Maxim Lazebnik - Top TV advertisers and their media agencies

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TOP-ADVERTISERSAT TV AND THEIR MEDIA AGENCIES. WHO, WHOM ANDHOW MANY. INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 WGRP% (WeightedGrossRatingPoints) – weighted rating point – standard unit at selling of television advertising; means total number of spectators which have seen the company’s visuals modified to the 30-seconds equivalent Into Top-advertisers we include all advertisers with aggregate WGRP% exceeding 2000 in 2010. There have been 145 of such ones. Data on 145 Top-advertisers for 2010 are calculated for selection of population aged 4 years and older residing all over the territory of Ukraine for all advertising events (emergencies). INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010: WGRP% SHARE OF TOP-ADVERTISERSINTHE TOTALWGRP%OF ALL ADVERTISERS FOR 2010 INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 :QUANTITATIVE SHARE OF TOP-ADVERTISERSOF THE WHOLE NUMBER OF ADVERTISERS IN 2010 INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 107 subjects of media market include: - 2.61 % of the whole number of advertisers in 2010 - 67.15% of the aggregate WGRP%of all advertisers in 2010 I.e. 2.6% of all advertisers are equivalent to almost2/3 of the whole television advertising market INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 : TOP-20 OF AGENCIES These 107 advertisers are services by 33 agencies. Let us consider Top-20 of them according to theWGRP% indicator: INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 : TOP-20 OF AGENCIES Top-20 according to theWGRP% indicator and their rang in media rating:

TOP-ADVERTISERS 2010 Top-20 agencies ≈ ≈2/3 of the whole television advertising marketin WGRP (64%) Top-30 agencies show totally 5.5 bln UAH. It makes in total 82% of all media advertising market/ 6.7 bln UAH INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 : TOP-5 OF AGENCY GROUPS Top-5 of agency groups: INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

TOP-ADVERTISERS 2010 : TOP-5 OF AGENCY GROUPS Top-5 of agency groups; share of each group inTop-5 INDUSTRIAL TELEVISION COMMITTEE ALL UKRAINIAN ADVERTISING COALITION

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