10. 2015: The year of faffing about
Hiring (and unhiring)
Some outside help
Let’s try advertising!
Events and outings
Founder “hobbies”
Should we raise money?
Bonus: New product version
@simplybastow
14. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
15. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
16. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
17. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
18. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
19. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
35. Ways to get rich
1. More traffic
2. More free trials
✔ More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
36. Ways to get rich
1. More traffic
2. More free trials
✔ More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
43. Thank you!
Let’s go for a and talk about product.
Drop me a line at janna@prodpad.com or say hi at @simplybastow
Weeeeee!
Hinweis der Redaktion
Well at least we’re not alone.
We had plenty of traffic, or at least would have if everything else was working. Pumping money into this probably wasn’t going to move the needle and would cost us a lot of cash.
We had enough of these signing up for a free trial each month. Probably about 400-500 free trials started each month. Again, all good. We could spend a bunch of money and time on lead campaigns, but wouldn’t help us significantly.
We had a few packages, but the uplift opportunities were scant (required them to grow the team – not like we had new magical functionality to upgrade them to in order to squeeze out a few more bucks)
This would definitely change our numbers and was worth the effort… though would take months to come to fruition, a lot of effort.
This is where the numbers really stacked up. And because the product was meant to be self serve, getting a sales person or throwing money at advertising wasn’t going to help. This was something we could do ourselves.
Taking money means having to really think about why you’re taking money and what you’re going to do with it.
Expectation that if you take money, you’ll spend a good chunk of it.
Expectation that if you spend a chunk of it, you’ll have something to show for it.
Analysis showed that HAVING money and SPENDING money didn’t really mean that we’d have growth
Matter of fact, the biggest indicator of MRR growth was to increase our trial to paid conversion rate.
So I said to my team…
Gives permission
Makes room
Anything can be done, just a matter of diverting resource and effort to it.
This is where the numbers really stacked up. And because the product was meant to be self serve, getting a sales person or throwing money at advertising wasn’t going to help. This was something we could do ourselves.
This is where the numbers really stacked up. And because the product was meant to be self serve, getting a sales person or throwing money at advertising wasn’t going to help. This was something we could do ourselves.
Introduced annual plans
Smoothed out the process to add extra users, products, and integrations to the package.