Automotive Intelligence for Professionals: The Malaysia AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions. It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20. The Malaysia AutoBook helps you to find new customers in the Automotive industry in Malaysia.

1. Malaysia
AutoBook
2017
c
PREVIEW

2. ii
WELCOME!
Malaysia is one of the Automotive Top Player
of ASEAN – a market comprising some 625
Million people and significant potential for
growth.
With a background of machine tool sales to the
Automotive Industry in Asia Pacific with the EMAG Group for more
than 10 years, I have often wished of a comprehensive industry
overview – OEMs, Tier 1,2,3 suppliers and supporting industries like
industrial estates, logistics, exhibitions, media etc. – especially the
elusive ‘Malaysia Automotive Cluster’.
Today, I am delighted to present the Malaysia AUTO BOOK 2016
– a new directory for professionals in the Auto Industry.
I strongly believe that Malaysia is ready to step up to World Class
Manufacturing! However your interests are in this matter – I am
sure that this book will give you lots of information and inspiration
to do business in Malaysia.
Outsourcing, localization and business
development
The information was compiled from personal research, the internet
and with support of friends at automotive companies, automotive
organizations, industrial estates and business associates and is
designed to support:
1) Outsourcing – local and international commodity managers,
buyers who are looking to source automotive components from
China
2) Localization – international managers desiring to expand their
market and set up a footprint in China – either for distribution or
local production.
3) Business Development - managers who seek to identify
potential customers and sales opportunities in China’s
automotive industry
Focus on contacts
This update introduces new quick links to access web sites, Google
Maps locations and social media sites of the featured companies and
their representatives. Simply click on the following icons to connect:
I am sure this book will give you lots of information and inspire you to
do business in Malaysia.
Bangkok, July 2017
Ulrich Kaiser

4. Taiwan-made machine tools leap into
new-generation manufacturing
Vertically and horizontally integrated
Apart from supplying advanced machining equipment to the global
manufacturing market, Taiwan also provides integrated machine development
solutions. The nation operates one of the world’s most prolific industry clusters,
which gives its machinery makers an edge in providing complete supply chain
service and one-stop machining solutions to international manufacturers.
Industrial parks located across the island serve as bases of thousands of
machine tool makers, assemblers, and machine part suppliers who are globally
recognized for their skills and technological achievements. They support
each other through cooperation and collaboration, thus enabling them to be as
flexible and adaptable as possible. Upstream and downstream companies in the
machinery industry are integrated vertically. Furthermore, the Taiwan machine
tool sector is also aligning with other industries like information technology.
By integrating horizontally, Taiwan machine tool suppliers have tapped into the
strengths of other sectors to create more advanced machining applications.
The rise of multifunction machines, customized machining processes,
and smart automation solutions from Taiwan has greatly improve overall
manufacturing performance. This is also fueling a surge in demand for hybrid
machine tools. Manufacturers can easily find Taiwan-made machines that
blend additive manufacturing and multi-tasking functions. Hybrid machines
like these are especially well-suited for small lot production of difficult-to-cut
materials required in the aerospace, medical and energy industries. Taiwan’s
growing success in providing machining automation is also the result of
horizontal integration. For example, energy-efficient power products
from leading companies have helped makers increase the power
supply efficiency of their machines by up to 90 percent. Meanwhile,
automation solution providers in Taiwan have secured a number
of patents for measurement applications, which can substantially
improve capability to provide in-house automated handling and
manufacturing execution systems (MES). Such automation systems
will help realize fully automated cells in factories.
Taiwan machine tool makers have mustered enough support
from the nation’s technology sector, giving them the edge to
create machining solutions for maximum stability, efficiency,
and functionality. For manufacturers who are aiming to boost
productivity and quality, Taiwan provides the most comprehensive
solutions in machine tools used in different manufacturing sectors.
technique can achieve deeper and more precise holes with smaller diameters.
Both help enhance the range of applications of machine tools. With such high-
performance machines, good production practices can be upheld by every
manufacturer, whether it is located in an advanced nation or a developing
country. This also means future machines can level the playing field, which
will give underdeveloped economies the opportunity to develop their fledging
manufacturing sector with the help of advanced machine tools from Taiwan.
Taiwan of late has also made significant inroads in the development of large-
sized, multi-axis machines, thus giving a number of local machine tool builders
the leverage to compete on the global stage. Several Taiwanese companies
specialize in 5-axis, high-speed, double-column, and moving-column machining
centers that are extensively used in aviation manufacturing. And so international
manufacturers who are sourcing for machine tools that could meet their
production requirements do not have to look far as Taiwan offers all sorts of
industry-specific machines that can verily meet their expectations and budget.
www.twmt.tw
Local machinery manufacturers are pillars of Taiwan’s economy: they have
for many years maintained a distinct and irreplaceable role in the production
sector, especially in the development and supply of machine tools. Nearly every
producer who succeeded in the manufacturing market has them to thank for.
According to a WTO statistics report, Taiwan placed second among the world’s
top contributors to the global value chain in 2015, with nearly 70% of its
manufactured goods and services exported worldwide. This evidently shows
the extent of Taiwan’s involvement in global trade. On industrial machinery
development, Taiwan has managed to preserve a sterling reputation in the global
market. This Asian manufacturing powerhouse is ranked alongside the world’s
top five exporters and top seven producers of machine tools used in various
industries, including automotive, electronics, information and communication
technology, aerospace, and large-scale infrastructure.
From conventional machine tools to future production facilities
Taiwan-made machine tools offer better price-performance ratio than similar
ones made by other countries. Each is designed, built, and equipped entirely in-
house to ensure utmost quality and machining precision. Machine tools that are
exported by Taiwan can be broadly classified into two categories:
Conventional machine models with classic features
Sophisticated machining units (e.g., EDM, ultrasonic/laser machine tools,
electrochemical grinder, photochemical milling machine, and large-scale
multi-axis machine)
Taiwan’s sophisticated ability in building machine tools is a product of over
several decades of manufacturing experience. Locally made machining
equipment, such as vertical CNC, lathe, milling machine, drill press, and grinding
machine, bears the hallmark of manufacturing flexibility that only Taiwanese
builders can execute flawlessly. Providing a range of machining models that
meet the requirements of industrial end-users, these unsung heroes have helped
put Taiwan on the global machinery map. The nation supplies various types
of grinders that include cylindrical, surface, internal and centerless. These
boast superior stability and rigidity, which are exactly what manufacturers of
automotive gear shafts, auto components, electronics, IT gadgets, and mold dies
needed.
Taiwan also provides an assortment of vertical and horizontal CNC lathes.
Variations in design and functionality of these types distinguish one from
another. New-generation lathes also have been launched recently, which
feature enhanced operations for better milling, drilling, tapping, and spindle
performance.
As the global manufacturing sector moves toward simplifying once complicated
machining processes down to single a setup, many local machine tool builders
are stepping up to the challenge. So far, improvements in machine design
successfully eliminate many machining failures resulting from vibrations and
drastic temperature changes. New models rolled out of several factories in
Taiwan overcome the limitations of traditional machining processes. They
feature optimum cutting accuracy, temperature control, and running stability,
with every detail considered for modern machining. With all the advances,
global manufacturers have more and better options than just conventional
processes. Machine buyers could easily notice the differences. Take an EDM
for example, locally made EDMs deliver excellent cutting precision, which is
made possible by combining linear motor technology and the latest auto wire
threading mechanism to meet multi-angle manufacturing requirements.
Another good example is the drilling machine. Two types dominate the market
currently: ultrasonic drilling ensures machining stability, reduces chipping,
and allows micro-hole machining of hard and brittle materials, while laser
(1)
(2)

5. Taiwan-made machine tools leap into
new-generation manufacturing
Vertically and horizontally integrated
Apart from supplying advanced machining equipment to the global
manufacturing market, Taiwan also provides integrated machine development
solutions. The nation operates one of the world’s most prolific industry clusters,
which gives its machinery makers an edge in providing complete supply chain
service and one-stop machining solutions to international manufacturers.
Industrial parks located across the island serve as bases of thousands of
machine tool makers, assemblers, and machine part suppliers who are globally
recognized for their skills and technological achievements. They support
each other through cooperation and collaboration, thus enabling them to be as
flexible and adaptable as possible. Upstream and downstream companies in the
machinery industry are integrated vertically. Furthermore, the Taiwan machine
tool sector is also aligning with other industries like information technology.
By integrating horizontally, Taiwan machine tool suppliers have tapped into the
strengths of other sectors to create more advanced machining applications.
The rise of multifunction machines, customized machining processes,
and smart automation solutions from Taiwan has greatly improve overall
manufacturing performance. This is also fueling a surge in demand for hybrid
machine tools. Manufacturers can easily find Taiwan-made machines that
blend additive manufacturing and multi-tasking functions. Hybrid machines
like these are especially well-suited for small lot production of difficult-to-cut
materials required in the aerospace, medical and energy industries. Taiwan’s
growing success in providing machining automation is also the result of
horizontal integration. For example, energy-efficient power products
from leading companies have helped makers increase the power
supply efficiency of their machines by up to 90 percent. Meanwhile,
automation solution providers in Taiwan have secured a number
of patents for measurement applications, which can substantially
improve capability to provide in-house automated handling and
manufacturing execution systems (MES). Such automation systems
will help realize fully automated cells in factories.
Taiwan machine tool makers have mustered enough support
from the nation’s technology sector, giving them the edge to
create machining solutions for maximum stability, efficiency,
and functionality. For manufacturers who are aiming to boost
productivity and quality, Taiwan provides the most comprehensive
solutions in machine tools used in different manufacturing sectors.
technique can achieve deeper and more precise holes with smaller diameters.
Both help enhance the range of applications of machine tools. With such high-
performance machines, good production practices can be upheld by every
manufacturer, whether it is located in an advanced nation or a developing
country. This also means future machines can level the playing field, which
will give underdeveloped economies the opportunity to develop their fledging
manufacturing sector with the help of advanced machine tools from Taiwan.
Taiwan of late has also made significant inroads in the development of large-
sized, multi-axis machines, thus giving a number of local machine tool builders
the leverage to compete on the global stage. Several Taiwanese companies
specialize in 5-axis, high-speed, double-column, and moving-column machining
centers that are extensively used in aviation manufacturing. And so international
manufacturers who are sourcing for machine tools that could meet their
production requirements do not have to look far as Taiwan offers all sorts of
industry-specific machines that can verily meet their expectations and budget.
www.twmt.tw
Local machinery manufacturers are pillars of Taiwan’s economy: they have
for many years maintained a distinct and irreplaceable role in the production
sector, especially in the development and supply of machine tools. Nearly every
producer who succeeded in the manufacturing market has them to thank for.
According to a WTO statistics report, Taiwan placed second among the world’s
top contributors to the global value chain in 2015, with nearly 70% of its
manufactured goods and services exported worldwide. This evidently shows
the extent of Taiwan’s involvement in global trade. On industrial machinery
development, Taiwan has managed to preserve a sterling reputation in the global
market. This Asian manufacturing powerhouse is ranked alongside the world’s
top five exporters and top seven producers of machine tools used in various
industries, including automotive, electronics, information and communication
technology, aerospace, and large-scale infrastructure.
From conventional machine tools to future production facilities
Taiwan-made machine tools offer better price-performance ratio than similar
ones made by other countries. Each is designed, built, and equipped entirely in-
house to ensure utmost quality and machining precision. Machine tools that are
exported by Taiwan can be broadly classified into two categories:
Conventional machine models with classic features
Sophisticated machining units (e.g., EDM, ultrasonic/laser machine tools,
electrochemical grinder, photochemical milling machine, and large-scale
multi-axis machine)
Taiwan’s sophisticated ability in building machine tools is a product of over
several decades of manufacturing experience. Locally made machining
equipment, such as vertical CNC, lathe, milling machine, drill press, and grinding
machine, bears the hallmark of manufacturing flexibility that only Taiwanese
builders can execute flawlessly. Providing a range of machining models that
meet the requirements of industrial end-users, these unsung heroes have helped
put Taiwan on the global machinery map. The nation supplies various types
of grinders that include cylindrical, surface, internal and centerless. These
boast superior stability and rigidity, which are exactly what manufacturers of
automotive gear shafts, auto components, electronics, IT gadgets, and mold dies
needed.
Taiwan also provides an assortment of vertical and horizontal CNC lathes.
Variations in design and functionality of these types distinguish one from
another. New-generation lathes also have been launched recently, which
feature enhanced operations for better milling, drilling, tapping, and spindle
performance.
As the global manufacturing sector moves toward simplifying once complicated
machining processes down to single a setup, many local machine tool builders
are stepping up to the challenge. So far, improvements in machine design
successfully eliminate many machining failures resulting from vibrations and
drastic temperature changes. New models rolled out of several factories in
Taiwan overcome the limitations of traditional machining processes. They
feature optimum cutting accuracy, temperature control, and running stability,
with every detail considered for modern machining. With all the advances,
global manufacturers have more and better options than just conventional
processes. Machine buyers could easily notice the differences. Take an EDM
for example, locally made EDMs deliver excellent cutting precision, which is
made possible by combining linear motor technology and the latest auto wire
threading mechanism to meet multi-angle manufacturing requirements.
Another good example is the drilling machine. Two types dominate the market
currently: ultrasonic drilling ensures machining stability, reduces chipping,
and allows micro-hole machining of hard and brittle materials, while laser
(1)
(2)

6. Chapter 1
Introduction

7. Automotive History Malaysia
The first automotive firm in Malaysia was Gadelius & Company that represented Ford
Motor Company sales in Malaysia in 1909. The company was relater replaced with an
Australian representative called Wearne & Co., that signed a contract for 60 vehicles per
year. In 1941, Ford Malaysia set up its first assembly plant in Bukit Timah, Singapore to
supply the local market. Between 1942 to 1945 Toyoda and Nissan trucks also ere
assembled at Ford Malaya’s plant in Bukit Timah. By 1947, full-scale assembly
resumed. Until 1965, Ford was the only automobile assembler in Malaysian/
Singaporean sales territories, all other vehicles were imported through a local
distribution companies.
Through Malaysia’s independence in 1957, there was an increase in Automotive imports
into the country. The Malaysian government first started encouraging the establishment
of a local automotive industry in 1963. The beginnings of what became the Malaysian
Automotive Industry was formed by the Then Minister of Commerce and Industry, Dr.
Lim Swee Aun. Inquires from Foreign and local firms regarding the setting up of vehicle
manufacturing facilities started to come
in. The then minister announced that
the bigger plan was to establish a
motor vehicle industry in stages. from
basic assembly with some local
content to chassis building and finally
a fully locally manufactured vehicle.
Section 1
AT A GLANCE
1. Ford was the first automotive firm present
in Malaysia, represented by Gadelius &
company.
2. Manufacturing blue print established in
the early 1960’s
3. The Malaysian government finally allowed
six foreign automotive manufacturers to
begin assembly processes by 1966
4. In 1967, the Malaysian automotive
industry was officially launched
5. PROTON became a wholly owned
Malaysian company in 2004
Introduction
Page 5

8. The National Automotive Policy (NAP) was introduced on 22 March 2006 to
facilitate the required transformation and optimal integration of the local
automotive industry to regional and global industry networks within the
increasingly liberalised and competitive global environment.
The NAP is the main thrust for the formulation of the strategic directions of the industry
under the Third Industrial Master Plan (IMP3), 2006-2020. Three and a half years after
its introduction, the National Automotive Policy (NAP) has been reviewed, resulting in
new policies that will foster a more competitive market for local and international
companies.
In line with the Government of Malaysia's commitment to liberalisation and the " People
First" concept, the NAP Review provides further benefits for consumers in terms of
safety and environmental protection.
As part of the review, a broad range of stakeholders was consulted to gather insights
and best practices from the private sector, civil society and
governmental agencies. Their common goal is to improve
the long-term viability and competitiveness of the
automotive market, leveraging the latest
developments in the regional and global
automotive industry and offering safer,
greener and technologically more
advanced vehicles.
Section 2
AT A GLANCE
1. Introduced: 2006
2. To: Facilitate Automotive transformation
3. Ensure: Competitiveness and adaptability
in changing global industry
4. Develop high value added manufacturing
activities
5. Improve safety standards
6. Enhance national automotive car
manufacturing competitiveness
National Automotive Policy 2006-2020
Page 6

9. The Market Landscape in Malaysia has been shaped by nearly three decades of
Government intervention aimed at protecting the interests of the national car
makers, namely Proton and Perodua.
It is a much debated policy within the country, and with the 13th General Elections
looming, albeit a highly-politicised one too – the promise of lower car prices is listed in
the election manifestos of both the governing and opposition political parties.
The heavy price tags of foreign makes have effectively segregated the market into the
national and non-national car segments. Enforcement of free trade agreements have
resulted in the reduction of import duties, but the status quo has been maintained by
the Government enforcing excise duties to offset the lost revenue. The controversial AP
system that regulates the import of CBU vehicles is another cost factor that further
inflates the pricing of imported vehicles.
Section 3
AT A GLANCE
1. Sales
2. Underweight Automotive
3. Impact on Local Players
4. Gearing Up
5. Consumer Segment
6. Current Trends
7. The Future
Outlook
Page 7

10. Chapter 2
Statistics

11. 9

12. Chapter 3
OEMs
Photo: Proton Plant, Selangor

13. Proton Holdings Berhard, most commonly recognized as Proton
is a Malaysian corporation that designs and manufactures
automobiles. The company was established in 1983 and is
headquartered in Shah Alam, Malaysia.
Originally, Proton was a manufacturer of rebadged Mitsubishi Motors
(MMC) products during the 80’s and 90’s. Since the new millennium,
Proton has been manufacturing several locally designs vehicles.
Currently, Proton cars are sold in over 10 countries, the majority of which are in
Southeast Asia. Proton has also owned the Lotus Car brand since 1996.
Proton was originally owned in majority by HICOM, with minority stake holders
including the Mitsubishi group. In 2005, Mitsubishi sold its stake to Khazanah Nasional,
and in 2012 Proton was fully acquired by DRB-HICOM.
Currently, the automobile manufacturer is undergoing a
transformation process that is part of a long-term
strategy plan to turn the company around to
make it profitable and regain its
international presence.
Current Model Range
Saga
Persona
Perdana
Iriz
Suprima S
Preve
Exora SP
Section 1
AT A GLANCE
1. Established: 1983
2. Employs: 12,000
3. Turnover: N/A
Proton
Page 11
Proton Holdings Bhd
Centre of Excellence Complex
KM33.8 Westbound, Shah Alam Expressway
47600, Subang Jaya, Selangor Darul Ehsan
Tel: +60 8026 9999
Ritzwa Rosli Mohd Rosli
Head of Sales Divison
Mohd Seth Sulaiman
Head of Production Planning
Suhaizi Hassan
Head of Powertrain Development

14. Shah Alam Plant
The Shah Alam plant has served Proton in a wide capacity. The plant
dates back to 1985, in Protons first attempt to manufacture their very
first car, the Proton Saga.
The PROTON Shah Alam manufacturing complex includes the original
Main Plant and Multi Vehicle Factory (MVF). The plant contains a
separate engine machining and assembly building within the complex
where cylinder blocks, crankshaft and camshafts for the CamPro
engine are machined and subsequently assembled.
The Main plant currently produces the Saga, Waja and Arena models.
The Saga model is the highest volume model produced, averaging
about 6,600 units a month. The capacity of the Saga has also been
reviewed from 72,000 units to 96,000 units to accommodate the good
demand especially from the
domestic market.
The Main Plant's capacity
is 150,000 units while the
MVF capacity is 50,000
giving a total capacity of
200,000 units per year.
Proton Shah Alam Plant
Hicom Industrial Estate,
47600 Shah Alam, Selangor
Tel: +60 19 486 6091
Mohd Ariff Ridzuan Abu Samah
Senior Manager
Mohd Firdaus
Production Engineer
Saifullah Md Ghazaly
Lead Engineer
Tanjung Malim Plant
The Plant
The Tanjung Malim plant is situated in the northern state of Perak. It
has an annual capacity of 150,000 units (involving 2 shifts) with a 60
percent automation level. The plant comprises five main buildings; the
Engine & Transmission (ETM), Stamping, Body Assembly, Painting and
Trim and Final Assembly. These buildings are equipped with an
Automatic Line Control or error-proof system that assists workers to
enhance built up quality and achieve production efficiency.
To allow greater production flexibility, the plant is capable of producing
multi-model products on a
common line. Each line can
assemble vehicles on three
different platforms.
The Tanjung Malim Plant is
spread out over 1,280 acres,
producing a quarter of a
million cars a year. The
design is mirrored in the
plant's modern profile roof.
Proton Tanjung Malim Plant
Mukim Hulu Bernam Timur,
Padang Batang, Perak, 35950
Tel: +60 5 457 8888
Sukri Hamid
General Manager
Meor Ahmad Firdaus Meor Abd Aziz
Senior Engineer
Page 12

15. Component Plants
Casting Plant
The Casting plant situated in the industrial area at Glenmarie. Currently
Casting plant is producing Aluminum and Iron raw cast up to 180,000
cylinder blocks, crankshafts, bearing caps and others.
ETM Plant
The ETM plant is capable to produce competitive product - Machining
(C/Block, Cylinder Head, Crankshaft, Camshaft, Bearing Cap, Knuckle,
Transmission Case, Clutch Housing), Engine and Transmission for
meeting CBU & CKD production.
Stamping Plant
The Stamping Plant facility has 400 tonne to 4,600 tonne press
machine. Stamping plant can produce up to nine different stamping
equipment.
Concept Cars
Jebat
Lekiu
Tuah
Lekir
Kasturi
Page 13

16. Section 2
Other OEMs
Page 14
The full version of the Malaysia AutoBook includes profiles of the following OEMs.
You can order your subscription for the Malaysia AutoBook here.

17. Chapter 4
Malaysian
Tier 1

18. PHN Industry Sdn Bhd, is a leading manufacturing specialist
for metal-based automotive components, and the largest
dies manufacturer in Malaysia.
Incorporated in October 1990, PHN Industry Sdn Bhd, jointly
owned by DRB-HICOM Berhad and PROTON Holdings Sdn Bhd, is the leading
manufacturer of automotive components in Malaysia. The company employs over 1,200
workers.
The company is a Tier-1 supplier for body structure modules for major Original
Equipment Manufacturers (OEMs) namely PROTON, PERODUA and HONDA. They
specialize in the metal stamping, components assembly, roll forming and dies
manufacturing. PHN has four manufacturing facilities in Shah Alam, Bukit Beruntung,
Melaka and Subang Jaya.
Product range:
Beam Assy Front Bumper
Front Side Structure Assy
Left/Right
Backbone CVT-MT
Pillar Inner Left/Right
Panel Dash
Panel Assy Wheelhouse
Section 1
AT A GLANCE
1. Established: 1990
2. Employs: 1,200
3. Turnover: N/A
PHN Industry
Page 16
PHN Industry Sdn. Bhd.
Headquarters
Lot PT 75 - 77 Jalan 26/6 Seksyen 26
Shah Alam, Selangor 40710
Tel: +60 (03) 51914636
Email: info@proreka.com
Sharul Nizar Hamid
Head of Department
Ahmad Fitri
Project Management
Wan Kamarulzaman Wan Omar
Production Manager
Mohd Shazali Abdul Yusoh
Business Development Manager

19. Below is a list of PHN locations.
PHN Industry Sdn Bhd
Headquarters
Lot PT 75-77, Jalan 26/6,
Kawasan Perindustrian HICOM
Seksyen 26, Peti Surat 7306,
40710 Shah Alam, Selangor Darul Ehsan
Tel: +60 (03) 51914636
PHN Industry Sdn Bhd (Bukit Beruntung)
PT 7450-7451 Jln Jasmine,
Kawasan Perindustrian Bukit Beruntung,
48300 Rawang, Selangor Darul Ehsan
Tel: +60 (03) 60285795
PHN Industry Sdn Bhd (Kelemak)
Lot 124 –126, Jln Kelemak, Kawasan
Perindustrian Alor Gajah, 78000 Alor Gajah
Tel: +60 (06) 5565696
PHN Industry Sdn Bhd (Pegoh)
PT2222, Jalan HICOM Pegoh 5,
Kawasan Perindustrian HICOM Pegoh, Fasa 2,
78000 Alor Gajah
Tel: +60 (06) 5528242
PHN Industry Sdn Bhd (Subang)
No. 7, Lot 2608 Jalan Subang 6,
Off Persiaran Subang, Taman Perindustrian Subang,
47610 Subang Jaya, Selangor Darul Ehsan
Tel: +6(03) 80115250
PHN Industry Sdn Bhd (Pekan)
Kompleks Automotif DRB-Hicom Pekan,
Kawasan Perindustrian Peramu Jaya,
26607 Pekan
Tel: +60 (09) 4260037
Additional Contacts
Norliza Sa’ari
General Purchasing Manager
Email: norliza@phn.com.my
Sharul Nizar Hamid
Oversea Business Enquiry
Email: sharul@phn.com.my
Corporate Enquiry
Email: corp_enq@phn.com.my
General Enquiry
Email: gen_enq@phn.com.my
Page 17

20. Section 2
Other Malaysian Tier 1 Suppliers
Page 18
The full version of the Malaysia AutoBook includes profiles of the following Companies.
You can order your subscription for the Malaysia AutoBook here.

21. Chapter 5
Asian Tier 1
Photo: DENSO

22. DENSO Corporation, headquartered in Kariya, Aichi
Prefecture, Japan is a leading supplier of advanced
automotive technology, systems and components for
the world’s major car makers.
DENSO is a supplier of advanced automotive technology, systems and components for
all major automakers, operates in 38 countries and regions with more than 140,000
associates. Consolidated global sales for the fiscal year ending March 31, 2015 totaled
€31.9 billion, approximately 9.2% of which was invested in research and development.
Denso (Malaysia) Sdn. Bhd. manufactures automotive parts and components such as
engine electronic control unit, starter motors, car heaters, and coreless heaters. The
company was formerly known as Nippondenso (M) Sdn. Bhd and changed its name in
January 1996. The company was founded in 1980 and based in Bandar Baru Bangi,
Malaysia. Denso (Malaysia) Sdn. Bhd. operates as a subsidiary of Denso Corp. In
Malaysia, Denso has one manufacturing facility that supplies major OEMs in Malaysia.
Below is a list of products.
Product range:
Air Conditioning System - Cooling Unit, Condenser,
Compressor, Evaporator
Body Equipment - Meters, Windshield Wipers,
Windshield washers, Power Window Motor, Horns,
Flashers and Relays
Engine Related Components - Starter Motor, Alternator,
Radiator and Fuel Pump
Driving Control and Safety Products - Airbag ECU,
Engine EcU and EPS ECU.
Section 1
AT A GLANCE
1. Established: 1946
2. Employs: 66,300
3. Turnover 2015: 43.1 Billion EUR
Denso
Page 20
Denso Corporation
Main Office & Manufacturing Plant
Lot 2, Jalan P/1, Section 13
43650 Bandar Baru Bangi
Selangor Darul Ehsan
Tel: +603 - 8732 8888
Chong Foo Sin
Corporate Director
Kasuadi Sulhi
Sales Manager
Mohammad Shah Izham Abdull
Engineer
Mohd Shaifulnizam Abd Ghaffar
Production Planner

23. Section 2
Other Asian Tier 1 Suppliers
Page 21
The full version of the Malaysia AutoBook includes profiles of the following Companies.
You can order your subscription for the Malaysia AutoBook here.

24. Chapter 6
European
Tier 1
Photo: Continental Automotive

25. Founded in 1871 and headquarters in Germany,
Continental develops technologies for
transporting people and their goods.
As a supplier of brake systems, systems and components for powertrains and chassis,
instrumentation, infotainment solutions, vehicle electronics, tires and technical
elastomers, In 2015, the corporation generated sales of €39.2 billion with its five
divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental
currently employs more than 212,000 people in 55 countries.
The Continental Corporation is divided into
the Automotive Group and the Rubber Group,
and consists of five divisions:
Chassis & Safety
Powertrain
Interior
Tires
ContiTech
Section 1
AT A GLANCE
1. Established: 1871
2. Employs: 212,000
3. Turnover 2015: 39.2 Billion EUR
Continental
Page 23
Continental Automotive Components
Malaysia Sdn Bhd
2455, MK 1, Tingkat Perusahaan 2A,
Prai Industrial Estate, 13600 Prai, Penang
Tel: +60 4 3819 100
Email: inquiry.sv@continental-corporation.com
Luciano Oliveira
Managing Director
Carlos Cano, PMP
Senior Product Development Manager
C.K. Lim
Senior Purchasing Manager
Sakinah Ayub Khan
Engineer

26. Continental Automotive Components
Continental Automotive Components Malaysia Sdn Bhd, a leading
automotive parts manufacturer in Malaysia is part of Continental AG.
The Malaysian operations commenced business in 1985, initially to
supply the instrument cluster to the Proton Saga, the first National car
of Malaysia. Over the years, the company has evolved from supplying
only to the Malaysian market, to the current level where more than
80% of the production is exported to OEM manufacturers on every
continent.
From the beginning when the company was only producing instrument
clusters, the portfolio has grown to include other automotive
components for 4 wheelers and 2 wheelers. The company further
ventured into the production and export of Printed Circuit Board
Assemblies (PCBA’s) in 1992.
Today, it designs and builds instrument clusters for the neighboring
countries, including Thailand, Taiwan, and Japan. This is done with a
talented group of local engineers, using identical tools used by the
Continental Group throughout the world.
The plant in the Prai Industrial Estate is strategically located near the
Penang Airport, and Seaport, and next to the North-South Highway, for
easy distribution to company’s major Malaysian customers and to
Thailand by road. As a Licensed Manufacturing Warehouse, our
products are competitive as components, raw materials and
equipment including spare parts, are imported without customs duties,
making the products affordable by all.
Continental Automotive Components Malaysia Sdn Bhd
2455, MK 1, Tingkat Perusahaan 2A,
Prai Industrial Estate, 13600 Prai, Penang
Tel: +60 4 3819 100
Email: inquiry.sv@continental-corporation.com
24

27. Continental Sime Tyre
Continental Tyre PJ Malaysia Sdn Bhd , wholly owned subsidiary of
Continental AG who is one of the largest tyre manufacturer worldwide
and one of the world's leading suppliers to the automotive industry for
tyre and brake technology, vehicle dynamic control, as well as
electronic and sensor systems.
Continental Sime Tyre Sdn. Bhd. manufactures tires. The company was
founded in 2003 and is based in Petaling Jaya, Malaysia. Continental
Tyre Malaysia Sdn. Bhd was formerly known as Continental Sime Tyre
Sdn Bhd. As a result of the acquisition of remaining 30% stake in
Continental Sime Tyre Sdn Bhd by Continental AG, Continental Sime
Tyre Sdn Bhd 's name was changed. Continental Tyre Malaysia Sdn.
Bhd operates as a subsidiary of Continental AG.
Continental Sime Tyre Sdn Bhd (CST), is a joint venture between
Continental AG and Sime Darby Berhad, with two manufacturing
facilities; Continental Sime Tyre PJ Sdn Bhd (PJ) and Continental Sime
Tyre AS Sdn Bhd.
Continental Sime Tyre PJ Sdn Bhd
Petaling Jaya - Manufacturing Plant
No 4, Jalan Tandang, 46050,
Petaling Jaya, Selangor
Tel: +60 (0) 3 7787 8888
Continental Sime Tyre AS Sdn Bhd
Alor Setar - Manufaturing Plant
No 1, Jalan Tunku Abdul Rahman,
P.O.Box 100, Mergong, 05710
Alor Setar, Kedah
Tel: +60 (0) 4 740 9189
Cameron Wilson
Managing Director &
Sales Manager ASEAN
Sascha Tomaszewski
Head of Purchasing
Thanabal Sarangapany
Head of Engineering
JJ Dowling
Plant Manager
25

28. Section 2
Other European American Tier 1
Page 26
The full version of the Malaysia AutoBook includes profiles of the following Companies.
You can order your subscription for the Malaysia AutoBook here.

29. Chapter 7
North
American
Tier 1

30. Goodyear's involvement in Malaysia dates back to
1908 when The Goodyear Orient Company, a
rubber buying firm, was established in Singapore
to purchase rubber from plantations in Malaysia and Indonesia.
The sales of Goodyear products in Malaysia began in 1929 through the office of the
Goodyear Sales Company, which was established in Singapore.
In 1972, Goodyear Malaysia Berhad established its own manufacturing plant based in
Shah Alam, Selangor and today is one of the leading tyre manufacturers in Malaysia.
Working three shifts, the company employs nearly 700 people and produces a wide
range of passenger car tyres in three different brands, namely
Goodyear, Fulda and Kelly. Inaddition, the plant also
produces light truck tyres for commercial and 4x4
applications, medium commercial and graders/
tractors tyres.
As a subsidiary of The Goodyear Tire & Rubber
Company, USA, Goodyear Malaysia benefits from
research and development support of technical
centers located in Japan, Europe, and America.
This support has enabled Goodyear Malaysia to
produce outstanding tyres along with providing
outstanding services. As a result, Goodyear
Malaysia has taken the leadership position in the
Malaysian tyre market.
Section 1
AT A GLANCE
1. Established: 1898
2. Employs: 67,000
3. Turnover 2015: 18.13 Billion USD
Goodyear
Page 28
Goodyear Malaysia Sdn. Bdh.
Jalan 15/17Persiaran Selangor, Kawasan
Perindustrian, 40000 Shah Alam, Selangor
Darul Ehsan
Tel: +60 3-5519 2411
Azizul Fitri Shahrin
Project Manager
Mohd. Jazrin Shamsul Bahrin
Project Engineer
Chee Lip Choon
Sales Director
Estee Tay

31. Section 2
Other North American Tier 1 Suppliers
Page 29
The full version of the Malaysia AutoBook includes profiles of the following Companies.
You can order your subscription for the Malaysia AutoBook here.

32. Chapter 8
Associations
Photo: Malaysian Automotive Association

33. An agency under MITI, MAI is to serve as focal point and
coordination centre for the development of the local
automotive industry.
MAI was incorporated on 16 April 2010, to function as an
independent non-profit organization under the custodian of MITI and was officially
launched on 10 June 2010.
MAI assists members in all matters related to automotive industry, including formulating
of the national automotive policy, managing manpower development programme,
formulating and coordinating automotive related research and development. MAI is to
further enhance MITI’s support in developing the local industry.
Malaysia has embarked on its industrialisation programme some 30 years ago and
during that period the nation has successfully developed, or at the very least initiated
the foundations for development, a number of industrial sectors for the country’s
economic activities. Today, within the transport sector, namely; automobile, coaches
and buses, light transport
vehicles, trucks and containers,
railway coaches, to name a few
have been produced locally,
reflecting the success of this
sector.
Section 1
AT A GLANCE
1. Founded in 1978
2. Supporting its members and supporting
development of the Malaysian Automotive
Industry
MAI
Page 31
Malaysian Automotive Institute
Block 2280, Jalan Usahawan 2, Cyber 6
63000 Cyberjaya, Selangor
Tel: +603 8318 7742
Email: info@mai.org.my
Mohd Nur
Manager

34. Section 2
Other Automotive Associations
Page 32
The full version of the Malaysia AutoBook includes profiles of the following Assoications.
You can order your subscription for the Malaysia AutoBook here.

35. Chapter 9
World Class
Manufacturing
Equipment
Sponsored Feature

36. 34

37. Chapter 10
Events
Photo: Automechanika KL

38. As the automotive market in the ASEAN body
continues to grow, it is becoming increasingly
important for firms to connect with companies and
customers.
Automechanika Kuala Lumpur, the only Malaysian automotive trade show co-organised
with Malaysia Automotive Institute (MAI) and endorsed by Malaysia External Trade
Development Corporation (MATRADE), offering you a myraid of business opportunities!
Section 1
AT A GLANCE
1. Date: 23-25th March 2018
2. Venue: Kuala Lumpur Convention Centre
3. Matchmaking opportunities
AutoMechanika
Page 36
Organizers: Messe Frankfurt (HK) Ltd
35/F, China Resources Building, 26 Harbour
Road, Wanchai, Hong Kong
Tel: +85 2 2802 7728
Email: info@hongkong.messefrankfurt.com
Event Location
Kuala Lumpur Convention Centre, Stall 7, Jalan
Pinang, Kuala Lumpur City Centre, 50088

39. Product Groups
Parts & Components: Powertrain; chassis; bodywork; standard
parts; interior; alternative drive systems original equipment;
charging accessories; regenerated; reconditioned and restored
parts for passenger vehicles and utility vehicles
Electronics & Systems: Engine electronics; vehicle illumination; on-
board power supply system; Intelligent traffic systems (ITS) / vehicle
safety; comfort electronics
Accessories & Customising: Accessories for motor vehicles in
general; technical customising; visual customising; infotainment;
special vehicles; equipment and retrofittings; wheel rim; tyres; tyre
pressure management systems; car trailers and small utility vehicle
trailers; spare parts and accessory parts for trailers
Repair & Maintenance: Workshop equipment and tools; bodywork
repair; painting and corrosion protection; maintenance and repair of
vehicle superstructures; towing service; accident assistance; mobile
services; disposal and recycling; workshop and car dealer
equipment; oil and lubricants
Management & Digital Solutions: Workshop / car dealer / filling
station design and construction; finance; franchise concepts;
claims management and claims control; dealer management
systems; workshop management; vocational training and advanced
training; workshop and car dealer marketing; internet service
providers and vehicle marketplaces; promotion of trade and
industry; cluster initiatives; mobility concepts
Car Wash, Care & Reconditioning: Washing; vehicle care; vehicle
reconditioning; charging infrastructure and refuelling
Page 37

40. Section 2
Other Automotive Events
Page 38
The full version of the Malaysia AutoBook includes profiles of the following Events.
You can order your subscription for the Malaysia AutoBook here.

41. Chapter 11
Media
Photo: Automotive Fair Organizer

42. Malaysia Automotive Online Magazine available
online. It is published by the Malaysian External Trade
Development Corporation (MATRADE). The
publication covers Malaysian Automotive industries
Brands, Parts and Components and Accessories.
Volume 1: The Brands
Volume 2: Parts and Components
Volume 3: The Accessories
Click here to views the online magazine.
Section 1
AT A GLANCE
1. Since: N/A
2. Provides information to promote and
develop Malaysian Export industry
3. Provides information about Malaysian
Automotive Industry
Malaysia Automotive Online Magazine
Page 40
Menara MATRADE
Jalan Sultan Haji Ahmad Shah
50480 Kuala Lumpur
Tel: +603-6207 7077
Email: info@matrade.gov.my

43. Section 2
Other Automotive Media
Page 41
The full version of the Malaysia AutoBook includes profiles of the following Media.
You can order your subscription for the Malaysia AutoBook here.

44. Chapter 12
Supporting
Industry

45. Section 1
Human Resources
Page 43
Service Provider Expertise Contact Information
Careerbuilder Online Job Database http://www.careerbuilder.com
Indeed Online Job Database http://www.indeed.com/
Jobsdb Online Job Database https://my.jobsdb.com
Job Street Online Job Database http://www.jobstreet.com.my
Monster Online Job Database http://www.monster.com
Linkedin Online Networking Website http://www.linkedin.com
Xing Online Networking Website http://www.xing.com

46. Section 2
Logistics
Page 44
Service Provider Contact Information
CEVA Freight
Head Office Kuala Lumpur
Lot B-8A MAS Freight Forwarder Complex
Free Commercial Zone, Sepang, 43900
Tel: +60 (0)3 87753800
Email: antonio.fondevilla@cevalogistics.com
DACHSER Malaysia Sdn. Bhd.
Head Office Kuala Lumpur Office
Suite 801-3, Level 8, Tower, Wisma AmFirst,
Jalan SS716,Kelana Jaya 46301
Tel: +60 (0)3 7803 0102
Email: dachser.kualalumpur@dachser.com.my
Schenker Logistics (Malaysia) Sdn Bhd
Corporate Office Kuala Lumpur
Lot No 1 & 3 Persiaran Pasak Bumi, Bukit
Jelutong Industrial Park, Seksyen U8, 40150
Tel: +60(0)3 7949 7888
Email: info@dbschenker.com
C.H. Robinson
Global Fordwarding (2717)
6th F, Menara A&M Garden Business Center,
No 3 Jalan Istana, 41000 Klang
Tel: +60 (0)3 3373 8828
Email: KULSales@chrobinson.com
TASCO Berhard (Yusen Logistics) Malaysia
Head Office Juala Lumpur
Lot No.1A Persiaran Jubli Perak Jalan 22/1
Seksyen 22, 40300 Shah Alam
Tel: +60 (0)3 5101 8888
Email: kytan@tasco.com.my

47. Section 3
Automotive Intelligence
Page 45
Service Provider Expertise Contact Information
Frost & Sullivan Automotive Consulting & Intelligence
Frost & Sullivan Malaysia Sdn. Bhd.
Suite E-08-15 Plaza Mont Kiara
2, Jalan Kiara, Mont Kiara
50480 Kuala Lumpur, Malaysia
Tel: +60 (0) 3 6204 5800
IHS Global Audit and Assurance Service
Kelana Brem Towers
Jalan SS 7/15
Petaling Jaya, 47301, Malaysia
Regional Headquarters
78 Shenton Way, Unit # 12-01
Singapore
LMC
Global sales and production forecasts for light
vehicles and heavy trucks, as well as forecasts
of engine and transmission supply and
demand.
LMC International Ltd
B-03-19, Empire Soho
Empire Subang
Jalan SS16/1, SS16
47500 Subang Jaya
Selangor Darul Ehsan
Malaysia
Tel: +603 5611 9337
Email: info@lmc-kl.com

48. Acknowledgements
Photo: Tan Chong Motors, Nissan

49. about this book
xlvii
© 2017 Kaiser International Limited
Publisher: Uli Kaiser
uli@autobook.biz
Editorial Contact: Tilmann Kaiser
tilmann@autobook.biz
Thanks to everyone supporting this publication with resources, information, data,
feedback.
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Copyright of all car photographs are with the respective companies
Copyright of all product photographs are with the respective companies
Copyright of all web site photographs are with the respective companies
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