Denver Broncos

1. By: Tyler Frattura

2. Goals
 Educate the Denver Broncos’ Market
 Increase sales of Broncos event tickets,
merchandise, and products
 Keep fans satisfied and involved
 Increase Denver Broncos online presence
 Increase Community Relations

3. Target Audience
 Local
 NFL Fans
 Sports Fans
 Businesses
 Charities
 Non-profits
 Schools
 Hospitals

4. Big Picture
 Provide a championship quality team
 Sell-out every home game
 Create call-to-action
 Show our team being active in the community

5. Social Media Upgrade
@DenverBroncos

6. New Social Media Networks

7. Digital Marketing
 Search Engine Optimization (SEO)
 Direct traffic to Broncos sites
 Google Analytics
 Monitor page views and location of fan
 Determine which site is most efficient
 Helps strategize moving forward

8. Google Adwords
 Denver
 Broncos
 NFL
 Peyton Manning
 Denver Broncos Tickets
 Denver Broncos News
 Denver Broncos Merchandise

9. Key Performance Evaluators
 Home Game Attendance
 Merchandise Sales
 Number of followers on social media sites
 Social Media Engagement

10. Budget
$300,000
 Upgrade Social Media Sites
 Paid advertisements online
 Contests