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The Institute of Chartered Accountants of India
(A statutory body established under the Act of Parliament)

TROJANS
Information Technology
Training Programme
Jalgaon 46
@Jalgaon Branch of WIRC
Maruti-Suzuki - People’s
Brand
Trojans Team
Atul Deepak Tawade

Designing

Prasad Pimpale

Formatting

Lokesh Kolhe

Field Work

Saurabh Aswani

Content

Prakash Sharma

Research
The Begininig…
•Conceived by Sanjay
Gandhi

•Maruti Udyog Ltd

•Established in 1981

•Maruti Suzuki India Ltd

•14th December 1983 –
The first car rolled out
•Suzuki Alto Kei
Operations
 The Gurgaon plant spread over 300 acres
 Three fully integrated manufacturing plants
 Installed capacity of 350,000 vehicles annually
productivity
 Improvements enabled manufacture 900,000 vehicles
annually.

The Gurgaon facilities also
manufacture 240,000 KSeries engines annually.
The entire facility is
equipped with more than 150
robots, of which 71 have been
developed in-house.
Extensions
•The Manesar
manufacturing plant was
inaugurated in February
2007.
•Spread over 600 acres.
•Initially it had a production capacity of 100,000 vehicles
annually.
•It was increased to 300,000 vehicles annually in October 2008.
•The production capacity was further increased by 250,000
vehicles taking total production capacity to 550,000 vehicles
annually.
Network
•1100 Dealerships across 700 towns
and cities

•3000 Service Stations across 1,400
towns and cities
•30 Express Service Stations on
30 National highways across 1,314
cities in India.
Service is a major revenue generator of the company.
Most of the service stations are managed on franchise basis, where
Maruti Suzuki trains the local staff.
Other automobile companies have not been able to match this
benchmark set by Maruti Suzuki.
In The Driving Seat
Mr. R.C. Bhargav
(Chairman)

Mr. Kenichi Ayukawa
(M.D. & CEO)

Mr. Toshiaki Hasuike
(Joint CEO)
Board of Directors
Mr. Keiichi Asai
(Director and Managing
Executive)
Mr. Kuzuhiko Ayab
(Director and
Managing Executive –
Supply Chain)

Mr. R.P Singh
(Director)
Board of Directors
Ms. Pallavi Shroff
(Director)

Mr. D.S. Brar
(Director)

Mr. Kinji Saito
(Director)
Products
Entry Level
Alto

SUV
Grand Vitara

C-Class
Ecco
Omni

Sedan
D-Zire
SX4
Kizashi

LUV
Ertiga

Hatchback
Swift
Ritz
Wagon-R
Estilo
A-Star
Utility Services

Ensuring Worry free Ride

Resale

Training Mode

Joy Ride
Sales Numbers
Maruti Suzuki’s annual
production and sales around
750000 units
Major cars produced are the
passenger cars which occupy
37% of market share
Of the above 750000 cars
produced and sold annually
around 50000 cars are meant for
export in nearing Asian countries
Money Matters
Snap Shot
When the road got tough
Biggest Union V/s
Management clash in recent
times.
•Dispute
•Violence
•Destruction
On July 18, 2012 violence broke
out @ Manesar
The workers who surfaced
grudge against the management
set ablaze the plant which cost
MICL dearly and a valuable life
Union Punch
Demands
• Three fold increase in basic pay
• Monthly conveyance allowance
Rs.10000/• Laundry allowance Rs.3000/p.m.
• A gift with every new car launch
• House for every worker or cheap
home loans facility
•Better working condition
Management Responds…
•Announced lockout under Industrial Dispute Act, 1947
• Suspended the workers involved in the violence
•Contract laborers were awarded permanent status
• Salary of all the other workers during the violence
period was seized
Memorandum Of Understanding
The analysts estimated a loss of Rs.75 crore per day and substantial
loss in market share

Thereon the Mr. Nakanishi appealed the Haryana state government to
take legislative steps to stop the violence
Ultimately the management agreed to discontinue the practise of
hiring contract workers, awarding permanent status to existing
contract based workers
The plant operations have been resumed at
90% of its original capacity

Thereby giving way to a daily rolling out of
150 units
CSR
 Road Safety Mission
Environment Conservation
 Contributions to the Nation
CSR
Promoting Safe Driving
First automobile Company
to promote safe driving and
training.

Institute of Traffic and Driving Research (ITDR)
(An initiative of Maruti Suzuki an Delhi Govt.)

oTrained 7,00,000 people free of cost
oTrained 1,00,000 under privileged people
CSR
Helps in nation building and youth
empowerment through: Employee Connect program
Skill development activities

Community development schemes
Recently donated Rs.1.56 cores and
5 Omni ambulances to P.M Relief
Fund for Uttarakhand victims
CSR
Reduced/vehicle emission of CO2
Use of natural gas instead of propane gas during
manufacturing and power generation.
Reuse of waste fuel from turbine to generate steam and
compressed air
Carbon Dioxide emissions
per vehicle (produced
during manufacturing) are
down by over 39% in last
five years.
CSR
•Total energy consumption per
vehicle is down by 26 % over
the last six years.

Reduce

Recycle

Reuse

• Power Consumption has
come down by 31 % over the
last six years.
• Water Consumption per
vehicle has dropped by 63%
over the last six years.
• Landfill waste has come
down by 67 % over the last six
years.
Contacts

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Trojans

  • 1. The Institute of Chartered Accountants of India (A statutory body established under the Act of Parliament) TROJANS Information Technology Training Programme Jalgaon 46 @Jalgaon Branch of WIRC Maruti-Suzuki - People’s Brand
  • 2. Trojans Team Atul Deepak Tawade Designing Prasad Pimpale Formatting Lokesh Kolhe Field Work Saurabh Aswani Content Prakash Sharma Research
  • 3. The Begininig… •Conceived by Sanjay Gandhi •Maruti Udyog Ltd •Established in 1981 •Maruti Suzuki India Ltd •14th December 1983 – The first car rolled out •Suzuki Alto Kei
  • 4. Operations  The Gurgaon plant spread over 300 acres  Three fully integrated manufacturing plants  Installed capacity of 350,000 vehicles annually productivity  Improvements enabled manufacture 900,000 vehicles annually. The Gurgaon facilities also manufacture 240,000 KSeries engines annually. The entire facility is equipped with more than 150 robots, of which 71 have been developed in-house.
  • 5. Extensions •The Manesar manufacturing plant was inaugurated in February 2007. •Spread over 600 acres. •Initially it had a production capacity of 100,000 vehicles annually. •It was increased to 300,000 vehicles annually in October 2008. •The production capacity was further increased by 250,000 vehicles taking total production capacity to 550,000 vehicles annually.
  • 6. Network •1100 Dealerships across 700 towns and cities •3000 Service Stations across 1,400 towns and cities •30 Express Service Stations on 30 National highways across 1,314 cities in India. Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki.
  • 7. In The Driving Seat Mr. R.C. Bhargav (Chairman) Mr. Kenichi Ayukawa (M.D. & CEO) Mr. Toshiaki Hasuike (Joint CEO)
  • 8. Board of Directors Mr. Keiichi Asai (Director and Managing Executive) Mr. Kuzuhiko Ayab (Director and Managing Executive – Supply Chain) Mr. R.P Singh (Director)
  • 9. Board of Directors Ms. Pallavi Shroff (Director) Mr. D.S. Brar (Director) Mr. Kinji Saito (Director)
  • 11. Utility Services Ensuring Worry free Ride Resale Training Mode Joy Ride
  • 12. Sales Numbers Maruti Suzuki’s annual production and sales around 750000 units Major cars produced are the passenger cars which occupy 37% of market share Of the above 750000 cars produced and sold annually around 50000 cars are meant for export in nearing Asian countries
  • 15. When the road got tough Biggest Union V/s Management clash in recent times. •Dispute •Violence •Destruction On July 18, 2012 violence broke out @ Manesar The workers who surfaced grudge against the management set ablaze the plant which cost MICL dearly and a valuable life
  • 16. Union Punch Demands • Three fold increase in basic pay • Monthly conveyance allowance Rs.10000/• Laundry allowance Rs.3000/p.m. • A gift with every new car launch • House for every worker or cheap home loans facility •Better working condition
  • 17. Management Responds… •Announced lockout under Industrial Dispute Act, 1947 • Suspended the workers involved in the violence •Contract laborers were awarded permanent status • Salary of all the other workers during the violence period was seized
  • 18. Memorandum Of Understanding The analysts estimated a loss of Rs.75 crore per day and substantial loss in market share Thereon the Mr. Nakanishi appealed the Haryana state government to take legislative steps to stop the violence Ultimately the management agreed to discontinue the practise of hiring contract workers, awarding permanent status to existing contract based workers The plant operations have been resumed at 90% of its original capacity Thereby giving way to a daily rolling out of 150 units
  • 19. CSR  Road Safety Mission Environment Conservation  Contributions to the Nation
  • 20. CSR Promoting Safe Driving First automobile Company to promote safe driving and training. Institute of Traffic and Driving Research (ITDR) (An initiative of Maruti Suzuki an Delhi Govt.) oTrained 7,00,000 people free of cost oTrained 1,00,000 under privileged people
  • 21. CSR Helps in nation building and youth empowerment through: Employee Connect program Skill development activities Community development schemes Recently donated Rs.1.56 cores and 5 Omni ambulances to P.M Relief Fund for Uttarakhand victims
  • 22. CSR Reduced/vehicle emission of CO2 Use of natural gas instead of propane gas during manufacturing and power generation. Reuse of waste fuel from turbine to generate steam and compressed air Carbon Dioxide emissions per vehicle (produced during manufacturing) are down by over 39% in last five years.
  • 23. CSR •Total energy consumption per vehicle is down by 26 % over the last six years. Reduce Recycle Reuse • Power Consumption has come down by 31 % over the last six years. • Water Consumption per vehicle has dropped by 63% over the last six years. • Landfill waste has come down by 67 % over the last six years.