Unlocking Kickstarter's Secrets to Success

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Sample slides for Kickstarter presentation

Technologie Business

Unlocking Kickstarter's Secrets to Success

Who Am I?


Mario Lurig
− Author
− Web
Developer
− Chocolatier

Tip: Make it personal

Tip: Creating Rewards

Reward Tricks:

$25 rewards most popular

Use Limited 'discount' rewards

Bonuses applied at funding levels

Add very high reward as price anchor

Experiences and once-in-a-lifetime offers

Marketing

Success! Now what?

Glass houses, transparency, and other bad
analogies for being honest with your backers

Leverage your backers to market you to others
with an incentive.

Turn FANS into FANATICS!

Failure (backing goal not reached)

Hint: This isn't a bad thing

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Unlocking Kickstarter's Secrets to Success

1. Unlocking Kickstarter's Secrets to Success

2. Who Am I?  Mario Lurig − Author − Web Developer − Chocolatier

3.

4.

5.

6. Tip: Make it personal

7. Tip: Creating Rewards

8. Reward Tricks:  $25 rewards most popular  Use Limited 'discount' rewards  Bonuses applied at funding levels  Add very high reward as price anchor  Experiences and once-in-a-lifetime offers

10. Success! Now what?

11. Glass houses, transparency, and other bad analogies for being honest with your backers

12. Leverage your backers to market you to others with an incentive. Turn FANS into FANATICS!

13. Failure (backing goal not reached) Hint: This isn't a bad thing