Topic: How Behavioural economics can turbocharge your fundraising results * What fundraisers and marketers can learn from leading behavioural economists (e.g. Daniel Kahneman, Robert Cialdini) * How insight from behavioural economics can be applied to fundraising to increase conversion and average donation levels * Examples of how charities have used principles such as social proof, reciprocity, and framing successfully in their appeals * Practical tips for applying behavioural economics in your work - achieve quick wins today!