samuthprakarn 10540
 Phone: 2-312-8593~97 47
  48. 48. 48
  49. 49. Suzuki built their first factory in Thailand 2010 to participate in the Thai Eco Car project. They produce passenger cars in Thailand. Suzuki spent 8 billion baht in 2011 on the first phase of the Rayong plant for the Swift, with annual production of 50,000 cars. To help drive its expansion in Southeast Asia, Suzuki Motor has doubled the annual production capacity Thai factory to 100,000 vehicles in 2014. While the Japanese automaker has a strong presence in the Indian market, it has lagged behind rivals in moving into Southeast Asia. Suzuki opened the plant, its first in Thailand, in Rayong province in March 2012 producing 50,000 Swift 1.2-litre compact cars a year. By investing an additional Baht 1.6 billion, the company has added facilities to accommodate the production of the Celerio, a new compact vehicle. The company expects export orders from Europe to reach 30,000 cars a year: "Some 1,000 units a month of the Suzuki Swift, the first eco-car, have been Section 10 AT A GLANCE 1. Commenced operation in Thailand in 2008 2. Capacity 2015: 100,000 Vehicles 3. Click here to go to the web site. 4. The Suzuki Facebook Page is here. Suzuki 49 Suzuki Auto Mobile Manufacturing
 Motor Eastern Seaboard Industrial Estate 
 500/2 M.3, 
 Tasit, Pluakdaeng
 Rayong 21140
  50. 50. exported since late 2013 to Indonesia, Malaysia and Australia, while 3,000 units of the Suzuki Celerio will be shipped monthly to the United Kingdom, Germany, Italy and the Netherlands," stated Suzuki Motor Thailand president Takayuki Sugiyama. The company expects export orders from Europe to reach 30,000 cars a year. In 2013 year Suzuki sold 45,200 cars, 50 Gallery 3.7 Suzuki Thailand Lineup 2015
  51. 51. 51 Suzuki 2015 Capacity & Sales Domestic Export Sales
  52. 52. Toyota is the best-known automobile brand in Thailand. After all, for nearly half a century the company has been supplying the kingdom with high- quality automobiles. Toyota, the largest auto-maker in the country, announced in January 2012 its mid-term investment plan worth almost Baht 10 billion that will help the company reach a production figure of 760,000 units per year. Back in 1956, under its original name of Toyota Motor Sales Co., Ltd., Toyota Motor Thailand Co., Ltd. began importing passenger cars and commercial vehicles. This was Toyotas first overseas company. In 1962, after being awarded BOI promotional privileges, the company became Toyota Motor Thailand Co., Ltd. and in 1964, started to produce its own vehicles in Thailand. From these humble beginnings, Toyota Motor Thailand has grown into one of the kingdoms most successful and highly regarded companies. Leading status in a global Section 11 AT A GLANCE 1. Commenced operation in Thailand in 1962. 2. Produces a range of pickup trucks and passenger vehicles 3. Capacity in 2014: 788,000 Vehicles 4. Click here to go to the web site. Toyota 52 Headquarters and Toyota Factory (Samrong)
 186/1 Moo 1 Old Railway Road 
 Samrong Tai, Phrapadaeng, 
 Samut Prakarn 10130 Bangkok Office
 87/2 FL. 41-43 CRC Tower All Seasons Place Wireless Rd., Lumpini, Pathumwan, 
 Bangkok, 10330 Toyota Assembly Plant (Gateway)
 74 Moo 9
 Hua Samrong, Plangyao,
 Chachoengsao 24190 Toyota Assembly Plant (Ban Pho)
 99 Moo 2
 Lad Kwang, Ban Pho, 
 Chachoengsao 24140
  53. 53. network
 With a registered capital of 7,520 million baht, nearly 9,000 employees, 248 showrooms and an annual production capacity of 277,000 units a year, the company is well on the way to achieving its vision of becoming a leading enterprise within the global Toyota network. Toyota Motor Thailand Co., Ltd. exports its vehicles and parts all over the world, thereby enhancing Thailands reputation as a base of high-quality automotive manufacture. Latest technology, world-class manufacturing
 Toyota Motor Thailand Co., Ltd. and its seven subsidiary companies operate manufacturing plants that employ the latest technologies and world-class manufacturing techniques. All areas of the companys production have been ISO 9002-certified. Dedicated to serving the needs of its customers, the company has produced some of Thailands best-selling vehicles, including pick ups and four-wheel-drives, as well as family cars. Toyota Production System
 By streamlining the production process, the Toyota Production System ensures optimum utilization of both time and resources. By using the Just-in-Time (JIT) production concept, Toyota Motor Thailand Co., Ltd. produces only what is needed, when it is needed. The JIT process minimizes time-consuming inventories and saves valuable time. It is because of this system that the company has enjoyed over four decades of continuous success and growth. Toyota Plants in Thailand Thai Auto Works [TAW], Samut Prakan Produces replacements for imports. Siam Toyota Manufacturing [STM] Produces Engines Ban Pho Plant (Source: Bangkok Post) 53 Gallery 3.8 Toyota Lineup 2015
  54. 54. The Ban Pho Plant is the third Toyota assembly plant in Thailand. It launched its production line on the 12th of January 2007, and has a production capacity in the initial stage of 100,000 units per year. The plant assembles Hilux pickup trucks for both the domestic and export markets. The new Gateway 2 Plant Toyota is planning a new 7-billion-baht factory at Chachoengsao's Gateway Industrial Estate to meet growing demand at home and abroad. The Japanese carmaker will also spend 1.2 billion baht to retool the Thai Auto Works (TAW) factory in Samut Prakan to restore production after temporarily halting in May 2010. The new Gateway plant will have annual capacity of 300,000 units, and the TAW factory will have annual capacity of 18,000 units. Scheduled for start of production in mid-2013, the Gateway plant will produce only passenger cars including eco-cars, which Toyota plans to launch next year. The new developments will see Toyota's annual capacity in Thailand from five factories reach more than 1,000,000 units by 2013. 54 Toyota Ban Pho Plant
  55. 55. 55
  56. 56. RMA Automotive is a division of the RMA Group of Companies. Over the last 30 years we have become experts in fulfilling the needs of our customers, including governments, NGOs and aid organizations, as well as commercial business operators in industries such as aid and development, mining, construction, engineering, and emergency. Products include Special off-road, Emergency Response, Mobile Maintenance, Armored, Fire Rescue, Ambulance, Refrigerated vehicles, and many more. RMA Automotive offers specialized modifications, parts and service, training and accessories. RMA Automotive can provide clients with a wide variety of Ford trucks, pickups, SUVs, light commercial vehicles, etc. Section 12 AT A GLANCE 1. Vehicle conversion operation 2. Founded in 1986, RMA World Headquarters operates out of Bangkok, Thailand. 3. Click here to go to the web site. RMA 56 RMA RMA Automotive Co., Ltd. 15th Floor, 283/75 Home Place 
 Office Building Soi Sukhumvit 55 (Thonglor 13), 
 Sukhumvit Road, Klongton-nue, Wattana
 Bangkok 10110 Mark Tennant VP Sales & Marketing Phone: +66 2 712 6110 Email: marketing@rmagroup.net
  57. 57. Mercedes-Benz has had enjoyed a long history and presence in Thailand for over 50 years. Mercedes-Benz car models such as the A-Class, C-Class, E-Class and S-Class vehicles are assembled in at Thonburi Automotive Assembly’s factories in Bangkok. The 30 authorized Mercedes-Benz car dealer networks are supported by Mercedes-Benz Leasing (Thailand) Co., Ltd with a range of vehicle leasing and car financing services. Timeline Jan 14, 1998 Establishment of Mercedes-Benz (Thailand) Limited. Apr 2000 Mercedes-Benz (Thailand) becomes self-distributor for Mercedes-Benz imports and sales activities in Thailand. March 2001 Launch of CDI engine (diesel) into luxury market with E 220 CDI. May 2003 Mercedes- Benz (Thailand) becomes Thailand’s first automobile manufacturer Section 13 AT A GLANCE 1. Commenced operation in Thailand in 1998 2. Assembling A, C, E and S Class in Thailand 3. Click here to go to the web site Mercedes-Benz 57 Mercedes-Benz (Thailand) Ltd.
 Rajanakarn Building, 19th Floor
 183 South Sathorn Road
 Yannawa, Sathorn, Bangkok 10120
 Thailand President and CEO: Michael Grewe
  58. 58. certified to ISO 9001:2000 for the whole company. April 2004 Mercedes-Benz Classic Car Club (Thailand) launched. March 2005 Debut of natural gas technology engine into the luxury segment with the E 200 NGT. February 2006 World debut of A-Class production outside Germany. May 2007 Mercedes-Benz (Thailand) receives ISO 14001:2004 Environmental Management System from TUV Rheinland. November 2007 Establishment of MBCC for warehousing, pre- delivery, spare parts and central servicing operations. Key Local Suppliers: ZF Lemförder assembles Mercedes axles at their Chonburi plant. Powertech2004 assembles Mercedes engines at their Bang Pa Kong plant. 58
  59. 59. 59
  60. 60. Thailand's agricultural conglomerate, Charoen Pokphand Group (CP Group) has set up a manufacturing base for right-hand-drive vehicles in Thailand China's biggest carmaker Shanghai Automotive Industry Corporation (SAIC). The Bangkok-based venture, is 51 percent owned by SAIC and 49 percent by C.P. Group. The ventures will initially make and sell SAIC's MG brand of vehicles, and in time aims to raise annual capacity to 200,000 vehicles after introducing other models, the official China Securities Journal reported. The MG6 is locally assembled at the new SAIC/Charoen JV assembly plant at the Hemaraj Eastern Seaboard Industrial Estate in Rayong. A network of 30 dealerships nationwide is close to completion and is scheduled to begin operations within the second quarter of 2014. SAIC-CP are now studying plans that could lead to an investment of as much as Bt30 billion-Bt40 billion in a second assembly plant within three years. Thanakorn Seriburi, vice president of Charoen Pokphand Group, said SAIC Motor-CP targets domestic sales of 200,000 units, or 10 per cent of the market, by the third year of operation. Section 14 AT A GLANCE 1. MG started selling the locally assembled MG6 in June 2014. 2. Production capacity in Thailand is 60,000 units per year. 3. The second plant would use 500 rai to assemble up to 150,000-200,000 units per year. 4. SAIC is China's biggest auto-maker, with annual production capacity of 4 million units and sales of US$54 billion (Bt1.67 trillion). It is ranked as the world's seventh- biggest carmaker. 5. Click here to go to the web site MG (SAIC-CP) 60 SAIC Motor-CP Co., Ltd. Plot No. A09 C
 Hemaraj Eastern Seaboard Industrial Estate
 Moo 5
 T. KhaoKunSongm, Si Racha
 Chonburi, Thailand
  61. 61. "There are also plans to bring the research and development centre as well as other divisions into Thailand, and this will depend on the response from Thai customers," he said. The company plans to produce six to seven models in Thailand ranging from passenger cars to SUVs. Production is targeted at 2,000 units this year with deliveries starting next quarter. But next year output is expected to jump to 14,000 units, as production of the MG3 and MG5 for both domestic and export markets commences. Thai-made MG vehicles carry a local content of about 45-50 per cent, allowing them to be exported to regional markets. MG plans to ship cars from Thailand to all right-hand drive markets with future potential. "Thailand will serve as the production base for right-hand drive models, and export marketing plans will be carried out continuously. We will also develop our products for E85 in the future, as the MG6 is compatible with E20 and below," he told reporters. 61 Chart 3.2 MG Thailand Car Lineup
  62. 62. 62
  63. 63. Volkswagen is moving forward is setting up production in fast- growing Southeast Asian markets as the German carmaker expands its overseas footprint. The Wolfsburg-based multi-brand automotive group, which still lacks a vehicle-assembly plant in the ASEAN, has a goal of overtaking Toyota and General Motors to become the world's largest automaker by 2018. The Thai government is expected to grant Volkswagen approval for the plant on Tuesday, Wirtschaftswoche magazine reported, without citing sources. The plant, which will build 1.4 litre petrol engine cars and which could turn out up to 300,000 vehicles per year at full capacity, is due to go on line by 2019. Section 15 AT A GLANCE 1. Volkswagen Group has announced that it will enter the ASEAN markets - Thailand, Malaysia and Indonesia 2. VW has also registered for the Eco-Car Phase II program – details of the model will be announced later this year. VW 63
  64. 64. 64
  65. 65. Chapter 4 Thai Automotive Cluster Thailand is home to more than 1,000 Tier suppliers, domestics as well as multinational companies. The most important Thai Tier 1s are listed in this chapter with introduction of their facilities and their main products. Photo: AAPICO Forging, Chonburi
  66. 66. The automotive cluster has been the priority sector for the economy of Thailand. It is the third largest sector contributing 12% of the GDP. The cluster contributes massively to international export and trade inflows. The automotive industry in Thailand has for several decades been a priority sector, and for many years it has been supported and encouraged by the government. Today the automotive industry is the third largest industry in Thailand ($28.34 Bn or 12% of GDP), employing a workforce of more than 300,000 employees. Thailand produced about 2,450,000 vehicles in 2013, a 200% growth since 2005. Section 1 AT A GLANCE 1. The Thai Automotive Cluster consists of about 2,000 companies which are either 100% or partly Thai owned. 2. More than 50% of production is exported as Thailand is considered the export base for foreign assemblers for the ASEAN region. 3. This chapter deals with Thai or predominantly Thai owned companies. Japanese, European, US and Asia Suppliers are featured in separate chapters. Introduction 66
  67. 67. 67
  68. 68. AAPICO HITECH Co.,Ltd. and group of companies are one of the major part manufacturers in Thailand for the automotive, motorcycle, electrical appliance and agricultural engine industries. AAPICO Hitech PLC. was founded in 1996 and listed on the Stock Exchange of Thailand in 2002. The Company's main businesses are: OEM Auto and Motorcycle parts manufacture, design, manufacture and installation of assembly facilities, and stamping dies for in-house production. The Company has invested in other businesses associated with the automotive industry including car dealerships and car navigation systems. In total, AAPICO Group comprises 29 companies (21 in Thailand and 8 overseas). AAPICO Hitech PLC. has Baht 268.97 million of paid-up capital. The main shareholders are Mr. Yeap Swee Chuan's Group and the Sojitz Corporation, who hold 32.81% and 15.75% of the total outstanding shares, respectively. The Company conducts business with the leading automotive car assemblers both locally and overseas Section 2 AT A GLANCE 1. Commenced operation in Thailand in 1996, joined the Thai Stock Exchange 2002. 2. Products are chassis frames, jigs, machined forgings, fuel tanks and stampings 3. Click here to go to the web site. AAPICO Hitech Public Company Ltd. 68 AAPICO HITECH
 Hitech Industrial Estate
 99 Moo 1
 Ban Lane, Bang Pa-In
 Ayuthaya 13160 Phone: +66 35 350 880 Contact: Mr. John Drew Email: jdrew@aapico.com President: Mr Yeap Swee Chuan Click here to download the Company Presentation
  69. 69. 69
  70. 70. Art Serina produces diesel and gasoline pistons for the Automotive Industry in Thailand and ASEAN. Section 3 AT A GLANCE 1. Thai-Japanese owned Automotive Tier 1 (Art Metal Mfg. Co., Ltd. (Japan) and The Seri Wathana Enterprise Co., Ltd. (Thai) 2. Capacity:
 Piston 850,000 Pieces/Month 
 Pin 250,000 Pieces/Month 3. Click here to go to the web site Art Serina Piston 70 Art Serina Piston Co., Ltd. Lat Krabang Industrial Estate 221 Moo 4, Chalong Krung Rd., Lamplatue, Lat Krabang, Bangkok 10520 Phone: 02 326 0384 Email: matsuse@art-piston.co.th GPS: 13.771425,100.783536 Founded Staff Capital 1975 720 € 2M
  71. 71. 71 Customer List Toyota Auto Alliance Ford Operations Mitsubishi Motors Perodua Engine PT Astra Daihastu PT Suzuki Indomobil Contacts President & COO Mr. Yasushi Matsuse Co President Mr Suthisak Hosakul G.M. & Factory Manager Mr. Nobaru Nakamura Purchasing Ms Duangjai Punthasen HR Mrs Jitpinya Terdsaksri Map 4.1 Location of Art Serina in Lat Krabang
  72. 72. Established in 1995, Asia Precision started as small machining shop with a few machines and has grown over the years with 400 CNC machines combined to establish as one of the leading high volume manufacturer of mechanical components for Automotive, Machinery, HVAC, Camera, Electronic, Aerospace and Medical industries. The company is located in a modern 20,000 square meter facility in Amata Nakorn Industrial Estate in Chonburi (an hour east of Bangkok). With two decades of operation and experiences in material and machining, Asia Precision excels in engineering, 
 CNC turning, CNC milling, cold forging, gear making, aluminum pressure die casting, anodizing, with manufacturing and assembly of custom OEM parts and products. ISO 9001, ISOrTS 16949, ISO 14001 , AS 9000 certified Promoted by Thailand Board of Investment (BOI) Listed on Stock Exchange of Thailand since 2011 (under APCS) Section 4 AT A GLANCE 1. Thai owned Automotive Tier 1 2. Click here to go to the web site Asia Precision 72 Asia Precision PCL Amata Nakorn Industrial Estate 700/331 Moo 6 Donhualor Muang, Chonburi 20000 Phone: +38 468 300 Email: info@asiaprecision.com Contact: Rajeev Vijayan Business Development Email: rajeev@asiaprecision.com Mr Chairoj Vetnaruemarn Managing Director Email: chairoj@asiaprecision.com Company Presentation
  73. 73. 73 1 of 26 Gallery 4.1 Asia Precision
  74. 74. Bangkok Eagle Works produces Automotive Stamping components, and machining components. Customers 
 Mitsubishi Motors (Thailand) Co.,Ltd. (MMTh), Auto Alliance (Thailand) Co.,Ltd. (AAT), Daikin Compressor Industries, Ltd. (DCI), Nissan Motor (Thailand) Co.,Ltd., Isuzu Motors (Thailand) Co.,Ltd (IMCT), Y-TEC Co.,Ltd. Plant Site 65,872 m2 Building 14,200 m2 Number of Employees 516 (May 2010) Operations 1) Automotive Stamping Parts (Press, Weld, Paint & Assembly) 2) Automotive Machining Parts 3) Air Condition Machining Parts Section 5 AT A GLANCE 1. Thai owned Automotive Tier 1 2. Products are stamping and machining components 3. Click here to go to the web site Bangkok Eagle Wings 74 Bangkok Eagle Wings
 67/14 Moo Chuam Smpran Rd. 
 Kokfad,Nongchok,Bangkok Phone: +66 2 543 1768 
 Email: info@bew.co.th Founded Staff Capital Sales 2011 1988 516 € 5M
  75. 75. 75 Gallery 4.2 Products Bangkok Eagle Wings
  76. 76. Bangkok Metal Works provides chassis components the Automotive and Motorcycle industries. Factory Area: 9,600 M2 Section 6 AT A GLANCE 1. Thai owned Automotive Tier 1 2. 150 Employees 3. Commenced operation in Thailand in 1975 4. Products are exhaust parts, body parts, and suspension parts 5. Click here to go to the web site Bangkok Metal 76 Bangkok Metal
 109/40 Moo 21, Bangplee-Thum Ru Rd. Bangpleeyai, Bangplee
 Samutprakarn 10540 Thailand Phone: +66 23 465 213
 Email: info@bew.co.th Bangkok Metal Customers:
  77. 77. 77 Gallery 4.3 Bangkok Metal Products
  78. 78. TBK is a specialized manufacturer of brakes and engine components for all vehicles, from light-duty to heavy-duty. Section 7 AT A GLANCE 1. Products are machined components 2. Click here to go to the web site. BTKK 78 BTKK
 Amata Nakorn Ind. Estate 700/34 Moo 6 Nhongmaideang Muang Chonburi 20000 Thailand 
 Sale & Marketing Manager
 Talerngsak Klangsatorn E-mail : talerngsak@tbkk.co.th
 Phone : +66-(0)38-213 060 -1 Ext. 228 Sale & Marketing Supervisor (Overseas) Mr. Pachara Manpian E-mail : pachara@tbkk.co.th Phone : +66-(0)38-213 060 -1 Ext. 202
  79. 79. 79
  80. 80. CH Automotive group was founded in 1967 by the Pongvatnanusorn family. The first company was established to manufacture radiators for OEM customers. The CH group has 8 companies with production base in Bangkok, Samutprakarn and Chachoengsao province with an experienced team and technologically advanced equipment, machinery and testing facilities. CH serves both local & international automotive industries. Section 8 AT A GLANCE 1. Thai owned Automotive part maker 2. 8 companies located in Thailand 3. Capital: US$ 106 Million 4. Employees: 4,200 5. Click here to visit the web site. CH Automotive 80 CH Automotive Group 111 G.13 Kingkaew Rd. Rachathewa, Banplee, Samut Prakan 10540, Thailand Contact: Mr. Panu Pongvatnanusorn Email: panu@ch.co.th Ms. Pattra Pongvatnanusorn Email: pattra@ch.co.th Website: http://www.ch.co.th
  81. 81. 81
  82. 82. E & H started our production in 1996, with 23 turning machines & 18 associates in Amata Nakorn industrial estate, Chonburi which is located about 1 hour drive from the capital city Bangkok. E & H operates more than 550 turning machines & over 1,000 associates to manufacture the products for our customers in various industries. Customers: 
 OEM: Toyota
 Tier 1: Bosch, Continental, Denso, JTEKT, Siam Aisin, Toyoda Gosei Section 9 AT A GLANCE 1. Taiwanese owned subcontractor for automotive, electronic and electrical components. 2. Located in Chachoengsao 3. Click here to go to the web site E & H Precision Precision 82 Founded Staff Capital Sales 2011 1996 1,190 € 1.5M € 42M E & H Precision Co., Ltd.
 Amata Nakorn Industrial Estate,
 700/387 Moo 6
 Donhuarow, Muang, Chonburi 20000 Phone: +66 38 468 110 Google Maps:

  83. 83. 83 Gallery 4.4 E & H Precision – Impressions
  84. 84. Global - Thaixon  Precision  Industry was  founded  in 1980  and is producing  high  precision  machining  and  turning  parts  including  stampings, precision jigs, fixtures, as  well  as  other  related  products.  Precision Machining: turning, hard turning, grinding, milling Stamping Heat Treatment: Vacuum, Tempering Surface Treatment: nickel plating, passivation, chemical polishing Assembly Section 10 AT A GLANCE 1. Taiwanese owned subcontractor for automotive, electronic and electrical components. 2. Located in Chachoengsao 3. Click here to go to the web site Global Thaixon 84 Global Taixon Precision Industry Co., Ltd.
 83 Moo 1 Well Grow Industrial Estate 
 Bangna-Trad Road KM. 36 Homsil
 Bang Pakong, Chachoengsao 24180 Phone: +66 38 570 029 Google Maps:
 13.577591952389946,100.92323367782821 Founded Staff Capital Sales 2011 1980 850 € 4.5M € 28M
  85. 85. 85 Gallery 4.5 Global Thaixon – Impressions
  86. 86. Operation started since 2011. A line from turret punch sheet metal processing, welding, painting, and assembly is possible to produce consistent quality. KMC we can provide quick delivery and low cost with high quality products. Section 11 AT A GLANCE 1. Thai-Japanese manufacturer for automotive components. 2. Employees: 493 3. Located in Nakhon Ratchasima (Korat) 4. Click here to go to the web site Korat Matsushita 86 Korat Matsushita Co., Ltd. 88/1 Moo 8  Naglang, Sungnoen,  Nakhonratchasima 30380 Thailand Phone: +66 44 335 539 Contact: Pagamas Yongkaneoysin Sales Manager Phone: +66 8 197 61 769 Chart 4.1 KMC Product Lineup
  87. 87. Kulthorn Kirby Foundry was established in 1989 to supply casting components for Kulthorn Kirby Public Company Limited. Today, Kulthorn Kirby Foundry is supplying castings to the Thai Auto and Motorcycle Industry. Section 12 AT A GLANCE 1. Thai owned subcontractor for automotive components 2. Manufacture of Gray Cast Iron and Nodular Cast Iron 3. Click here to go to the web site Kulthorn Kirby Foundry 87 Kulthorn Kirby Foundry Co., Ltd.
 1 Moo 22 Suwintawong Road,
 Sala Daeng, Bang Nam Priao,
 Chachoengsao 24000 CEO: Suraporn Simakulthon
 Phone: +66 38 593 016
 Email: kkf122@csloxinfo.com Founded Staff Capital Sales 2011 1989 290 7.5 M € Gallery 4.6 Products KKF
  88. 88. Lenso Wheel is the largest domestic producer of aluminum wheels. The company’s history started in 1990 when Car Image was founded by a group of businessmen led by Mr. Nopporn Virapon, the company’s present managing director. The wholly Thai-owned company was backed by promotional privileges from the Board of Investment. Lenso is engaged in high-quality alloy wheel design and manufacturing from conceptual design to final rim construction. The company’s facility today has a production capacity over 500,000 wheels a year. 70 % of Lenso’s products are exported to the USA and Europe while the balance is distributed in the domestic Thai market. Section 13 AT A GLANCE 1. Thai owned Aluminum Wheel maker 2. Capacity: 500,000 units per year 3. Commenced operation in Thailand in 1990 4. Click here to go to the web site 5. Click here to go the the Facebook Page Lenso Wheels 88 Lenso Wheel Co., Ltd. Wellgrow Industrial Estate 111/1 Moo 9 Bangwua Chachoengsao 24180 Contact: Kate Kalayanakupt
 Export Sales Manager Email: kate@lensowheel.com Factory Address: Wellgrow Industrial Estate 90 Moo 5, Estate Bangplee Bang Pli, Samut Prakan 10540  Phone: +66-2 3370050 GPS: 13.597292, 100.945142
  89. 89. P Quality Machined Parts is a supplier of turned parts for Automotive OEMs and aftermarket. Section 14 AT A GLANCE 1. Thai owned subcontractor for automotive, electronic and electrical components. 2. Located in Samut Prakan, close to Bangkok 3. Click here to go to the web site. P Quality Machine Parts 89 P Quality Machine Parts
 Pattanasak Saensomros, Managing Director 188/8 Moo 1, Theparak Road T. Bangsaothong, A. Bangsaothong Samutprakarn 10540 Tel : +66-27-06-4514
 Email: marketing@p-quality.com
 Web: http://www.p-quality.com Google Maps: 13.586447, 100.771172 Gallery 4.7 Products P Quality Machine Parts
  90. 90. P.C.S. and SW & Sons and group of companies are a major part manufacturers for the automotive, motorcycle, electrical appliance and agricultural engine industries. PCSGH has been making first-tier auto-parts for more than a decade. Its production is concentrated in the powertrain system—high-value component parts for engines, transmissions and final drives. PCSGH works on an ongoing basis to update and upgrade its production processes and technology—especially with regard to hot forging and die-casting—in order to be able to make lighter, stronger vehicle parts. Its production quality already complies with European VI emission standards (Euro VI) for diesel commercial vehicles, which puts the firm ahead of most other Thai auto-parts makers and enables it to supply components for the manufacture of automobiles for export to the EU and other jurisdictions with strict standards. Section 15 AT A GLANCE 1. Thai owned Automotive parts maker. 2. Commenced operation in Thailand in 1977. 3. Click here to go to the web site. PCS Machine Group Holding 90 P.C.S. Machine | SW & Sons
 2/8 Moo 3 Kokgroad, Muang, 
 Nakhon-Rajsima 
 Tel. +66 44 701 200 Contact: Techapit Ampaipant
 Email: techapit.a@pcsholding.com
 Phone: +66 44-291-7312 COMPANY PRESENTATION
  91. 91. Customers: Isuzu, Toyota, AAT, Mitsubishi, Nissan, GM, Delphi, Continental, Hitachi Automotive 91 Gallery 4.8 P.C.S. Machine – Impressions
  92. 92. 92
  93. 93. For over forty years we have been a part of Thailand automotive and logistics industries; now let us become a part of you. We want to share with you the details of our background, philosophy, vision, mission, and the plentiful accolades we have won. Stamping Dies With over 40 years’ experience of hi-tech production technology we have learnt from the world’s leading car makers, the company designs and produces dies for the production of pressed chassis and body parts. At Sammitr we produce both single and progressive dies; both of which have been awarded ISO9001: 2000 certification. Section 16 AT A GLANCE 1. Thai owned Automotive parts maker 2. Click here to go to the web site Sammitr 93 SAMMITR MOTORS MANUFACTURING PUBLIC COMPANY LIMITED – HEAD OFFICE 39 Moo 12 Petchkasem Road, Om-noi, Kratumban, Samuthsakorn 74130 Contact: Masanaga Kitamoto Phone: +66 2420-0027 Email: masanaga.kit@sammitr.com
  94. 94. Assembly Jig and Checking Fixtures The company designs and produces fixtures used in holding pressed parts when assembling automobile bodies. Sammitr has been producing assembly jigs and checking fixtures for more than 20 years. Checking fixtures, both normal and automatic, are controlled by hydraulic and pneumatic systems. Pressed Parts We produce important pressed parts for the production of automobile bodies and chassis. Sammitr customers include automobile assemblers and part producers. The pressed parts are 0.6 – 6 mm. thick. Hot-rolled steel is used for the production of large parts, whilst cold- rolled steel is used for smaller parts which require smooth surfaces and more refined looks. Steel Canopies and Accessories for Pick-up Trucks We are the only producer in the world who makes steel canopies for pick-up trucks. These are produced from metal sheet coated with a 0.8 mm. thick anti-rust treatment and uses a similar paint technology to that employed within the automobile assembly industry. The canopies are known for their strength, durability, low weight, safety, elegance and environmental friendliness. Summitr also sells pick-up truck accessories, such as spoilers, wiper blades, roof screens, and air-conditioning systems, under the “Sammitr” 94
  95. 95. SOMBOON and subsidiaries has been engaging in the manufacturing of the parts of motor vehicle industry such as passenger car, pick up, trucks and electric appliance industry. The main major customers are the original equipment manufacturer (OEM) with the long term purchase contracts and replacement equipment manufacturer (REM). Section 17 AT A GLANCE 1. Thai owned Automotive parts maker 2. Commenced operation in Thailand in 1977 3. Products are machined components 4. Click here to go to the web site Somboon Advance Technology 95 Somboon Advance Technology 4/3 Moo 1, Bangna-Trad Road, KM 16 Bangchalong, , Bangplee Samut Prakan, 10540 Bangkok Spring Industrial Company 129 Moo 2, KM. 15 th Bangna-Trad Rd., Bangchalong, Bangplee, Samutprakarn 10540 Click here to download the Company Presentation
  96. 96. 96
  97. 97. Summit Corporation, a Thai automotive parts maker providing high quality automotive parts production. Summit Corporation currently hold 30 Joint Ventures and 8 overseas operations. Summit Auto Body Industry Co., Ltd. or SAB was established in 1986 in order to accommodate the requirements for body parts. Summit Auto Seats was founded 1976. Section 18 AT A GLANCE 1. Thai owned Automotive parts maker. 2. 11,467 Employees 3. Commenced operation in Thailand in 1986 4. Click here to go to the web site Summit Corporation 97 Summit Auto Seats Industry Group
 CEO: Mr. Sunsurn Jurangkool http://www.summit.co.th/ Click here to download the Company Presentation
  98. 98. Summit produces Interior components and modules and operates 8 plants in Thailand and 6 overseas plants in China, India and Vietnam: SAS Summit Auto Seats Industry SLAS Summit Laemchabang Auto Seats Manufacturing SAB Summit Auto Body Industry SLAB Summit Laemchabang Auto Body Work SRAB Summit Rayong Auto Body Work SAAB Summit Ayudhaya Auto Body Work SRDC Summit R&D Center EPI Eastern P.U. Foam Industry AAM Auto Advance Material Manufacturing AIP Auto Interior Products SAM Summit Advanced Material 98
  99. 99. Thai Steel Cable Public Company Limited is a manufacturer of automobile and motorcycle control cable and window regulator, supplying to leading automobile and motorcycle manufacturers domestically and internationally. The company is located at Amata Nakorn Industrial Estate, Chonburi province. TSC is a joint venture of Summit Corporation; the prominent leader in various businesses especially parts producers of automobile and motorcycle assembly market in Thailand, and Hi-Lex Corporation, the largest manufacturer in Japan and one of the world’s major players in control cables. Section 19 AT A GLANCE 1. Thai owned Automotive parts maker. 2. Products: Control cables 3. Click here to go to the web site Thai Steel Cable 99 Thai Steel Cable Public Company Limited 700/737 Moo 1 Tambol Panthong Amphur Panthong
 Chonburi 20160 Contact: Mr Naohiro Koizumi Business Development Manager Phone: 038 185 025 Email: koizumi.n@thaisteelcable.com URL: www.thaisteelcable.com
  100. 100. 100 1 of 18 Gallery 4.9 Thai Steel Cable Company Presentation Click here to download the Company Presentation Gallery 4.10 Thai Steel Cable Company Thailand products
  101. 101. Thai Summit Auto Parts Industry Co.,Ltd. and group of companies are one of the major part manufacturers in Thailand for the automotive, motorcycle, electrical appliance and agricultural engine industries. With the leadership of President Pattana Juangroongruangkit, Thai Summit Group grows up continuously since it’s establishment on March 16, 1977, Today the group comprises of 30 companies in part manufacturing industry convering the product of press parts, assembly parts, plastic injection parts, plastic blow molding parts, aluminium die-casting, wiring harness, chassis, stamping dies, assembly jigs and tooling with production base in Samutprakarn, Laem Chabang, Rayong, Ayudhya, Nakornnayok, Malaysia and India. Total sales of the group is higher than Baht 20,000 Million Baht. Section 20 AT A GLANCE 1. Large Thai owned Automotive parts maker with more than 10 plants. 2. Commenced operation in Thailand in 1977. 3. Products are machined components and stampings 4. Click here to go to the web site. Thai Summit Autoparts (Thailand) Ltd. 101 Thai Summit Autoparts (Thailand) Ltd.
 4/3 Moo 1, Bangna-Trad HWY, KM 16
 Bangchalong, Samut Prakan, 10540

  102. 102. The products of Thai Summit Group are well accepted among the industries. The customers include all famous OEM manufacturers both local companies and foreign companies in Thailand from Japan, Europe, America and other countries. With the cooperation of it’s foreign partners, Thai Summit Group has raised the production capability continuously in producing better quality and new parts with higher technology. The group has entered into technical assistance agreements in part production and are operating many joint-venture businesses to meet the demand of the market. This continuous improvement ambition is on-going process to offer the customer with highest satisfaction. Furthermore, the group has diversified into hotel, golf and country club business. Business Units
 Thai Summit Group is one of the leaders in automotive parts, motorcycle parts, agricultural machinery and electrical appliance industry. From its conception in 1977 , Thai Summit Group has expanded to include over 30 companies under its umbrella, including totally owned companies, as well as joint ventures with multinational companies. Its product lines include press parts, assembly parts, plastic injection parts, plastic blow molding parts, aluminium die-casting, wiring harmesses, chassis, stamping dies, assembly jigs and tooling with production bases in Samutprakarn, Laem Chabang, Rayong, Ayudhya, Nakornnayok, Malaysia and India. Total sales of the group is higher than Baht 20,000 Million Baht.  102 Business Units TS Engineering TS Mitsuba Electric TS Mold Manufacturing TS R&D Next Technology TS Inter Seat TS Intertech TS Harness, TS Connector, TS Tape TS Hi-Tech Plastic TS Vehicle Tech TS Laemchabang TS PKK Bangna, TSPKK, TS PKK Engineering TS Hirotech TS Autoparts Industry TS Neel Auto PVT TS Eastern Seaboard Auto Parts Industry TS Hi-Tech Seat SDN.BHD.TS Gold Press Industry Thai Chanathorn Industry Business Excellence
  103. 103. Unity Industrial was established in 1997 to manufacture high quality Automobile body Parts in order to meet the growing needs of the Thai & Overseas market. Unity Group of Companies is dedicated to quality metal bar and metal sheet fabrications.  The footprints cover Australia, China, Denmark, India, Italy, Japan, Taiwan, Thailand and USA, etc. which can be found cars manufactured by Ford, GM, Isuzu, Honda, Nissan and Toyota, etc; as well as, home appliance parts for Electrolux and LG. Products: • Die Development, Die, Assembly Jig and Checking Fixture Building. • Forging, Heat Treatment and CNC Machining. • Stamping, Laser Cutting, Welding and Spotting. • Electrodeposition Painting (EDP or E-Coating). Unity's main products are the metal for Environment Protection Vehicles: Garbage Truck, Street Sweeper Truck, Drainage Cleanner & Sucker Truck and Body Parts for Passenger Cars, Pick up Trucks and Heavy Dutys Trucks. At present our major items are: Hoods, Fenders, Doors, Filler Panels, Tail Gates, Radiator Supports, Space Cabs, Bumpers, Fan Shroud for different models of Toyota, Isuzu,Mitsubishi, Honda, Nissan, Mazda...etc. Section 21 AT A GLANCE 1. Thai-Taiwanese owned Automotive parts maker. 2. Commenced operation in Thailand in 1997. 3. Products are steering systems. 4. Click here to go to the web site. Unity Autoparts 103 Unity Autoparts
 Hemaraj Rayong Industrial Estate
 118 – 118/1, Moo 3, Bankhai-Nonglalok Road
 Tambol Nonglalok, Amphur Bankhai
 Rayong 21120
 Phone: +66-38-892-400
 Email: marketing@unityautoparts.com Google Maps:
 12.824606145836496, 101.25188827514648
  104. 104. 104
  105. 105. Yarnapund Public company Limited was founded on 21 April 1952 by Mr Kaew and Mrs.Chamlong Phanpanit. Yarnapund Pcl. has strong relationship with car assemblers. The company has been in this business for a long time, quality of its products, cost of production and product delivery system (Quality-Cost-Delivery) have gradually and continuously been improved and accepted by the customers. Technical assistance by number of car assemblers have also been received, which also means the opportunity to support additional demand potential growth for the future. Currently in an expansion process diversifying its product and customer such as electronic component parts. Products: Exhaust Systems ABC (Accelerators, Brakes, Clutches Pedal Set Press Parts Tooling (Die, Jig, Checking Fixture, Equipment) Section 22 AT A GLANCE 1. Thai Public Company 2. Was founded 1952 3. Click here to go to the web site Yarnapund 105 Yarnapund Public Company Limited
 42 Soi Sukhmuvit 81 (Siripoj), Sukhumvit Rd. Bangjark, Prakanong Bangkok 10260 Phone: 02 7501620
  106. 106. 106
  107. 107. Customers: Toyota Group Hino Motors (Thailand) Co.,Ltd. Honda Group Mitsubishi Motors (Thailand) Co.,Ltd. Gm / Isuzu Group Thairung Union Car Plc Ford & Mazda Group Asahi Somboon Aluminium Co.,Ltd. Thai Swedish Assembly Co.,Ltd. Daimler Chrysler Manufacturer Thailand Nissan Group Illustration 4.1 Yarnapund Product Lineup 107
  108. 108. VEM manufactures high precision and quality molds in Shenzhen, China and Thailand. We have sales and engineering offices in the US, Mexico and Germany. Our team is multinational consisting of German and American management and local engineers very familiar with the requirements of our international customers. We are ISO certified in both factories and TS certified in our Thailand facility. VEM Tooling in Rayong, Thailand, with 60 employees and 30,000 sqft production area focuses on large molds up to 2000t. Products High Precision Injection Molds Multicavity Molds Tandem Molds 2K Molds Insert Molds Alu Die Casting Molds Section 23 AT A GLANCE 1. VEM operates 2 factories in Thailand and China under German Management 2. Click here to go to the web site VEM 108 VEM (Thailand) Co.,Ltd.
 64/205 Moo. 4 Pluakdaeng ,
 Pluakdaeng , Rayong 21140 
 Tel. (66) 38-955310 ext.110 
 Mobile: (66) 81-9825035
 Contact: Apinya Ardkongharn Email: bow.a@vem-ltd.com Click here to download the Company Presentation
  109. 109. Chapter 5 Japanese Tier 1 Japan was the first country to discover Thailand as an Automotive base and is still leading the market both in OEM as well as in component production.
  110. 110. Section 1 110 Profiles of the Japanese Automotive Suppliers are available in the full version. Please visit our web site at www.thaiautobook.com
  111. 111. Chapter 6 North American Tier 1 Tier 1s from the US and Canada have discovered Thailand along with the plant setups by GM and Ford. Today nearly all major US firms have their own manufacturing plants in Thailand and also supply Japanese OEM’s.
  112. 112. Section 1 112 Profiles of the European Automotive Suppliers are available in the full version. Please visit our web site at www.thaiautobook.com
  113. 113. Chapter 7 European Tier 1 Many European Tier 1s have set up operations in Thailand - both to support local assembly as well as for export to Europe, the US and other Asian countries.
  114. 114. Continental opened their Powertrain facility in Rayong province in 2009 and has an office in Bangkok. Established in late 2008, the local subsidiary began production at its Rayong plant in early 2010 after being granted investment privileges for total capital expenditure of 5 billion baht. At the Rayong plant, local supplies of parts and components will gradually rise to 70% from 40% at present. Operating at full capacity, the plant will produce up to 2.5 million fuel injectors and about 500,000 high-pressure pumps in 2014. According to Thomas Chambers, the managing director of Continental Automotive (Thailand), some 90% of the output will be exported to markets such as India, China and Europe, while the rest will serve local automakers. Continental’s growth strategies are: to build further growth along the megatrends of the industry – safety, environment, information and affordable cars. In addition it also invests in regional growth, especially in the BRIC countries. For Continental, the top five emerging markets are China, Brazil, Russia, the South East Pacific region - Section 1 AT A GLANCE 1. German owned Automotive parts maker producing fuel injection systems 2. Located in Amata City industrial Estate 3. Customers: Auto Alliance Thailand (Ford and Mazda), Honda, Mitsubishi, Nissan, Suzuki, GM and Ford Continental Automotive 114 Continental Automotive (Thailand) Co., Ltd.
 4/3 4th Floor, Olympia Thai Tower
 444 Ratchadapisek Road, Samsennok
 Huay Kwang, Bangkok 10310
 Contact: Thomas Chambers, Managing Director
 Phone: +66 25 125 658
 Email: thomas.chambers@continental-corporation.com Manufacturing Plant
 Amata City Industrial Estate 
 7/259 Moo 6 
 Pluak Daeng, Rayong, 21140
 Contact: Dirk Janovsky, Plant Manager
 Email: dirk.janovsky@continental-corporation.com Google Maps:
 12.959937496860794, 101.11893653869629
 Thomas Chambers
  115. 115. Thailand for example - as well as India. Another strategy is to continue development towards the trend of product platforms. This is because Continental’s OEMs customers are adopting a platform approach that is resulting in volumes of up to a couple of million systems per year. General Manager Dr. Dirk Janovsky that 600 million Baht had been allocated for the production increase in 2012, mainly for higher vertical integration. The Amata City Plant is designed to have full capacity production of 2.5 million injectors and 500,000 high pressure pumps. In 2013, Continental will continue increasing vertical integration. Its local content is currently above 40% which is on target, but it is planning for higher percentage of local content of 70%. Compared to 2011, Amata City Plant has doubled its production and sales with a high proportion of export. As for the increasingly competitive labor market in Thailand, he added that with Continental’s strong brand and high-tech products, the company is successful in recruiting employees needed. Dr. Narongsak Rattanasuwannachart, Director, Key Account Management and Business Development & Marketing said Continental's main customers in Thailand are. For trading business - In 2013, Continental Thailand will have additional three programs for two customers. Also, the company has started an intensive program called OPPG (Over Proportional Profitable Growth) for its goal to grow faster than the market. Diesel Piezo Common Rail (PCR) Injector 115
  116. 116. Section 2 116 Profiles of the European Automotive Suppliers are available in the full version. Please visit our web site at www.thaiautobook.com
  117. 117. Chapter 8 Asian Tier 1 This Chapter presents an overview of Asian Tier 1s which have set up operations in Thailand.
  118. 118. Section 1 118 Profiles of the Asian Automotive Suppliers are available in the full version. Please visit our web site at www.thaiautobook.com
  119. 119. Chapter 9 Organizations This chapter includes information about organizations that deal with the Automotive Industry issues - from official government organizations such as the BOI Board of Investment to advocacy and business networking groups such as the Thai European Business Association (TEBA).
  120. 120. Section 1 120 Information on Thailand automotive organizations, associations and chambers of commerce are available in the full version. Please visit our web site at www.thaiautobook.com
  121. 121. TEBA was formed by Thai and European multinational companies and registered as non- profit organisation under Trade Association Act by Ministry of Commerce of Kingdom of Thailand. TEBA is accessioned by DG Enterprise and Industry, European Commission as an official partner to European Business Organizations (EBO) worldwide network which represents European interest organizations outside of Europe with a registered office in Brussels. The purpose of the association is to help develop and promote commercial and industrial relations between Europe and Thailand and foster contacts between interested business circles. TEBA is a remains self-financed entity being managed by the European business community in Thailand and Thai companies interested in the vast Europe market. TEBA established constant dialogues with the Thai government in improving industrial cooperation between the two regions in particularly in the field of automotive, healthcare, energy and efficiency, agri-food and aerospace. This is to help improve the competitiveness of the country by targeting non-tariff barriers through industrial policies and regulations on the standards, innovations, human resource and infrastructure. We also provide advices to parliament on key matters and Section 2 AT A GLANCE 1. TEBA is an association of European companies in Thailand and operates an Automotive group. 2. Click here to go to the web site 3. Click here for the TEBA Facebook Page. TEBA 121 Thai-European Business Association (TEBA) The Trendy Building, 10/146 Room 1601C, Sukhumvit Soi13, Klongtoey-Nua, Wattana, Bangkok, 10110 Tel: +66 21 687486 Contact: Hugh Vanijprabha Executive Director
 director@thaieuro.biz
  122. 122. development plans as well as to the Joint Standing Committee on Commerce, Industry and Banking (JSCCIB), the largest group of the Thai private sector under the working committee on Thai-EU business relations. TEBA organizes roundtable meetings with government officials and produce annually recommendation papers. At the regional level, TEBA is an official founder of the EU-ASEAN Business council along with 6 other European Chamber of Commerce in the region. TEBA is coordinating selected industrial sectors for the council in order to harmonise and enhance EU-ASEAN relations and cooperation moving towards AEC 2015. The purpose of the TEBA sectoral committees including Automotive is to promote Thailand as investment and export hub of ASEAN by: Gaining investor confidence through recommendation from legal framework and regulatory issues to address • Existing barriers affecting local production, consumer safety, environment and other country benefits • International harmonization of industrial standards • Improving Thailand as the leading export hub of ASEAN  Improving sustainable productivity and competitiveness of Thailand Industrial sectors by setting example of ASEAN to encourage • Cost efficiency • Infrastructure for research and development and innovation • Human resource development including skilled labour • Technology transfer facilitation Recommending plans in particularly preparation for Thai government towards AEC 2015 and beyond 122
  123. 123. Chapter 10 Industrial Estates Thailand has more than 50 developed Industrial Estates. This chapter provides an overview of the estates in Thailand and the companies who operate them.
  124. 124. Section 1 124 Information on Thailand industrial estates are available in the full version. Please visit our web site at www.thaiautobook.com
  125. 125. There are industrial estates that focus on the automotive industry and provide state-of-art facilities for manufacturers. Exporting automotive parts in Thailand is supported by the country’s extensive road networks, well-developed seaports and several international airports. The automotive industry is clustered around industrial estates in Bangkok and the surrounding provinces, especially Samut Prakan, Chachoengsao, Chonburi and Rayong. Thailand is divided into three industrial estate zones with Bangkok as a center. Each industrial estate zone offers different trading and tax rivileges for manufacturers located in these estates. The industrial estates in Zones 1 and 2 are mostly designed to serve the automotive industry with easy-to-access infrastructure, such as local roads, highways, railways and nearby ports. Section 2 AT A GLANCE 1. Thailand offers a large number and choice of Industrial Parks. 2. For further reading check out the BOI Web Site or Christopher Runckel’s article on ‘Picking the right Industrial Park’ Introduction 125
  126. 126. 126 Gallery 10.1 Overview of Industrial Estates in Thailand BOI Zoning As decentralization is a major theme in devising the BOI incentive scheme, the country is divided into three zones based on economic factors (with earnings and primary fa- cilities as criteria of each province.) Zone 1 Bangkok, Nakhon Pathom, Nonthaburi, Pathoum Thani, Samut Prakan, and Samut Sakhon Zone 2 Ang Thong, Ayutthaya, Chachoengsao, Chon Buri, Kan- chanaburi, Nakorn Nayok, Ratchaburi, Samut Songkhram, Saraburi, Supanburi, Phuket and Rayong. Zone 3 The remaining 59 provinces with low income and with less-developed infrastructure, which are designated as In- vestment Promotion Zones. 36 Provinces: Krabi, Kamphaeng Phet, Khon Kaen, Chanthaburi, Chai Nat, Chumphon, Chiang Rai, Chiang Mai, Trang, Trat, Tak, Nakhon Ratchsima, Nakhon Si Tham- marat, Nakhon Sawan, Prachuab Khiri Khan, Prachin Buri, Phangnga, Phattalug, Pichit, Phitsanulok, Phetchaburi, Phetchabun, Mukdahan, Mae Hong Son, Ranong, Lop Buri, Lamphang, Lamphun, Loei, Songkhla, Sa Kaew, Sing Buri, Sukhothai, Surat Thani, Uttaradit, and Uthai Thani. 23 Provinces: Kalasin, Nakhon Phanom, Narathiwat, Nan, Buri Ram, Pattani, Phayao, Phrae, Maha Sarakham, Yaso- thon, Yala, Roi Et, Si Sa Ket, Sakhon Nakhon, Satun, Nong Bua Lamphu, Chaiyaphum, Nong Khai, Ubon Ratchatani, Udon Thani Amnatcharoen and Bueng Karn.
  127. 127. Hemaraj Land And Development Public Company Limited is one of Thailand’s leading developers of Industrial Estates, Utilities, Power, and Property Solutions. Hemaraj’s industrial estates offer world-class products and services to manufacturing customers from all over the world. Hemaraj has achieved ISO 9001:2000, ISO 14001 and Best Environmental Management EIA awards from the Ministry of Sciences Technology and Environment. Multinational companies have selected Hemaraj’s industrial estates as the strategic location for their investments in Thailand. Hemaraj’s industrial estates offer developed industrial land, utilities, ready built factories for rent, quality industrial services, and integrated logistics and supply chain and warehouses for rent. Hemaraj develops and operates eight industrial estates, located mostly on the Eastern Seaboard of Thailand, covering 41,829 rai or 16,732 acres. The 628 distinct customers include 218 automotive customers with 953 land or factory contracts have invested more than US$26 billion. Section 3 AT A GLANCE 1. Operates 6 Industrial Estates in Thailand. 2. Click here to go to the web site 3. Click here for a video introduction 4. Click here to go to the 
 Hemaraj Youtube channel. Hemaraj Land and Development 127 Hemaraj Land And Development PCL 18th Floor, UM Tower, 9 Ramkhamhaeng Road, Suanluang Bangkok 102510 Phone: +66 2 719 9555 Email: marketing@hemaraj.com Web: www.hemaraj.com
  128. 128. 128
  129. 129. Hemaraj employs over 90,000 people, thus contributing directly to the industrial strength of Thailand. Eastern Seaboard Eastern Seaboard Industrial Estate (Rayong) Hemaraj Eastern Seaboard Industrial Estate Hemaraj Eastern Seaboard Industrial Estate 2 Hemaraj Chonburi Industrial Estate Hemaraj Chonburi Industrial Estate 2 Hemaraj Eastern Industrial Estate 
 (Map Ta Phut) Hemaraj Rayong Industrial Land Hemaraj Logistics Park 1, 2, 3, 4 Saraburi Hemaraj Saraburi Industrial Land From the mid – 1990s, Hemaraj began developing the automotive cluster at our flagship Hemaraj Eastern Seaboard Industrial Estate and Eastern Seaboard Industrial Estate (Rayong). These form the most significant automotive cluster in Thailand, with investment from Ford, Mazda, GM, Suzuki, MG and more than 218 automobile manufacturers from all over the world. Hemaraj Eastern Industrial Estate (Map Ta Phut) is a prime location for the petrochemical sector. 129
  130. 130. Chapter 11 World Class Manufacturing Equipment Manufacturers that provide world class manufacturing equipment supporting the Automotive Industry in Thailand. Sponsored Feature
  131. 131. The EMAG Group is Germany’s largest manufacturer of vertical, multifunctional production centers for the Automotive Industry. EMAG has been present in Thailand since 2000 providing specialized hard milling equipment for GKN Driveline Thailand. Further customers include Continental Automotive and AAPICO HITECH Forging and Somboon Group.. All EMAG machines are equipped with integrated automation significantly reducing labour requirements. Section 1 AT A GLANCE 1. Supplying to Thailand since 2000 2. Specialized in Engine, Powertrain & Chassis components 3. Integrated automation 4. Integrated gauging 5. Fool proof process 6. Production capability 7. Click here to go to the web site EMAG 131 EMAG Thailand Office 96/1 Moo 1 Pong Banglamung, Chonburi  Contact: Uli Kaiser Business Development Manager Phone: +66 87 146 8800 Skype: uli.kaiser Email: ukaiser@emag.com Web: www.emag.com
  132. 132. World Class Manufacturing Systems for Automotive High Volume Production Illustration 11.1 EMAG Automotive Applications Overview 132

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