The slides for Tiffany Muehlbauer's presentation on using newsletters as a marketing tool at The Hive blogging conference on May 25, 2013.

1. Using Newsletters To
Strengthen Your Brand
Tiffany Muehlbauer
No Ordinary Homestead -- live the life you love
www.NoOrdinaryHomestead.com

2. A Little About Me
www.NoOrdinaryHomestead.com
– my blog about life, love & the pursuit of
happiness
www.ArmaCommunications.com
– marketing & business growth agency
American living in Germany since 2001, I started working in Internet Marketing in 2000. I
began blogging in 2006 and love supporting entrepreneurs and local businesses.
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Find Me Here:
Facebook:
www.facebook.com/noordinaryhomestead
Twitter & Instagram: @t_muehlbauer

3. Why Have a Newsletter?
 Creating newsletters is fast and easy
 Newsletters help you further develop your brand
 Your mailing list is the ultimate way to communicate with your target audience
 Newsletter subscribers = money in the bank (when done properly)
 A newsletter is NOT SPAM!
What you need to know:
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4. Why newsletters are great01

5. Communicate with Readers
Your
Readers
Your Blog
/ Website
YouTube
Instagram
Twitter
Facebook
G+
Pinterest
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6. Email is the missing link
Reach your readers directly via their
preferred email address
 Email is constant
 People usually keep their email
addresses for a LONG time
 They WANT to hear from you
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7. Newsletters are fast
Takes 10 min or less to write
Once you have a template set up, it should only take a few minutes to
create a newsletter and send it out.
Schedule or send immediately
Whether you are planning ahead and prepping several newsletters at
once, or do them individually, a good mailing list system makes mailings
quick & easy.
Reach readers & customers almost instantly
Most people check their email multiple times a day. After you’ve sent
your mail, you should see opens within a few minutes.
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8. What to use newsletters for02

9. Build Your Authority & Brand
Personalized communication
 Let readers know you’re an expert on
a topic and can help them by sharing
your knowledge
 This is your chance to make sure you
& your audience are sharing the
same views
 Track your results
 Get them to take action when you
need them to
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10. The Viral Effect
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11. Cash Generation Machine
Subscribers = Revenues
 It’s ok to ask people to buy from you
 Learn to “launch” and build
anticipation via your list
 Use strategic auto responder
messages to inform readers about
your products
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12. How to start your newsletter03

13. Newsletter Services
01. AWeber
First 30 days $1 for up to 500
subscribers. Then $19/month. Used
by marketing pros.
What do you need from a mailing list provider?
TIP: Don’t try to just mail from your own server – it will result in your domain getting
blacklisted!
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02. MailChimp
First 2,000 subscribers free for up to
12,000 monthly emails or
$10/month to 500.
03. Constant Contact
First 500 for $15/month. Free 30
day trial. Many additional services
for promotions.
04. GetResponse
Free 30 day trial. First 1000
subscribers $15/month.

14. Create a Freebie
Nowadays, you need to bribe people if you want them to give you their email address. Below
is an example of what happens before and after a good freebie is implemented.
Make it Awesome
It’s ok to feel like you’re
giving away just a little
too much.
Do Your Research
Target popular search
terms leading to your site
Promote Yourself
Let them know about
your other services &
products
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15. Encourage Subscriptions
Pippity for WordPress
 Easy & attractive forms that
encourage clicking
 Customize to specific categories,
pages and posts
 Easy Split Testing
 Quick to update & personalize
 Integrates with most email services
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16. Branding & Your Voice
Make the reader your friend
 Use similar language & feel to your
website/blog
 Slip in personal tidbits
 Ask questions & expect responses
 Don’t forget the welcome message!
 Take time to reply & keep the
conversation going
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17. Three Keys for Success
Help Them
Readers want solutions to their
own problems.
Each newsletter should include
tips & tricks to make their life
better & easier.
The first 5+ emails should be
your absolute best ideas to
keep readers salivating.
We each get 100’s of emails a
day – and you want them to
keep reading yours.
If you have more to say, create
a blog post from it and direct
them to your website.
You’ve only got about 30
seconds to make an impression
– be sure to make the right
one!
Newsletters are marketing tools
– so don’t forget to ask for your
readers to interact.
Ask questions, solicit a click,
send them to social media
sites, get those readers making
connections with you.
Always include some sort of call
to action, even if it’s a small
one.
Keep it Brief Call to Action
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18. A Few Examples
The Amateur
Gourmet
“The Dash” from
Laura Roeder
No Ordinary
Homestead
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19. Learn more
I could go on forever about Newsletter Marketing -- but now it’s time for your questions!
Visit www.ListMarketingPro.com
Get a free ebook with tons more tips on
Newsletter Marketing!
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