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Chrysler Social Media Marketing Plan
- 6. Price Incentives
Points
Engaging
Hinweis der Redaktion
- Imported From Detroit CampaignWhat is good/badHow social media as changed the companyEngage audience about cars they own/drive/see (questions)
- Talk about competition.Big 3 American Brands
- Past – Talk about successBailout – what went wrongFuture – Transition into my social media (imported from Detroit)
- Facebook – EventsTwitter – newsBlogging – Public eyeALL PROMOTE BRAND AWARENESS
- Target Market – Young Professionals and Parents
- Price Points – great at pricing carsBenefits – test drive new cars, special promotionsEngaging – have an impact on the company
- Measure successSales – 10%Market ShareBrand Recognition through facebook
- Budget and Resources Plan
- Timeline of impactSummer months – GPA ProgramWinter Months – Don’t sell
- Closing slide talk about the slogan and what benefits it brings