Marketing Management along with 4 P's of marketing and various comparisons of companies like NIKE v/s REEBOK, TITAN v/s HMT and HUL v/s NIRMA

1. BIRLA VISHVAKARMA
MAHAVIDHYALAYA
MARKETING MANAGEMENT
Sr. No. Names Enrollment No.
1. Rahul Pipaliya 140080116044
2. Rudra Patel 140080116050
3. Tushar Gonawala 140080116059
4. Rushang Patel 140080116064
PRESENTED TO: Prof. Namita

2. WHAT IS MARKETING…??
• Marketing is the process of planning and executing the conception,
pricing, promotion, and distribution of ideas, goods, services to create
exchanges that satisfy individual and organizational goals.
• Marketing management is the art and science of choosing target
markets and getting, keeping, and growing customers through
creating, delivering, and communicating superior customer value.

3. SIMPLE MARKETING SYSTEM
Industry
(a collection
of sellers)
Market
(a collection
of Buyers)
Goods/services
Money
Information
Communication

4. MARKETING = ?
• Marketing is the sum of all activities that take you to a sales outlet. After that
sales takes over.
• Marketing is all about creating a pull, sales is all about push.
• Marketing is all about managing the four P’s –
 product
 price
 place
 promotion

5. THE 4 Ps
PRODUCT
PRICE PROMOTION
PLACE
Costumer
Solution
Costumer
Cost Communication
Convenience
MARKETING
MIX

6. • Product
A product is seen as an item that satisfies what a customer needs or
wants.
It is a tangible good or an intangible service.
• Price
The price is an amount a customer pays for the product.
It is very important as it determines the company’s profit and hence
the survival.

7. • Promotion
Promotion represents all of the methods of communication that a
marketer may use to provide information to different parties about
the product
It comprises of elements such as: advertising, public relations,
personal selling and sales promotion.
• Place
Place refers to providing the product at a place which is convenient
for the customers to access.
Place is synonymous with distribution.

8. THE “7PS” OF INTEGRATED SERVICE
MANAGEMENT VS. THE TRADITIONAL “4PS”
 Product elements
 Place, cyberspace, and time
 Price and other user outlays
 Promotion and education
 Process
 People
 Physical evidence

9. DIFFERENCE BETWEEN-SALES & MARKETING ?
• Sales:
trying to get the customer to want what the company produces
selling aims at short term objectives
• Marketing:
trying to get the company produce what the customer wants
marketing aim at long term objective

10. CORE CONCEPTS OF MARKETING
Based on :
Needs, Wants, Desires / demand
Products, Utility, Value & Satisfaction
Exchange, Transactions & Relationships
Markets, Marketing & Marketers

11. CORE CONCEPTS OF MARKETING
Needs, wants
demands
Markets Marketing &
Marketers
Utility, Value &
Satisfaction
Exchange, Transaction
Relationships
Products

12. INDUSTRIAL ANALYSIS
• Mechanical Vs Quartz: HMT
observed the demand for
mechanical watches go down,
largely because it focused more on
competition from Quartz, instead
of their own strength i.e.
Mechanical watches.
• Retailer Stores: HMT hardly looked
into their stores or took any big
steps towards renovation of their
stores. While Titan kept investing
into renovation of its stores, similar
efforts were missing from HMT.

13. • Nike, which had risen to
prominence by aggressively
courting male customers, missed
the market for women's sneakers.
Reebok overtook Nike in 1987 as
the latter struggled to catch up.
• Eventually Nike regained
momentum by signing the man
who would become the most iconic
athlete of all time: Michael Jordan.
Nike gained not just a hero athlete
but also a telegenic spokesperson
who connected with audiences.
INDUSTRIAL ANALYSIS

14. • Around 1984, HLL decided to take a
fresh look at the market. In order
to counter attack Nirma, HLL
launched Sunlight (yellow), Wheel
(green) and Rin (blue) detergent
powders for different market
segments. This strategy of
segmenting the market helped HLL
win back part of its lost market.
INDUSTRIAL ANALYSIS

15. THANK YOU