2. if discovering stories is my passion, creating them is
my art! i invented nomadic storytelling because i
believe stories have no home, only the right circumstance
for the right project.
!
this is the part of the process where you take your unique
story and develop it like only you can; ensuring your
customers fall in love.
!
!
!
4. there’s a fine line between simple & boring, but a
multimedia approach leaves your customers yearning for
more.
!
some stories are simpler than others, but when you
approach the discovery process like i do, it’s rare to use
a single media.
!
5. VIDEO
the possibilities are endless, of course, but certain
multimedia approaches work for a reason. here’s a few i
love to use:
THE ULTIMATE ABOUT PAGE
REAL WORLD EVENTS
EXPERIENTIAL EVENTS
SOCIAL MEDIA
SPEAKING ENGAGEMENTS
WEBSITES
BLOGGING
SPONSORSHIPS
VISUAL ARTWORK
GRAPHIC DESIGN
EBOOKS
EMAIL
CONFERENCES
7. i must sound like a broken record, but each story, and
every project i work on, is UNIQUE. however, like good
media, certain approaches WORK!
!
gloss over the following and place yourself in each
scenario. if your creative juices don’t bubble with joy,
maybe brand storytelling isn’t for you.
!
8. PRODUCT JOURNEY STORYTELLING
no matter what your product is, there’s a story behind it.
who would enjoy this unique story? your customer, that’s
who!
!
whether it’s the grander journey (prototypes and origins) or
the daily journey your product takes, invite your
customers to experience how their beloved product makes it
from a-to-b.
PERFECT FOR: MANUFACTURERS, BREWERIES
9. HERITAGE STORYTELLING
this approach focusses on the origins and heritage of
your business, unearthing the history behind your brand
whilst inviting your customer to be part of it.
!
you don’t need a 100 year old business for this approach to
work, simply a compelling beginning, an inspiring journey,
and passionate people.
!
you may assume your customers know how you began and where
you’ve come from, but unless you show them, how can they?
PERFECT FOR: MANUFACTURERS, BREWERIES, SOCIAL ENTERPRISES
10. BEHIND THE SCENES STORYTELLING
i get it, you think your daily routine is boring, but
guess what... it isn’t!
!
by introducing your customers to the people behind your
business, the processes & equipment you use, and every
other aspect of your day, you provide something your
competitors aren’t.
!
don’t underestimate the excitement a machine... or
recipe... or approach can have on your customers.
PERFECT FOR: MANUFACTURERS, BREWERIES, SOCIAL ENTERPRISES
11. CASE STUDY STORYTELLING
do you know that boring testimonial/case study
page on your site? imagine using video and a storytelling
approach to capture your customers' attention so they
share it with everyone they know.
!
not only that, you strengthen relationships with existing
customers too, because you care enough to delve into their
world, share them with your audience, and learn how to
better serve them.
!
a simple approach with big benefits.
PERFECT FOR: SOCIAL ENTERPRISES, ENTREPRENEURS
12. WORK CULTURE STORYTELLING
do you value the culture you’ve built? if the answer is
yes, you have to share it with your customers! after all,
your staff are the people they interact with.
!
work culture can be the difference between a one time
fling, and a long lasting relationship.
!
but wait, this approach develops work culture too.
how? because you involve your staff, include them in your
story, and introduce them to a new side of your business.
PERFECT FOR: SOCIAL ENTERPRISES, MANUFACTURERS, BREWERIES
13. PROJECT STORYTELLING
similar to case study storytelling, project
storytelling focusses on the people, products, and
service behind a project.
!
unlike case study storytelling, this covers a large
project, not necessarily a single customer.
!
you have examples you’re proud of. don’t tell people about
them, create an epic story and show them!
PERFECT FOR: SOCIAL ENTERPRISES, MANUFACTURERS
14. A ‘DAY IN THE LIFE’ STORYTELLING
ideal for individuals, a ‘day in the life’
demonstrates the gritty realities of wearing your shoes.
!
you may consider your daily day boring, but your customers
want to see what you get up to, how you relax, and who
the real you is.
!
a personal approach like this isn’t only engaging, but
informative and persuasive.
!
PERFECT FOR: ENTREPRENEURS
16. you may wonder how long this process takes and how much it
costs. well, there’s no simple answer i’m afraid, because
each story is unique & bespoke.
!
however, you’re kept in the loop the entire time, and the
finer details such as cost, time lines, and objectives are
produced beforehand.
!
let me explain...
!
17. 1: THE DISCOVERY SESSION: this is our first point of
contact, where we meet and discuss the potential possibilities
ahead. this meeting is FREE, and where we decide if there’s a
feasible project ahead.
!
!
2: THE DISCOVERY PROCESS: at the end of the discovery
process, we create a set of project objectives & payment
details.
!
i aim to make sure we’re on the same page at all times.
objectives set at this point ensures this. now is also the time
to fine tune the costs, and ensure we remain in budget.
!
!
3: THE CREATION PROCESS: before i create anything, i produce
a project storyboard, action plan & time line.
!
you need to see what’s going to be produced before it’s
produced. we also need to ensure our diaries align, and a
simple yet organised step makes sure this is so.
19. creating your story is the fun part, and as your project
develops, you’ll see your story spring to life.
!
i hope you now understand the exciting journey your story
takes, and that you receive a bespoke & tailored
service from my good self.
!
a lot of people stop at the creation process, but not me
20. NOW IT’S TIME TO SHARE YOUR STORY…
LOOK TO THE RIGHT >>>
