Metric Maze

2. Tools – Social mention
Social mention
Social mention takes different social media
platforms and takes all of the data from specific
sites like Twitter or Youtube and takes the
mentions, retweets, shares, thumbs ups and puts
them into graphs and allows you to get exact stats
on your social media platforms.

3. Tools - Twitter archivist
Twitter archivist
Twitter archivist takes all your data from twitter
and organizes it into different graphs that lets you
see direct stats.

4. IMCSLC Twitter -
Sentiment
• The sentiment generated from the
#imcslc has generally been read
well with mostly positive and
neutral feedback and no negative
feedback.

5. IMCSLC Twitter - Influence
With social mention we are able to
display the top users of the #imcslc
and how many times they used the
hash tag and who they influence

6. IMCSLC Twitter - Volume
The imc hash-tag brings in
1mention per hour bringing that
out to 24 mentions in a day.
52 unique authors that also
produce content for the twitter
feed.

7. IMCSLC Twitter - Content
The imcslc hast-tag brings a
lot of case study related
content as well as social
media related articles.

8. IMCSLC Twitter -
Benchmark
Other programs with advertising programs did
not establish themselves as a stand alone brand
on Twitter with a hash-tag like IMCSLC that gives
them an advantage.

9. IMCSLC Youtube -
Sentiment
Generally positive to negative
feedback.
Mostly neutral feedback because
in a lot of cases it’s hard to
decipher negative to positive text.

10. IMCSLC Youtube -
Influencer
The stats show who the top
influencers of the IMC Youtube
channel are.

11. IMCSLC Youtube - Volume
The stats show on average when a
video mentioned or tagged.
The contributors are shown as
well.

12. IMCSLC Youtube - Content
The IMCSLC content
contains mostly first
year student intro
videos.

13. IMCSLC Youtube -
Benchmark
Other programs did not make them stand on
their own with student made videos specifically
based around the program.

14. Sources
http://socialmention.com/
http://www.tweetarchivist.com/