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Ross Biggam - Online and on-demand services as means of generating revenue growth as a complementary service

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TVbusinessconference
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Online and on Demand Services as a Means of Generating Revenue Growth as a Complementary Service Kyiv, 15 September 2011
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What does Pop Idol have to do with Brussels??? 4
EU Priorities for 2012 ? ,[object Object],[object Object],[object Object],5
Overview of Commercial TV Markets Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6
[object Object],[object Object],7
Challenges Facing Commercial Broadcasters Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8
[object Object],[object Object],[object Object],[object Object],[object Object],Would we invent television today? 9
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(1) We are not the music industry or the newspapers – rather than a “Napster” or a “Craigslist”, the structural challenges facing broadcasters are long-term: 12 ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],13
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to respond? 14
Main Characteristics of Online and On-demand Services : brand extension, or a revolution? ,[object Object],15
[object Object],16
[object Object],17
[object Object],[object Object],18
[object Object],19
[object Object],20
Conclusions ,[object Object],[object Object],[object Object],[object Object],21
Thank you! Questions? Contact: ACT Association of Commercial Television in Europe Rue Joseph II, 9-13, BE - 1000 Brussels Tel: + 32 2 736 00 52 - Fax: + 32 2 735 41 72 www.acte.be Ross Biggam Director General [email_address]

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Ross Biggam - Online and on-demand services as means of generating revenue growth as a complementary service

  • 1. Online and on Demand Services as a Means of Generating Revenue Growth as a Complementary Service Kyiv, 15 September 2011
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  • 22. Thank you! Questions? Contact: ACT Association of Commercial Television in Europe Rue Joseph II, 9-13, BE - 1000 Brussels Tel: + 32 2 736 00 52 - Fax: + 32 2 735 41 72 www.acte.be Ross Biggam Director General [email_address]