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2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

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Nicole Allen
Nicole Allen

Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge. 24 February 2011 Eastern Sociological Society Conference Philadelphia, PA

BildungUnterhaltung & HumorBusiness
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Issue Background
Issue Background Textbooks cost $900 per year for the average student
Issue Background ,[object Object],[object Object],[object Object],250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
Issue Background ,[object Object],[object Object],Textbooks cost HOW much???
Issue Background ,[object Object],[object Object]
Issue Background 6 th Edition Outrageous Prices $238.95 only
Issue Background Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
Issue Background Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
Issue Background ,[object Object],[object Object],[object Object],[object Object]
Issue Background “ Market Failure”
Issue Background Normal Market Producer Consumer
Issue Background Textbooks Market Publisher Professor Student
Issue Background Similar to... Rx Drug Company Doctor Patient
Issue Background ,[object Object],[object Object],[object Object]
Issue Background ,[object Object],[object Object],[object Object],[object Object]
Issue Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solutions
Solutions “ Students have more options than ever before”
[object Object],[object Object],[object Object],Solutions Used Books
[object Object],[object Object],[object Object],Solutions Renting
[object Object],[object Object],[object Object],Solutions E-Books
[object Object],[object Object],[object Object],[object Object],[object Object],Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solutions Student Preferences 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital
Solutions Maximum savings of all three options combined is 34%
Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solutions
Solutions
Solutions
Models for Affordability
Open Textbooks
[object Object],[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $26.98 Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $19.95 Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $29.95 Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object],[object Object],Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Open Textbooks
[object Object],[object Object],[object Object],[object Object],Open Textbooks
Open Textbooks Open Textbooks How does it work?
Open Textbooks Open Textbooks ,[object Object],[object Object],[object Object],[object Object]
Open Textbooks Open Textbooks ,[object Object],[object Object],[object Object]
Open Textbooks Open Textbooks ,[object Object],[object Object],[object Object]
Open Textbooks Open Textbooks 4. Commercial publishers
Open Textbooks Publisher Professor Students Textbooks Market Open Textbooks
Open Textbooks Publisher Professor Students Open Textbooks Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object],[object Object],[object Object]
What You Can Do
What You Can Do ,[object Object],[object Object],[object Object],[object Object],[object Object]
What You Can Do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nicole Allen Textbook Advocate The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

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