Mobile recruiting Matt Alder
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Presented by Matt Alder at the UK Recruiter Recruitment Industry Conference in November 2012
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Mobile recruiting Matt Alder
- 1. + Mobile Matt Alder ©MetaShift 2012
- 2. + Introductions www.metashift.co.uk www.Link2Matt.com
- 3. + What we’re going to cover The Mobile Landscape Adaptation and Revolution Practicalities Case Study © MetaShift 2011
- 4. + The Mobile Landscape © MetaShift 2012 © MetaShift 2011
- 5. + © MetaShift 2012
- 6. + © MetaShift 2012
- 7. + © MetaShift 2012
- 8. + All I want for Christmas is a…. ……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire
- 9. + The Rise of “Dual Screening” © MetaShift 2012
- 10. + Mobile isn’t Mobile © MetaShift 2012
- 11. + Social is Mobile Facebook – 425 million mobile users Twitter – 77 million mobile users © MetaShift 2012
- 12. + What about Recruitment? © MetaShift 2012
- 13. + Mobile Survey Stats Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics) 72% interested in receiving career information via their phone 63% have already search for a job on their mobile 48% had already applied for a job on their mobile 79% of those who hadn’t applied for a job would in the future 84% Thought companies should have separate mobile recruitment sites © MetaShift 2012
- 14. + Job Boards are Mobile 16% of traffic is mobile 15% of traffic is mobile © MetaShift 2012
- 15. + Your Audience is Already There © MetaShift 2012
- 16. + Adaptation and Revolution © MetaShift 2012 © MetaShift 2011
- 17. + mSite or App? © MetaShift 2012
- 18. + Optimising – The Technology © MetaShift 2012
- 19. + Optimising The Medium © MetaShift 2012
- 20. + Optimising – The Platform © MetaShift 2012
- 21. + Optimising – The Platform © MetaShift 2012
- 22. + Application Processes LinkedIn / Online Profile Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board) ATS Integration © MetaShift 2012
- 23. + Mobile First Application Processes © MetaShift 2012
- 24. + Responsive or Not Responsive? © MetaShift 2012
- 25. + Practicalities © MetaShift 2012
- 26. + Call to Action & Conversion! © MetaShift 2012
- 27. + Top Tip = Don’t do this © MetaShift 2012
- 28. + Video © MetaShift 2012
- 29. + Checklist
- 30. + A Quick Case Study © MetaShift 2012
- 31. + AT&T
- 32. + AT&T
- 33. + AT&T
- 34. + Further Resources Mobile Recruiting Report 2012 MetaShift Mobile Readiness Audit © MetaShift 2012
- 35. Digital Mobile Social Recruitment Strategy matt@metashift.co.uk