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08 intro conclusion_15ed
- 2. Tell them what Tell them what
you are about Tell them you just told
to tell them them
- 5. Get Attention
Establish Listener Relevance
Establish Credibility
State the Thesis
• PREVIEW of topic and main points
- 6. Startling statement
◦ Scenario
◦ Interesting Fact or Statistic
Rhetorical Question
Story
Appropriate Humor
- 7. Personal Reference
Quotation
Perform an action
Create suspense
- 8. Brief – no more than 10% of total speech.
Prepare in detail
Try a few drafts
- 9. • Question
Get Attention
• Statistic
Establish Listener
Relevance
Establish Credibility
• PREVIEW of topic and
State the Thesis
main points
- 11. Refer to introduction
Use an “attention device” to close
◦ Quotation
◦ Rhetorical question (review)
Appeal to Action (Persuasive)
- 12. Brief – One to Three sentences
◦ Do not linger!
Prepare in detail
No “new” information
- 13. Summarize • Restate Thesis
“Clinch” / • Refer to intro
• Use “attention
Create device”
closure • Appeal to Action
- 14. Introduction Conclusion
Get Attention Summarize
Establish
Listener Create Closure
Relevance
Establish
Credibility
State the
Thesis