Exploring the Future Potential of AI-Enabled Smartphone Processors
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Share, Like, Recommend
1. Share, Like, Recommend
Decoding the Social Media News Consumer
Alfred Hermida
Journalism Interactive
University of Maryland, 28 â 29 October, 2011
2. Social networking map 2010
http://www.flowtown.com/blog/the-2010-social-networking-map
3. The networked audience
Marwick and boyd (2011)
Photo: Luc Legay http://www.flickr.com/photos/luc/
4. Sharing the news
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6. Percentage of social media users
Twitter updates: news 10
organization/journalist
Twitter updates: friends and family 18
Social networks: News 20
organization/journalist
Social networks: Friends and family 43
0 10 20 30 40 50
Social networks as news sources
(Internet users who visit social networking sites at least monthly; N = 1059)
7. Percentage of social media users
Exposed to more news and information 59
Find first-hand information about 63
important events
Keep up with news and views 71
Find out about social or community 76
events
0 20 40 60 80
The appeal of social news
(Internet users who visit social networking sites at least monthly; N = 1059)
8. Individual blogger
News / commentary website
International news website
News aggregator
Radio new website
TV news website
Newspaper website
0 20 40 60 80
Online news consumers High social media users
Medium social media users
News sources on a typical day
9. Attitudes to journalism
Use of social media in news reports Use of Twitter by journalists
32 36 26 39
32 34
Yes No Unsure Yes No Unsure
10. The social news consumer
âą Importance of social
recommendation
âą Social media use
begets comfort with
social media
âą Friends as news editors
âą Editorial disaggregation
Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
11. The social news consumer
âą Mix of traditional and
social sources
âą Open to non-
traditional news
sources
âą Canadians value
diversity in news
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