The Uncanny Valley of Interaction Design

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Talk given at CyborgCamp 2010 (minus the interactive and video elements). How the uncanny valley, a principle from robotics, governs our responsiveness to most tools, technology and media.

Technologie Business

THE UNCANNY VALLEY OF
INTERACTION DESIGN

2004

$631 MILLION

$367 MILLION

$302 MILLION

2007

$621 MILLION

$287 MILLION

$196 MILLION

2009
$731 MILLION

$383 MILLION

$318 MILLION

THE POWER TO DIRECT OR DETERMINE

CONTROL EASE

THE FREEDOM FROM DIFFICULTY, HARDSHIP OR EFFORT.

I HEAR THAT YOU AND
YOUR BAND HAVE SOLD
YOUR GUITARS AND
BOUGHT TURNTABLES.
I HEAR THAT YOU AND
YOUR BAND HAVE SOLD
YOUR TURNTABLES AND
BOUGHT GUITARS.

LCD SOUNDSYSTEM

YOU KNOW THE GUYS WITH THE
DIGI CAMERAS,
PUSH TO THE FRONT AND THEN
THEY JUST STAND THERE

LE TIGRE

YOU KNOW I HATE TO ASK
BUT ARE ‘FRIENDS’ ELECTRIC?
ONLY MINE’S BROKE DOWN
AND NOW I’VE NO-ONE TO LOVE

GARY NUMAN

BUT
Obsolete
lifeform
detected.

THEY’RE
Destroy!

ALSO
SCARY

STICKA.US/UNCANNY
TYLERSTICKA.COM
@TYLERSTICKA
CREATIVE COMMONS PHOTOS RESOURCES
flickr.com/photos/themacinator/3381381306/ en.wikipedia.org
flickr.com/photos/nrk-p3/4886912754/ themoviedb.org
flickr.com/photos/veisto/327954861/ glyphish.com
flickr.com/photos/bertogg/4662673313/ youtube.com

Stills or excerpts from film, television, comics, music or literature in this
presentation are © their respective owners. Their usage here is intended
only for critique, comment or research.

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The Uncanny Valley of Interaction Design

1. THE UNCANNY VALLEY OF INTERACTION DESIGN

2. REPILEE Q2 DER 01

5. TOY STORY (1995)

6. A CHRISTMAS CAROL (2009)

7. REALISTIC ABSTRACT

8. REALISTIC ABSTRACT

9. REALISTIC ABSTRACT

10. REALISTIC ABSTRACT

11. 2004 $631 MILLION $367 MILLION $302 MILLION

12. 2007 $621 MILLION $287 MILLION $196 MILLION

13. 2009 $731 MILLION $383 MILLION $318 MILLION

14. UP (2009)

15. BEOWULF (2007)

16. UNDERSTANDING COMICS (1993)

17. TOOLS INGENUITY INADEQUACY

18. THE POWER TO DIRECT OR DETERMINE CONTROL EASE THE FREEDOM FROM DIFFICULTY, HARDSHIP OR EFFORT.

19. EASE

20.

21. MAD (1952)

22.

23. WALL-E (2008)

24. IDIOCRACY (2006)

25.

26. Ha hA! is that The OLD iPhone?

27. Obsolete lifeform detected. Destroy!

28. THE MATRIX (1999)

29. TRON (1982)

30. TERMINATOR 2: JUDGEMENT DAY (1991)

31. WARGAMES (1983)

32. BLADE RUNNER (1982)

33. STAR WARS (1977)

34. ASTRO BOY (1952)

35.

36. CONTROL EASE

37. EASE

38. CONTROL

39. CONTROL EASE

40. CONTROL EASE

41. 0.93% 91.32% 5.06%

42. CONTROL EASE

43. CONTROL EASE

44. CONTROL EASE

45. I HEAR THAT YOU AND YOUR BAND HAVE SOLD YOUR GUITARS AND BOUGHT TURNTABLES. I HEAR THAT YOU AND YOUR BAND HAVE SOLD YOUR TURNTABLES AND BOUGHT GUITARS. LCD SOUNDSYSTEM

46. YOU KNOW THE GUYS WITH THE DIGI CAMERAS, PUSH TO THE FRONT AND THEN THEY JUST STAND THERE LE TIGRE

47. YOU KNOW I HATE TO ASK BUT ARE ‘FRIENDS’ ELECTRIC? ONLY MINE’S BROKE DOWN AND NOW I’VE NO-ONE TO LOVE GARY NUMAN

48. HUMANS MAKE TOOLS

49. TOOLS ARE GOOD

50. BUT Obsolete lifeform detected. THEY’RE Destroy! ALSO SCARY

51. BALANCE IS KEY

52. BALANCE IS RELATIVE

53. LOVE THE UNCANNY VALLEY

54. MAKE STUFF THAT RESONATES

55. SO THAT HUMANS AND MACHINES

56. CAN LIVE HAPPILY EVER AFTER

57. STICKA.US/UNCANNY TYLERSTICKA.COM @TYLERSTICKA CREATIVE COMMONS PHOTOS RESOURCES flickr.com/photos/themacinator/3381381306/ en.wikipedia.org flickr.com/photos/nrk-p3/4886912754/ themoviedb.org flickr.com/photos/veisto/327954861/ glyphish.com flickr.com/photos/bertogg/4662673313/ youtube.com Stills or excerpts from film, television, comics, music or literature in this presentation are © their respective owners. Their usage here is intended only for critique, comment or research.

The Uncanny Valley of Interaction Design

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