Media Studies - A2

1. ANALYSIS OF A FILM POSTER
LOVE HAPPENS

3. - The main colours within the film poster are bright such as light green and
white which connote happiness and life demonstrating a positive image.
- The messages within the poster are primarily visual from the image of the
couple smiling at one another at a close range. It is followed by the verbal
tag line "sometimes when you least expect it..." Suggesting they find love in
each other in a least expected way.
- I believe the intended audience from this film poster is for around
12+/15+ due to the poster looking mature with the older generation falling
in love. It may be hard for a younger audience to fully understand.
- The tagline is a great persuasive technique for this poster as it draws the
public into viewing the film to possibly find out how they met each other
etc.
- Genre conventions that are referred to are romance, possibly related to
comedy or drama. The lighting and the positive image further gives
emphasis on this.
- Jennifer Aniston is used as a unique selling point on this film poster as she
is internationally loved as an actress and for her glamourous looks, even as
she is aging. It draws a lot of her fans to watch the film.
- Expert critics are quoted to portray the film in a greater fashion.
- Gratifications that are promised by the poster is that there will be
happiness for the couple and it won't all be 'doom and gloom' for the
audience.
- Attention is gained from the large image of the smitten couple.

4. I believe it is an effective poster as it is simple and not over edited yet it
outlines what the key narrative is going to be based upon and indicates a
sense of happiness throughout the majority of the film. It also includes
Jennifer Aniston which creates a greater impact whilst the poster is viewed
as she is relatively popular in the film sector.
It communicates effectively with the audience as it signifies what the main
narrative is going to be centred around.