1. Social Media Branding
[A case study of a management institution]
Turning Trends Pvt. Ltd. | www.turningtrends.com |

2. Objectives
 Create effective social media presence
 Build community around brand
 Develop relationship with past, existing and
potential stakeholders
Turning Trends Pvt. Ltd. | www.turningtrends.com |

3. Channels Managed
Facebook
Flickr PagalGuy
Brand
Twitter Slideshare
Turning Trends Pvt. Ltd. | www.turningtrends.com |

4. Facebook
500
400
No. o f fans
300
200
100
0
1/1/12 2/1/12 3/1/12 4/1/12
Time period
Weekly talking about this Lifetime total likes
Turning Trends Pvt. Ltd. | www.turningtrends.com |

5. PagalGuy
 Negative threads were displaced from search
results by starting two new threads.
 Admission queries were received.
 Received more than 7,000 views.
Turning Trends Pvt. Ltd. | www.turningtrends.com |

6. Slideshare
Month No. of Views Downloads
documents
September’2011 5 512 6
October’2011 9 1242 29
November’2011 14 1560 38
December’2011 17 2862 54
January’2012 18 4750 108
February’2012 19 6137 154
March’2012 20 7850 200
Turning Trends Pvt. Ltd. | www.turningtrends.com |

7. Twitter
Turning Trends Pvt. Ltd. | www.turningtrends.com |

8. Flickr
View Counts
Photos and videos 837
Photostream 462
Sets 105
Total 1404
Turning Trends Pvt. Ltd. | www.turningtrends.com |

9. Other Activities
 Live coverage of annual management cum cultural
event on Facebook, Twitter, Flickr.
 Live tweeting during one day marketing conclave.
Turning Trends Pvt. Ltd. | www.turningtrends.com |

10. THANK YOU!!
Website : http://www.turningtrends.com
Twitter : http://twitter.com/turningtrends
Facebook : http://facebook.com/turningtrends
Email : hello@turningtrends.com
Turning Trends Pvt. Ltd. | www.turningtrends.com |