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Past (1925-2009)

Government
Bailout (2009)

Future (2010 - ?)
Who will benefit?
Price    Incentives
Points

    Engaging
Sales

Market Share

Brand
Recognition
A Goal Without A
Plan Is Just A Wish
“Imported From Detroit, Exported to ___”

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Chrysler Social Media Marketing Plan

Hinweis der Redaktion

  1. Imported From Detroit CampaignWhat is good/badHow social media as changed the companyEngage audience about cars they own/drive/see (questions)
  2. Talk about competition.Big 3 American Brands
  3. Past – Talk about successBailout – what went wrongFuture – Transition into my social media (imported from Detroit)
  4. Facebook – EventsTwitter – newsBlogging – Public eyeALL PROMOTE BRAND AWARENESS
  5. Target Market – Young Professionals and Parents
  6. Price Points – great at pricing carsBenefits – test drive new cars, special promotionsEngaging – have an impact on the company
  7. Measure successSales – 10%Market ShareBrand Recognition through facebook
  8. Budget and Resources Plan
  9. Timeline of impactSummer months – GPA ProgramWinter Months – Don’t sell
  10. Closing slide talk about the slogan and what benefits it brings