Team 14 - Why Slogan: Why not us?

2. NOWADAYS…

3. Tea falled in love with Lemon at Lemon tea shop, in
Hanoi and no long time, they got married.
AT HANOI

4. One day, on the bed, Tea and Lemon have an
intention to open the Tea <3 Lemon shop with
slogan: The best making love, the best sweet smell

5. Name: Lemon Tea Shop
Target Customer: Gossip guys aged 15 – 25 love to hang out with friends
Product: Hanoi’s “Lemon tea” and other drinks
Slogan: The best making love, the best sweet smell
Online marketing: Facebook Fanpage and PR Article for shop.
Budget: 10 million dong.
Revenue: 3 million dong/1 day
Having a parking and WC

6. Tea
Jasmine Fragrance Sugar
1 or 2 Lemon slices
Hanoi’sLemon Tea
PRICE:
8,000VNĐ/1
GLASS
INGREDIENTS

7. One week later…
• Tea <3 Lemon becomes one of the most famous Lemon
tea shop.
• Loving smell-Clean, Perfect and cheap
AT SAIGON
Lemon Tea

8. What happened
after that????
Lemon Tea

9. Recently, Market have been
many rumours ....

10. Tea <3 Lemon
is down and ...
No one comes…

11. But we need to
fix it and keep
the cusomers’’
trust
Long time ago, before
opening, we know that this
day can happen like ( vụ
melanin
của vinamilk)

12. MARKETING
STRAGEGY
Renew
Products
Promotion
on
Facebook
Cosolidation
Customer
Trusting
Review
Customer
Reaction
OUR SOLUTION

13. RENEW
PRODUCT
♥ Mix Type of Teas with Lemon
and show Advangtage and
Disavantage for each Age of
Customer.
♥ Made it both hot and cold water
♥ Using Honey or sugar to mix in lemon Tea

14. Green Tea:
o Advangtages: Adding citrus juice or vitamin C to green tea increases the amount of
antioxidants available for the body to absorb by more than five times
o Disavantages: Green tea is not for everyone. People with heart and kidney problems, stomach
ulcers, psychological issues, or who are pregnant or breastfeeding should limit or avoid tea.
And talk to your doctor about drinking green tea if you are taking any of these medications
due to possible interactions: Adenosine, Antibiotics, Beta-lactam, Benzodiazepines, Beta-
blockers, Propranolol, Metoprolol, Blood Thinning Medications (including Aspirin),
Chemotherapy, Clozapine. Ephedrine, Lithium, Monoamine Oxidase Inhibitors, Oral
Contraceptives or Phenylpropanolamine.
Black Tea:
o Advangtages: For a variety of reasons, black tea can contribute to weight loss as long as you
drink it unsweetened. A squeeze of lemon juice adds flavor to make it easier to drink, without
injecting so many calories that it derails your weight loss efforts.
o Disavatages: It effects on your Sleep beacausse of cafein
Source: http://www.livestrong.com/article/343791-medicinal-benefits-of-lemon-tea/
TYPE OF TEA: ADVANTAGES AND DISADVANTAGE

15. ADD – IN
• Showing Ingredients for Customers
• Introduce something about Tea and Give some
advice or notice the Tea shop that Customer can
buy.
• On the table, having: Suggar, Lemon, Honey and
jasmine that they can choose and changing for your
glass
• Depend on customers’ taste of sweetness, sourness
or bitterness and uses of different kinds of tea, we
have different ways of combination.

16. PROMOTION
Introduce the changing of Products by clip and note
Invite some customers that made a
relationship with shop before by email to
using trial Products.
Interview some customers that uses the new products

17. PRICE
o Type of Tea have many Prices .
o Changing Menu, Show the Price of Teas And Press
the benefits of Teas.

18. Finally…

19. One customer comes, two customers come and more than
come. They believe in Tea <3 Lemon Shop

20. We know what is good
for our health!
“From heart to heart.”

21. The end
Thank you!