This document discusses Sitecore, an enterprise content management system. It summarizes what Sitecore is, why companies buy Sitecore, and how Sitecore helps with personalization, rules engines, engagement plans, and the experience database. It also discusses popular Sitecore modules like Web Forms for Marketers and Email Experience Manager. The document promotes Sitecore as an interesting career choice for both marketers and software developers due to its scalability, extensibility, and supportive community.

1. What is Sitecore and why it is
worth to develop your career
with it?
KARIERA IT | BIAŁYSTOK

2. Hello!
- Software Developer since 2007
- Sitecore Developer since 2013
- Sitecore Community Poland
- Software Engineer at Softserve
- 1 of 4 Sitecore MVP’s in Poland

3. Presentation will be interesting for
- Marketers
- Software Developers C#/.Net

4. For the beginning
In Białystok we have at least four companies delivering Sitecore solutions.
We have here also the biggest community of Sitecore developers in
Poland.

5. What is Sitecore?

6. Enterprise Content Management System
Wikipedia says:
Enterprise Content Management (ECM) is the strategies, methods, and
tools used to capture, manage, store, preserve, and deliver content and
documents related to organizational processes. ECM covers the
management of information within the entire scope of an enterprise
whether that information is in the form of a paper document, an
electronic file, a database print stream, or even an email.

7. Why companies buy Sitecore?
- One tool with many features inside (single tech stack)
- Omnichannel (including IoT)
- Experience automation (can be powered with AI)
- Digital maturity

8. Sitecore Omnichannel

9. Sitecore Digital Maturity

10. Sitecore it is not just a software
- Engage more and widen the range
- Use all available channels
- Know better your clients and give them what they want

11. How Sitecore helps us ?

12. Personalization
Align your message to the concrete client or segment in all available
channels.
We can differentiate content depends on:
- age and sex
- history of purchase
- localization
And more:
- weather
- whatever we want

13. Rules Engine

14. Engagement Plans
Mechanism of Engagement Plans lets us to trigger actions in reaction to
events (clients actions). For instance:
- we can send email after we will notice that client dropped the basket
- we can send welcome email after cliet’s registration
- any other action

15. Engagement Plan Example

16. Sitecore Experience Database (xDB)
It is database which stores, aggregates and provides all available
information about our clients

17. The most popular Sitecore
modules

18. Web Forms For Marketers (WFFM)
Mechanism which lets for marketers to create forms when and how they
want.
They can define:
- Fields
- Views
- Actions triggered after form submission

19. Email Experience Manager (EXM)
Mechanism for mass mailing.
We can define:
- Contacts lists
- Various types of messages
- Messages can be personalized
- Engagement plans

20. Inspiration between
marketing and technology

21. Robbie the Sitecore robot

22. Why Sitecore is also cool
choice for
Software Developers?

23. Scalability

24. More scalability
- Almost unlimited configuration
options
- Software aligns to our needs
- Fun during CI configuration

25. Extensibility
- Pipelines & Events
- Advanced provided by Sitecore Modules like Sitecore Commerce
- Great number of various extensions and modules provided by Community
- Sitecore Rocks

26. Sitecore Community!
- Sitecore Community Poland
- Slack
- Sitecore Community Forum
- Sitecore Stack Exchange

27. What makes that job of
Sitecore Developer is more
interesting than job of
standard .Net Developer?

28. Who are you? You are the winner!

29. Travels

30. It is easy to find interesting work

31. Money

32. Q & A

33. lskow@softserveinc.com
sitecore.skowronski.it
Twitter/LinkedIn