"The Digital Paralympics, from London to Sochi" The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect. The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.

1. The Digital Paralympics:
From London to Sochi
Hugo Sharman
@hugowls
deltatre.com
@deltatre

2. Where we are

3. What we do

4. A brief history of the Paralympics
1960 - 400 athletes from 21 Nations (Rome, Italy)
1976 - First Paralympic Winter Games (Ornskoldsvik, Sweden)
2012 - 4,200 Athletes from 164 countries across 20 sports (London,
G.B)
2014 - 700 Athletes from 45 countries across 5 sports (Sochi,
Russia)

5. U.K Paralympic coverage: TV vs
Digital
0
50
100
150
200
250
300
350
400
Beijing 2008 Vancouver 2010 London 2012 Sochi 2014
150
350
00
50
150
1
14
TV Digital
Hours

6. A Paralympic Timeline

7. Editorial Approach:
A day in the life of a fan
6am 8am 10am 12p 2pm 4pm 6pm 8pm 10pm 12am
TV
Desktop
Tablet
Phone

8. From London to
Sochi

9. Sochi 2014 - Challenges
Managing audience expectation after
2012
Much lower audience interest
Time difference
Budget

10. Innovation
Live results
Video delivery
Explain the sports - #C4Curling
Integrated editorial team

11. Live Results

12. Live & Catch Up Video

13. Explain the sports - #C4Curling

14. Resourcing

15. Resourcing

16. Resourcing

17. Resourcing

18. Resourcing

19. Resourcing

20. Next Stop Rio

21. Thank
!
www.deltatre.com
@deltatre