Sharing about User Experience field in the professional world with students of Faculty of Computer Science, University of Indonesia.

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UXINTHEPROFESSIONALWORLD
SEMINAR AT UNIVERSITAS INDONESIA
4 APRIL 2013
KETUT SULISTYAWATI, PHD
SOMIA CUSTOMER EXPERIENCE

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Hello! I’m Sulis
Who Am I?
• Customer Experience consultant
• Indonesian – Balinese ;)
• Lived in Singapore for 12 years
• Bachelor in product design - NTU, Singapore
PhD in Human Factors – NTU, Singapore
I have worked at
• Dell Experience Design Group, Singapore
• Hewlett-Packard Global Design Studio
• Reading Room, Singapore
Now at Somia Customer Experience, Indonesia

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WHAT IS UX?
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UI"is"just"one"aspect"
that"contributes"to"
the"experience"

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WHAT IS UX?
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Everything experienced by the users of a design or service

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UX IS EVERYONE’S RESPONSIBILITY
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“A customer’s experience is affected by the whole story: brand,
campaigns, literature, websites, store design, package design, out-of-box
experience, product visual design, interaction design, support,
user community, disposal / replacement.
It’s absurd to think that one person can design all of this. UX is everyone’s
job, from the copywriter perfecting his headlines so that the site speaks to
the right audience, to the developer honing her code so that the app
performs a touch faster.“
Source: NNGroup report, User Experience Careers

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WE CREATE
BALANCE
PEOPLE
(desirability)
BUSINESS
(viability)
TECHNOLOGY
(feasibility)
EXPERIENCE
INNOVATION

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RELATED
FIELDS

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UXASAPROFESSION
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WE ARE MOSTLY VERY HAPPY WITH WHAT WE DO :)
Source: NNGroup report, User Experience Careers

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WHAT DO UX
PROFESSIONALS
WORK ON?
UX activities can be applied
to almost anything that
people make.
Source: NNGroup report, User Experience Careers

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WHAT ARE THE JOB TITLES?
Customer Experience Specialist
Design Researcher
Experience Designer
Human Factors Engineer
Information Architect
Interaction Designer
Usability Analyst
Usability Engineer
User Researcher
UX Consultant
UX Specialist
UX Designer
UI Designer
UI / UX Designer
UX / UI Developer
Service Designer

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WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS?
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Research Define Design Develop

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WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS?
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• Business goals
• User needs
• Technical
capabilities
• Competitors
• Personas
• Scenarios
• User journey
• Requirements
• Concepts
• Information
Architecture
• Sketches &
wireframes
• Content strategy
• Review
prototype
• Test with
users
• Iterate
Research Define Design Develop

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RESEARCH
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Research Define Design Develop
Stakeholder research to
understand business goals and
internal capabilities
User research
Competitor analysis

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FRAMING
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Create personas and scenarios
Derive requirements
Analyze workflows & define user journey
Develop concepts
Research Define Design Develop

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CONCEPT DESIGN
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Structure the Information Architecture
Sketch the user interface
Define the content strategy
Provide input to visual design
Research Define Design Develop

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DEVELOPMENT
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Develop low fidelity / high fidelity
prototype
Review prototype
Conduct usability testing
Iterate design & finalize design details
Research Define Design Develop

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This applies to almost any type of UX work,
with a varying degree of intensity
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HOWDOESITLOOKLIKE?
ASINHOUSEDESIGNER
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HOWDOESITLOOKLIKE?
INASTARTUP
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HOWDOESITLOOKLIKE?
INANCONSULTANCY
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HOWDOIGET
ACAREERINUX?
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YOU MIGHT BE A UX PERSON IF…
You want to design a better solution for these light-switch problems, or you
want to know more about what’s going on here.
36Source: NNGroup report, User Experience Careers

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YOU MIGHT BE A UX PERSON IF…
You love good design, but chafe at poorly designed and broken controls,
instructions, menus, elevators, signage, maps, and so on.
37Source: NNGroup report, User Experience Careers, facebook.com/mohonrevisi

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YOU MIGHT BE A UX PERSON IF…
You like to organize things. You don’t have to have an alphabetical spice rack to
qualify as information-architect material, but if you immediately thought,“No, the
spices should be organized by type of food!”you might have the right stuff.
38Source: NNGroup report, User Experience Careers

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YOU MIGHT BE A UX PERSON IF…
And
• You figure out how to make your workplace more efficient by streamlining
the workflow.
• You file bugs against software that you use, in order to make it better for
everyone.
• You’re the one who always spots the typo on the restaurant menu. You
probably have the kind of detail orientation that UX managers dream of.
39Source: NNGroup report, User Experience Careers

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QUALITIES YOU MUST HAVE
EMPATHY
• Feel users’frustration and understand their points of view
• Concern for people with different abilities
• Patience (“shut up and listen”)
40Source: NNGroup report, User Experience Careers

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QUALITIES YOU MUST HAVE
CURIOUS
• Curiosity, the drive to learn new things
• Perceptiveness – observational skills
• Tenacity – don’t give up easily
41Source: NNGroup report, User Experience Careers

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QUALITIES YOU MUST HAVE
COMMUNICATION
• Ability to convince people to fix things
• The ability to explain things to anyone
• Can talk with anyone easily
• Writing skills
42Source: NNGroup report, User Experience Careers

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QUALITIES YOU MUST HAVE
TECHNICAL
• Technical vocabulary – speak engineers’language
(data and precision)
• Understanding of how systems work and how
people work with systems
43Source: NNGroup report, User Experience Careers

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1. Get some training
2. Network in professional communities
3. Actively pursue opportunities to practice UX activities
4. Learn business skills as well as design and people skills
5. Gain experience and build a portfolio
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HOW DO I START A UX CAREER

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GETTING STARTED
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GETTING STARTED
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UX
COMMUNITY
IN INDONESIA
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join"group""
UX"Indonesia"

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UX ID 2014 CONFERENCE – www.uxindonesia.org
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SOME OF THE COMPANIES EMPLOYING UX IN INDONESIA
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Thank you
Ketut Sulistyawati, PhD
www.somiaconsulting.com
@tyawati