This is a presentation looking at the rapid rise of a digital conglomerate! It includes numerous charts on aspects of the rise of Google. The business has extended far beyond the basic search engine and mission to organise the world's information.

1. What does Google do?
Globalisation, Business Economics and Strategy

2. What
Does
Google
Do?
1
2
3
4
5
6
7
8
9
10
Google is a
California-based,
multinational
internet company
which provides
digital products
and services

3. Background Data

4. Google's market share monthly in the United Kingdom (UK) 2012-2014
Market share of search engines held by Google in the United Kingdom
(UK) from December 2012 to October 2014
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Dec12
Jan13
Feb13
Mar13
Apr13
May13
Jun13
Jul13
Aug13
Sept13
Oct13
Nov13
Dec13
Jan14
Feb14
Mar14
Apr14
May14
Jun14
Jul14
Aug14
Sep14
Oct14
Marketshare

5. Google's most expensive acquisitions from 2006-2014
Most expensive acquisitions by Google from 2006 to 2014 ($million)
12,500
3,200
3,100
1,650
1,100
750
700
625
500
500
0 2000 4000 6000 8000 10000 12000 14000
Motorola Mobility (Aug 2011)
Nest Labs (Jan 2014)
DoubleClick (Apr 2007)
YouTube (Oct 2006)
Waze (Jun 2013)
AdMob (Nov 2009)
ITA Software (Jul 2010)
Postini (Jul 2007)
Skybox Imaging (Jun 2014)
DeepMind (Jan 2014)
Price of acquisition in million U.S. dollars

6. Google: global annual revenue 2002-2014
Google's global revenue from 2002 to 2014 (in billion U.S. dollars)
0.4 1.5
3.2
6.1
10.6
16.6
21.8
23.7
29.3
37.9
50.18
55.52
66
0
10
20
30
40
50
60
70
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
RevenueinbillionU.S.dollars

7. Smartphone operating systems: global market share 2009-2014
Global market share held by smartphone operating systems: 2009 to 2014
3.9%
22.7%
46.66%
66.4%
78.5%
80.7%
14.4%
15.7%
18.88%
19.1%
15.5%
15.4%
19.9%
16%
10.9%
5%
1.9% 0.6%
46.9%
37.6%
18.7% 4.22%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
2009 2010 2011 2012 2013 2014
Shareofsalestoendusers
Android iOS RIM Symbian Microsoft Other

8. Apple and Google: revenue comparison 2008-2014
Revenue comparison of Apple and Google from 2008 to 2014 ($bn)
37.5
42.9
65.2
108.2
156.5
170.9
182.8
21.8 23.7
29.3
37.9
50.18
59.83
66
0
20
40
60
80
100
120
140
160
180
200
2008 2009 2010 2011 2012 2013 2014
RevenueinbillionU.S.dollars
Apple Google

9. YouTube: most viewed channels 2015
Most viewed YouTube channels worldwide - March 2015, by views
477.49
385.06
355.52
323.11
311.22
297.96
295.53
290.86
281.22
273.25
0 100 200 300 400 500 600
DisneyCollectorBR
littlebabybum
TaylorSwiftVEVO
mashamedvedtv
getmovies
TheDiamondMinecart
PewDiePie
WWEFanNation
BuzzFeedVideo
popularmmos
Monthly views in millions
Tutor2u

10. Globalisation, Business Economics and Strategy

18. What does Google do?
Globalisation, Business Economics and Strategy

19. Web Search Operating
Systems
Advertising
Agency
Broadcasting Library
Mapping Energy
Company
Translation News Agency Web Browser
Mobile
Payments
Social Network Analytics
Software
Cloud
Computing
Venture
Capitalist

20. Business Model?
Is Google Profitable?
Business Objectives?
Main Rivals?
Globalisation, Business Economics and Strategy