1. Startups and Social Media

2. 2
Clients

3. Keyword Search
• Simple, yet effective.
• Check on regular basis to keep current on conversations
Developing Lists
Wefollow
wefollow.com
• Search by location and interests
• Provides results matching criteria, top influencers first
Chats/Hangouts
• Available for nearly every industry
• Incorporate specific hashtag to be included in greater convo
• Meet on regular basis to discuss current news/trends/best practices
• Example: #sportsbiz, #smsportschat, #huntchat
3
Finding Your Audience

4. 4
Finding Your Audience

5. 5
Finding Your Audience

6. 6
Finding Your Audience

7. 7
Finding Your Audience

8. 8
Twitter Chats

9. Account Managing
HootSuite
hootsuite.com
• Multiple networks can be included on single dashboard
• Customize as needed by network and informational columns
• Can read and respond to messages from platform
Measuring Reach and Impressions
TweetReach
Tweetreach.com
• Type in specific keyword, pulls overall impression and reach values
• Compare with other keywords prior to posting (ex. deer, deerhunting, hunting)
• See who top tweeters are that use keyword(s)
9
Tools To Succeed

10. 10
Tools To Succeed

11. 11
Tools To Succeed

12. 12
Tools To Succeed

13. 13
LinkedIn Groups

14. 14
LinkedIn Groups

15. 15
LinkedIn Groups

16. Biggest Mistake
• Following/Liking and immediately asking for something
Start Slow
• Follow/Like • Leave comments in blogs and find on twitter
• RT/provide feedback on posts • Once convo is clear two-way street, then ask
Golden Opportunities
• Asking a Question • Seeking Feedback / Polls
• Commenting on something you’re knowledgeable in
(ie Ruby on Rails, design package, certain brand of golf clubs, etc.)
Be Human & Have the Right Attitude
• Be friendly, light hearted & be responsive.
16
Relationship Building 101

17. 17
What Networks Should I Use?
What are my startup’s goals?
• Create Awareness
• Generate Additional Growth (Sales / Users)
• Collect Feedback
• Customer Support (web based)
• Provide Valuable Education & Information
Market Research
• Locate Top & Local Competitors on several Networks
• How are they using it, is it working, can I improve it?
• Set up Test Ads for Target Demographic Information on Facebook
Stay Focused & Don’t Get Spread Too Thin
• Better to stay focused & be highly active than broad and silent.

18. Nurture & Grow Current Client Relationships
• Mention & Highlight your Customers
• Give them Thanks & Praise
• Help Promote their Features / Tweets (RT, MT)
Twitter Chats
• Locate & Participate in Industry Chats
• Create & Host your own – become an authority & boost credibility
Social Ads (PPC)
• LinkedIn
• Target users on LinkedIn by what Group they’re Members of, Profile
Demographics and Endorsements (Skills)
• EX: Targeting PPC experts at Marketing agencies in the US at a manager
to VP level – Yielded 1,236 Eligible LinkedIn Members / Prospects
18
B2B

19. Social Ads (continued)
• Facebook Ads
• Target users by Profile Demographics: Age, Gender, Geo, Marital Status,
Company, Schools Attended, Interests, Connections
• FBX (Facebook Exchange)
• Retarget your Web Visitors
• Custom Audiences
• Upload list of Email Addresses and Market to them
• Tips to Maximize ROI & Minimize CPC
• Make sure you have Tracking & Analytics in place
• Granular targeting
• LOTS OF ADS
• A/B Testing
• Optimize CTRs, then move to Conversions
19
B2B

20. 20
B2C
Live Support & Engagement
• Use your social presence to engage with your users
• Be Responsive!
• Don’t Broadcast, Interact
Social Ads
• PPC: LinkedIn & Facebook Ad
• Facebook Offers
• 2 Step Process
• 1. User Claims Offer
• 2. Offer is emailed with Instructions & Promo Code
• Appears on user’s timeline & friends’ news feeds
• Ads Social Proof & Credibility

21. 21
QUESTIONS?