1. Welcome
Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine
Design Design Content Content Code

2. 01:
What is
Improvise?

3. 01: What is Improvise?
Improvise is a fictional
record label with an
innovative approach to
promotion.

4. 02:
How Does
Improvise
Work?

5. 02: How Does Improvise Work?
1 The improvise website lets users discover new artists, watch short
sections of music videos and vote for their favourites.
2 The most popular video will be funded in full, giving the band a
launch base and an existing following.
3 Improvise gains credibility as a destination to discover new artists
and a share of the revenue.

6. 02: How Does Improvise Work?
1 Discover
2 Vote
3 Buy (rinse and repeat)

7. 03:
Who is
Improvise for?

8. 03: Who is Improvise for?
Young People: Music Consumers: No Gender Bias:
18-35 Interested in new music A mix of artists
Disposable Income: Mobile Users: Trendsetters:
Many opportunities buy Both a desktop and mobile Integration with social
content version available networking tools

9. Project Statement:
“
Improvise is a media
discovery tool for young,
socially connected music
”
consumers.

10. 04:
The Improvise
Brand

11. 04: The Improvise Brand
Typeface Brandmark
Helvetica Neue
AaBbCc123
AaBbCc123
AaBbCc123
Colour Scheme

12. 05:
Improvise
Design

13. 05: Improvise Design
Demo

14. 06:
Improvise
Features

15. 06: Improvise Features
Demo

16. 07:
Improvise
Mobile

17. 07: Improvise Mobile

18. ?
Thank you =D
Any questions?