Passionate about Product Development

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These are some slides at BV Capital portfolio day about product development for end consumer web sites. Of course the message is in the audio track which I could not upload. Next time I hold a similar presentation I will get it on video.

Business

Passionate about Product
Development

Stephan Uhrenbacher, Founder Qype.com
uhrenbacher@gmail.com

Passionate about Product

Google. Facebook. Amazon. Flickr. BMW. Ryanair. Zappos.

The Product is the Marketing

And then comes the Marketing...

Would I use it?

* if you are not part of the target group,
then get someone who is

Do one thing better than
everybody else

* this better be something relevant for the user

Build It Because Customers
Will Love It

Not to please Investors

How do we Use the Web?
2005 2010 2015

iPad Effect
Desk Mobile Couch

Product Design Criteria

* I took this from Fred Wilson, Union Square
there is nothing to add.

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

DevGAMM Conference

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Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Passionate about Product Development

1. Passionate about Product Development Stephan Uhrenbacher, Founder Qype.com uhrenbacher@gmail.com

2. Passionate about Product Google. Facebook. Amazon. Flickr. BMW. Ryanair. Zappos.

3. The Product is the Marketing And then comes the Marketing...

4. Would I use it? * if you are not part of the target group, then get someone who is

5. Do one thing better than everybody else * this better be something relevant for the user

6. Build It Because Customers Will Love It Not to please Investors

7. Hire the Best People You Can Afford

8. Users Help to Improve but don‘t Invent.

9. Be as Perfect as You Can

10. Test

11. Iterate. Again.

12. Build for User Situations

13. How do we Use the Web? 2005 2010 2015 iPad Effect Desk Mobile Couch

14. Product Design Criteria * I took this from Fred Wilson, Union Square there is nothing to add.

15. Speed

16. Instant Utility

17. Personality

18. Less is more

19. Programmable APIs

20. Personal

21. Restful Everything has it‘s own URL

22. Discoverable

23. Clean

24. Playful