Gene Becker's talk on Ubiquitous Media at ARE2010, the first Augmented Reality Event on June 3, 2010.

1. Beyond Augmented Reality:
Ubiquitous Media Experiences
Gene Becker
twitter @genebecker
gene@lightninglaboratories.com

2. a view from 10 years ago Cooltown: web-based mobility & ubiquitous computing
1. Rampant diversity of mobile and embedded information products, wireless and wired communication
networks, and rich media content will be the norm, fueling an explosion of novel and sophisticated services to feed
user and business demand for everything Net.
2. The future network environment is the web. In contrast to tightly held proprietary
platforms, the web is an open, extensible, heterogeneous, standards-based network infrastructure for delivery of
services. More importantly, web protocols and conventions are already understood by almost every network,
computer and software developer on the planet. These key characteristics of openness and widespread acceptance
will continue to be the basis for a thriving global marketplace of ideas, products and services.
3. Everything has a web presence. People, places, and things in the physical world will have
increasingly complex online representations, allowing them to participate in web services. They will become first-
class citizens of the web. This will enable services to become more personalized, more spontaneous, and more
responsive to the wide variety of contexts in which people live their lives.
4. Bridging the physical and online worlds will bring the benefits of web services to the
bricks-and-mortar world where people still live most of their lives. In turn, online environments will be enriched by
access to physical places and devices, and to people that don't sit quietly at their desks.
5. Connected ecosystems of service providers will link together in creative and
productive ways; a new paradigm will emerge as diverse services are woven effortlessly together.

3. the world is our platform (and AR is just one aspect)
Cloud services
Robotics Augmented reality
Mobile
MMO platforms
Wireless
Social media
Displays
2000 - 2020 Digital media
Imaging
Gesture
Storage
Tagging
Sensing
Power 3D printing
Nano Bio

4. If the world is
our platform,
what is our
medium?

5. hypothesis:
“ubiquitous media”
(ubimedia)

6. What is the shape of ubiquitous media?
Mobile
Connected
Embedded
Embodied
Social
Multisensory
Contextual
Physical
Experiential

7. magic lenses
[video]
Layar demo video: http://www.youtube.com/watch?v=b64_16K2e08

8. invisible stories
[video]
Metaio demo video: http://www.youtube.com/watch?v=HFyqRiA33ik

9. querying the natural world concept design by mac funamizu
source: http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/

10. transmedia universes
television
video
card
games
games
books
social
crafts
movie posters
toys
websites
clothes stickers

11. embodied interaction
media + user interaction
embedded system
wireless PAN
participatory media
game mechanics
media services
transmedia marketing
sensor
locative media
personal data services
physical integration
embodied interaction extension to new platforms

12. tangible media
Siftables, Sixth Sense (MIT Media Lab)

13. mixed media
“A Tribute to Leah Buechley”
Embroidery and Lilypad Arduino
by Becky Stern
http://www.flickr.com/photos/bekathwia/sets/72157604624771620/

14. things that about…?
but what tell stories

15. cyborg senses
image credits: flickr/yog, Quinn Norton

16. urban storyscapes top down approach
Amsterdam Smart City
New Songdo City
Shenyang

17. urban storyscapes bottom up approach
iSee Manhattan
http://www.appliedautonomy.com/isee.html
Oakland Crimespotting
http://oakland.crimespotting.org
Amsterdam REALTIME Pigeon Blog Common Sense
http://realtime.waag.org/ http://www.pigeonblog.mapyourcity.net/ http://www.communitysensing.org/

18. the street (view) as performance platform
Street With A View http://www.streetwithaview.com/

19. something to watch for

20. Great experiences
are the killer app
for the real world

21. what makes a compelling experience?
Physical / Mental Self-Expression
Challenge & Creativity
see also: Flow and the psychology of
optimal experience (Csikszentmihalyi)
Challenge/
Expression
Dimensions
of
Compelling
Experience
Drama/
Physical Stimulation Social Competing
(sights, sounds, touch…) Sensation with others
Mental / Emotional Bonding, Sharing &
Stimulation, Imagination Cooperation
ref: Hull, Reid “Experience Design for Pervasive Computing”

22. want more?
Exploring playful experience design
with AR, sensors, physical computing,
social mediascapes & transmedia
storymaking.
Follow @ubistudio for updates
In theaters this summer!

23. AR history: sub
Questions?
Gene Becker
tw: @genebecker
web: www.lightninglaboratories.com
mail: gene@lightninglaboratories.com
Lightning Laboratories provides Research and
Consulting in augmented reality, ubiquitous
computing, social media and the Internet of
Things