1. Youth subculture
A youth subculture is a youth-based subculture with distinct
styles, behaviours, and interests. Youth subcultures offer
participants an identity outside of that ascribed by social
institutions such as family, work, home and school.
Eg punk emo gangster yobs chavs mass media can create this
youth culture that many youth relate to.
All these are youth cultures
that are prevalent today.

2. Styling of the artists
The styling of my artist is
the mixture with the new
culture for boys to wear
almost feminine clothes
mainly the popularity with
skinny jeans. A style
adopted by the likes of
new boyz and lil Wayne.
So I want my artist to go
along those lines of
fashion.

3. Uk hip hop/grime/dance artists
Marvel debut single we know. They are
an upcoming new uk talent they are part
of a new wave of interest in uk artists
that was started by Tinchy stryder and
chipmunk two years ago.

4. Uk hip hop/grime/dance artists
These are the new artist
emerging out of the uk hip
hop scene big artists such
as tinie tempah
Who's style is a lot less
gangster than his
contemporaries.

5. Social Networking Sites
Social networking have become more relevant in recent times in
relation to how young up and coming artists get publicity and
promote them selves. Most artist utilise social networking sites
like my space and twitter if they have an single coming up or
album to connect with their most loyal die hard fans.
But also what they say in their tweets etc… would most likely end
up in a newspaper so therefore gain even more publicity.

6. Social Networking Sites
Social networking have become more relevant in recent times in
relation to how young up and coming artists get publicity and
promote them selves. Most artist utilise social networking sites
like my space and twitter if they have an single coming up or
album to connect with their most loyal die hard fans.
But also what they say in their tweets etc… would most likely end
up in a newspaper so therefore gain even more publicity.