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Facebook 101
Privacy protection
through user education
In two parts
•Understanding Privacy

•Enhancing Productivity
“I’m here to build something for the long term. Anything else is a distraction.”
                              Mark Zuckerberg




                           Why Facebook 101?
Phillip Jeffrey

• UBC Graduate Student
  (Media and Graphics
  Interdisciplinary Centre)

• Facebook Member since 2005

• Social Media | Student-focused

• Publications, Press, Presentations
“What [Facebook] needed to do was
construct as accurate a model as possible
of the way the social graph looks in the real   Building on Real World
world” ~ Mark Zuckerberg
                                                          Relationships
By the Numbers

• Number 1 Site for Photos

• 62+ Million Active Users

• 7 Million are Canadians

• 250 000 New Registrations/
  Day
Photo by Flickr user mondoagogo
    http://tinyurl.com/2ogkaj




                                            Expectations and Reality based
                                  Privacy   on Experience
Privacy   Sharing Personal Profiles
Privacy   “Friends”, Acquaintances and
          Friendship
Privacy   “Friends”, Acquaintances and
          Friendship
Privacy   “Friends”, Acquaintances and
          Friendship
Photo by Flickr User Lex in the City
                         (http://tinyurl.com/27yc5x)




          Context Management & Defaults

Privacy
Privacy   Search
Privacy   Blocking and Limited Profiles
Sharing through Networks
Privacy
Flickr photo by user dhammza
                             http://tinyurl.com/2qgo2l




Privacy   Tracking footprints
“Jim Combs, a Harper College student who is transferring to NIU this fall, created the Facebook group [Pray for
Northern Illinois University Students and Families] at 4:30 p.m., an hour and a half after the shootings began.”
Chicago Tribute. http://tinyurl.com/2ualq2




                                                 Privacy                      News Source for Media since
                                                                              Sept 2006
Privacy   Terms of Service
Photo by Flickr user bingbing http://tinyurl.com/2thhwq



                                                          Privacy   Temporary Deactivation vs.
                                                                    Permanent Deletion
Photo courtesy of flickr user Bob.Formal
         http://tinyurl.com/3xhan6




Privacy            Managing Relationships
Privacy   Newsfeed Stories (Sharing your
          bizness through minifeed)
Privacy   Events
Privacy   Groups
Privacy   Sharing Photos through tagging
Privacy   Sharing Notes through Tagging
Photo courtesy of Flickr User Mrs Magic
                            http://tinyurl.com/2o8eay



               Getting things done through
Productivity   moderation not addiction
Facebook firefox toolbar for
Productivity   developers
Productivity   iPhoto Exporter
Productivity   Filtering News Feed Stories
Productivity   Facebook Mobile
Productivity   Friend Requests
Flickr photo by user assbach http://tinyurl.com/2uffo5




                       Help            FAQ, Suggestions, and Safety
Facebook Note by Olga Skutina



                    Phillip Jeffrey
                    fadetoplay.com
Thanks for coming   twitter.com/tyfn
                    slideshare.net/tyfn

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Facebook 101:Privacy Protection through User Education

  • 2. In two parts •Understanding Privacy •Enhancing Productivity
  • 3. “I’m here to build something for the long term. Anything else is a distraction.” Mark Zuckerberg Why Facebook 101?
  • 4. Phillip Jeffrey • UBC Graduate Student (Media and Graphics Interdisciplinary Centre) • Facebook Member since 2005 • Social Media | Student-focused • Publications, Press, Presentations
  • 5. “What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real Building on Real World world” ~ Mark Zuckerberg Relationships
  • 6. By the Numbers • Number 1 Site for Photos • 62+ Million Active Users • 7 Million are Canadians • 250 000 New Registrations/ Day
  • 7. Photo by Flickr user mondoagogo http://tinyurl.com/2ogkaj Expectations and Reality based Privacy on Experience
  • 8. Privacy Sharing Personal Profiles
  • 9. Privacy “Friends”, Acquaintances and Friendship
  • 10. Privacy “Friends”, Acquaintances and Friendship
  • 11. Privacy “Friends”, Acquaintances and Friendship
  • 12. Photo by Flickr User Lex in the City (http://tinyurl.com/27yc5x) Context Management & Defaults Privacy
  • 13. Privacy Search
  • 14. Privacy Blocking and Limited Profiles
  • 16. Flickr photo by user dhammza http://tinyurl.com/2qgo2l Privacy Tracking footprints
  • 17. “Jim Combs, a Harper College student who is transferring to NIU this fall, created the Facebook group [Pray for Northern Illinois University Students and Families] at 4:30 p.m., an hour and a half after the shootings began.” Chicago Tribute. http://tinyurl.com/2ualq2 Privacy News Source for Media since Sept 2006
  • 18. Privacy Terms of Service
  • 19. Photo by Flickr user bingbing http://tinyurl.com/2thhwq Privacy Temporary Deactivation vs. Permanent Deletion
  • 20. Photo courtesy of flickr user Bob.Formal http://tinyurl.com/3xhan6 Privacy Managing Relationships
  • 21. Privacy Newsfeed Stories (Sharing your bizness through minifeed)
  • 22. Privacy Events
  • 23. Privacy Groups
  • 24. Privacy Sharing Photos through tagging
  • 25. Privacy Sharing Notes through Tagging
  • 26. Photo courtesy of Flickr User Mrs Magic http://tinyurl.com/2o8eay Getting things done through Productivity moderation not addiction
  • 27. Facebook firefox toolbar for Productivity developers
  • 28. Productivity iPhoto Exporter
  • 29. Productivity Filtering News Feed Stories
  • 30. Productivity Facebook Mobile
  • 31. Productivity Friend Requests
  • 32. Flickr photo by user assbach http://tinyurl.com/2uffo5 Help FAQ, Suggestions, and Safety
  • 33. Facebook Note by Olga Skutina Phillip Jeffrey fadetoplay.com Thanks for coming twitter.com/tyfn slideshare.net/tyfn