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MONETISING SOCIAL 
Leverage your Owned Media 
with Real-Time Social Content 
@Rich_Strom 
Director of Sports - EMEA
SPREDFAST 
SOCIAL MARKETING PLATFORM 
Discover and act on real-time trending content. 
Manage and control your social medi...
A FEW OF OUR PARTNERS 
4
5 
Millions of sports-related conversations, 
Across dozens of social networks, 
From multiple screens, 
At disparate time...
The numbers tell a story… 
Of all TV tweets are 
sports related, even 
though sports only 
accounts for 1.2% of 
all TV 
4...
7 
Social marketing strategies 
are the new imperative 
in sports marketing.
Where the World’s Leading Social Marketers Are 
Focused in 2014? 
69% 73% 76% 73% 
Grow 
Social 
Staffing 
Audience 
Invol...
37 
% 
SOCIAL AD SPEND 
GROWTH IN 2013 
$7 BILLION 
ESTIMATED BRAND SOCIAL AD SPEND IN 2O14 
$14 BILLION 
ESTIMATED GLOBAL...
10 
How do I control, facilitate 
and then monetize social 
conversation in real time?
SPREDFAST 
SOCIAL MARKETING PLATFORM 
Discover and act on real-time trending content. 
Manage and control your social medi...
REAL WORLD EXAMPLES
MASS RELEVANSPCREE /D UFASTSAT / US OPEN 
13
MASS RELEVANSPCREE /D UFASTSAT / US OPEN 
14
SPREDFAST / US OPEN 
15
SPREDFAST / US OPEN 
16
SPREDFAST / US OPEN
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / FIFA WORLD CUP
SPREDFAST / TOUR DE FRANCE
29 
In-­‐venue 
integraCon 
moCvates 
Ccket 
holders 
to 
share 
their 
experience. 
Live 
Q&A 
provided 
access 
to 
behi...
SPREDFAST / NEW YORK GIANTS 
30
MASSS PRREELDEVFANSTC NE E/ WUS YTOA R/K U GS IOANPETNS 
Title of Presentation 
‹#› 
3rd 
• The Giants went from 
20th to ...
SPREDFAST / MANCHESTER CITY FC
SPREDFAST / MANCHESTER CITY FC 
125% 
Increase in Twitter followers 
through #together 
Buzz 
10,000 #together tweets 
wer...
SPREDFAST / ITV
SPREDFAST / ITV
SPREDFAST / ESPN
MASS RELEVANCES P/ RUESDTAFA /S UTS / OESPPEN 
37 
Lower 
the 
barrier 
for 
fans 
to 
amplify 
content. 
Create 
new 
spo...
Title of Presentation 
‹#› 
38 
63% 
More social votes than 
the previous ESPN record 
Buzz 
Top-notch creative execution ...
MASS RESLPERVEADNFCAES /T U/ SVTIRAG / IUNS M OEPDEINA
SPREDFAST / GEORGIA TECH
SPREDFAST / SACRAMENTO KINGS
SPREDFAST / DAVIS CUP
THANK YOU 
Any Questions? 
Richard Strom / Director of Sports – EMEA / @rich_strom 
richard@spredfast.com / +44 785 599 32...
Spredfast talk at #DSManchester on "Monetising Social"
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Spredfast talk at #DSManchester on "Monetising Social"

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Spredfast's Rich Strom talked at Digital Sport Manchester about leveraging your owned media with real-time social content. Here are his slides

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Spredfast talk at #DSManchester on "Monetising Social"

  1. 1. MONETISING SOCIAL Leverage your Owned Media with Real-Time Social Content @Rich_Strom Director of Sports - EMEA
  2. 2. SPREDFAST SOCIAL MARKETING PLATFORM Discover and act on real-time trending content. Manage and control your social media accounts. Visualise engaging social experiences everywhere. Learn and report on historical social activity. 3
  3. 3. A FEW OF OUR PARTNERS 4
  4. 4. 5 Millions of sports-related conversations, Across dozens of social networks, From multiple screens, At disparate times.
  5. 5. The numbers tell a story… Of all TV tweets are sports related, even though sports only accounts for 1.2% of all TV 49% 35% [NEILSEN] Of Sports Fans Consume Sport via Social Media platform 35.6M Tweets about FIFA World Cup Brazil v Germany match. Most tweeted about event ever. 7 of top 10 [Twitter 2014] Check-In Venues were sports venues 6 [Facebook 2012] [Perform. Kantar & Sport Business] Sport Moments are Social Moments
  6. 6. 7 Social marketing strategies are the new imperative in sports marketing.
  7. 7. Where the World’s Leading Social Marketers Are Focused in 2014? 69% 73% 76% 73% Grow Social Staffing Audience Involvement Measure what Ma:ers Social on Owned
  8. 8. 37 % SOCIAL AD SPEND GROWTH IN 2013 $7 BILLION ESTIMATED BRAND SOCIAL AD SPEND IN 2O14 $14 BILLION ESTIMATED GLOBAL SOCIAL AD REVENUES IN 2014 2x TWICE THE REVENUE FROM 2013 Brand Spend
  9. 9. 10 How do I control, facilitate and then monetize social conversation in real time?
  10. 10. SPREDFAST SOCIAL MARKETING PLATFORM Discover and act on real-time trending content. Manage and control your social media accounts. Visualise engaging social experiences everywhere. Learn and report on historical social activity. 11
  11. 11. REAL WORLD EXAMPLES
  12. 12. MASS RELEVANSPCREE /D UFASTSAT / US OPEN 13
  13. 13. MASS RELEVANSPCREE /D UFASTSAT / US OPEN 14
  14. 14. SPREDFAST / US OPEN 15
  15. 15. SPREDFAST / US OPEN 16
  16. 16. SPREDFAST / US OPEN
  17. 17. SPREDFAST / FIFA WORLD CUP
  18. 18. SPREDFAST / FIFA WORLD CUP
  19. 19. SPREDFAST / FIFA WORLD CUP
  20. 20. SPREDFAST / FIFA WORLD CUP
  21. 21. SPREDFAST / FIFA WORLD CUP
  22. 22. SPREDFAST / FIFA WORLD CUP
  23. 23. SPREDFAST / FIFA WORLD CUP
  24. 24. SPREDFAST / FIFA WORLD CUP
  25. 25. SPREDFAST / FIFA WORLD CUP
  26. 26. SPREDFAST / FIFA WORLD CUP
  27. 27. SPREDFAST / TOUR DE FRANCE
  28. 28. 29 In-­‐venue integraCon moCvates Ccket holders to share their experience. Live Q&A provided access to behind the scenes content and encourages fans to amplify content. Fans at home conCnue to amplify content. SPREDFAST / NEW YORK GIANTS
  29. 29. SPREDFAST / NEW YORK GIANTS 30
  30. 30. MASSS PRREELDEVFANSTC NE E/ WUS YTOA R/K U GS IOANPETNS Title of Presentation ‹#› 3rd • The Giants went from 20th to the 3rd most Twitter followers in the NFL with 306,000 123% • Twitter following grew by 122.87% in the 2011 preseason Scale • One-Platform powered social on all their screens 31
  31. 31. SPREDFAST / MANCHESTER CITY FC
  32. 32. SPREDFAST / MANCHESTER CITY FC 125% Increase in Twitter followers through #together Buzz 10,000 #together tweets were sent on Derby Day 1,500 1,500 Tweets within a 6 hour period, reaching over 400,000 Twitter users.
  33. 33. SPREDFAST / ITV
  34. 34. SPREDFAST / ITV
  35. 35. SPREDFAST / ESPN
  36. 36. MASS RELEVANCES P/ RUESDTAFA /S UTS / OESPPEN 37 Lower the barrier for fans to amplify content. Create new sponsorship opportuniCes. Integrate social into broadcast. First-­‐in-­‐class creaCve execuCon
  37. 37. Title of Presentation ‹#› 38 63% More social votes than the previous ESPN record Buzz Top-notch creative execution that cuts through the social clutter 12 Different geographies had #WhoIsGoingToWin as a trending topic
  38. 38. MASS RESLPERVEADNFCAES /T U/ SVTIRAG / IUNS M OEPDEINA
  39. 39. SPREDFAST / GEORGIA TECH
  40. 40. SPREDFAST / SACRAMENTO KINGS
  41. 41. SPREDFAST / DAVIS CUP
  42. 42. THANK YOU Any Questions? Richard Strom / Director of Sports – EMEA / @rich_strom richard@spredfast.com / +44 785 599 3278

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