3. TODAY
• Maintaining constant traffic
• Increase product sales
• encourage more feedback and comments
• visitor flow charts
4. TODAY
• Maintaining constant traffic
• Increase product sales
• encourage more feedback and comments
• visitor flow charts
“Everything you want to do can be achieved through smart design”
7. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
8.
9. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
10. @paulletourneau
• French Kindergarten Teacher
• Digital Media Design Certificate
• Porter at Union Hall
• English as a Second Language Teacher
• Public Relations Diploma
• Government of Alberta
• MacEwan University
• Living the freelance life...
• Edmonton Public Schools
• DDB Canada
16. “I don’t know what I want, but I’ll know it when I see it.”
17. “I don’t know what I want, but I’ll know it when I see it.”
“We’d like the banner to be less wide in terms of height,
but keep the same length.”
18. “I don’t know what I want, but I’ll know it when I see it.”
“We’d like the banner to be less wide in terms of height,
but keep the same length.”
“We would like to use the motif which we’ve sent you, but it doesn’t look
winterly enough. Can you turn the beach into a winter-wonderland and the
woman in the shirt wearing something warmer, but more revealing?”
WWW.CLIENTSFROMHELL.NET
20. TRUE OR FALSE
“Blogging software is so easy to use anyone can do it”
21. TRUE OR FALSE
“Blogging software is so easy to use anyone can do it”
• 57,000,000 + WordPress.com websites in the world
• 31,000,000 + new posts on WordPress.com every month
• 7,000,000 + tweet embeds in Nov 2012
23. TRUE OR FALSE
“Design and coding take up the majority of my time
when developing a website. ”
24. TRUE OR FALSE
“Design and coding take up the majority of my time
when developing a website. ”
• 40% - 60% of billable time ‘should’ be spent on planning
• Less planning = more tweaks, changes & missed timelines
• Only account people like planning, creatives... not so much.
32. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
33. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
34. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
• What features of your website would your competitors
be most envious of?
35. ASK YOURSELF
• Imagine a typical user browsing your website, what
would they be thinking right now?
• Use one word to describe your website
• What features of your website would your competitors
be most envious of?
• If your website disappeared for a week, what would your
users miss the most?
55. THINGS TO CONSIDER
• Social sharing • The sidebar
• Subscription options • Analytics
• Content organization • Menu Structure
• Categories & tags • Mobile responsive
• Advertising • Mobile publishing
• Related content • The 6 month rule
• Search