Advertising Essays

Advertising Essay
Advertising
According to the American Marketing Association, advertising is, 'any paid form of non–personal
presentation and promotion of ideas, goods or services by an identifiable sponsor'.
Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed
the following reasons why a business needs to advertise:
* To create awareness, customer interest or desire
* To boost sales
* To build brand loyalty
* Tolaunch a new product
* To change customer attitudes
* To build the company or brand image
* To remind and reassure customers
* To offset competitor advertising
* To support the sales force
Advertising consist of two main features: the message and the medium.
The message is what you want your...show more content...
These objectives can be divided into three main groups:
1. To inform, e.g. tell customers about a new product
2. To persuade, e.g. encourage customers to switch to another brand
3. To remind, e.g. remind buyers where to find the product
Set the advertising budget
Setting the advertising budget can be a complicated task for any business. This is because; it is
difficult to predict how effective a particular campaign is going to be, and therefore how much
money should be spent. There are a number of ways, which business might use to decide upon
advertising budget, e.g.:
* As a percentage of past sales– the advantage of this is, using finance already earned. The
disadvantage of this is, it ignores changes in the future market
* As a percentage of future sales– the advantage of this is, it is very flexible. The disadvantage of
this is problems can occur if, sales targets are not met.
* Based on competitor expenditure– the advantage of this, easy assess to the market. The

disadvantage of this is, it can lead to competitors gaining the lead because, they are always the
pace–setters
Determine the key advertising messages
The advertising message must be carefully aimed at the target consumer audience. An effective
advertising message should have the following characteristics: 1. Meaningful– customers should find
the message relevant
2. Distinctive– attract customer's attention
3. Believable– should be a truthful
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Effects of Advertising Essay
Every day, the average person watches three hours of television, reads between five to ten
magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of
what he experiences are advertisements that come on at an average of every ten minutes. These
advertisements are usually used to persuade the costumer to buy something. They also might be used
for the listener to do something that the advertisement is asking. Sometimes these advertisements
can be hidden messages between or in television programs. This paper is a serious investigation in
educating the reader about the effects of advertisement. This investigation will include looking at
how advertising began, the actual purpose of advertisement, the...show more content...
This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2).
Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication,
advertisements started being printed in them, even if the advertisements were simple at the time.
Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin Franklin
founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was special
about it is that it had pictures accompanying the ads to help the people understand better their
product, which was the difference with his close relative, The Boston Gazette, which had pictureless
ads (YouHis3). Since the eighteenth century, most newspapers have relied on advertisements for part
of their profit, and they have been developing advertising bit by bit.
Following the example of the newspapers, radio programming began using advertisements. These
advertisements were very slow and repetitive sonnets that companies used to get people to know
their products. These advertisements started in the late 1800s, with their lengths being fairly short.
They never extended past a minute. To compensate for the brevity of the ads, companies would
repeat the same ad many times between radio programs.
Then, the invention of television came along. Advertisements on television captivated everyone's

The Power of Persuasion in Advertisements Essay
The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and
salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop
breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that
he's seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal
messages to viewers. These different techniques have proven to be effective with television watchers.
Advertisers use these three techniques to target a certain audience.
Demographics play a large role in aiding businesses with the adequate information to convince the
viewers. The main demographics include gender, age, culture, race, and...show more content...
The advertisements generally deal with breakfast foods, toys, clothing, and cars. The targeted age
range covers a wide spread. Depending on the type of channel, the advertisements will vary and
target a certain age group. "Transforming a brand into a socially responsible leader doesn't happen
overnight by simply writing new marketing and advertising strategies. It takes effort to identify a
vision that your customers will find credible and aligned with their values" (Mainwaring).
For example, the "Leo Messi on the road to the 2014 FIFA World Cupв„
ў – Fast" commercial
advertises a pair of Adidas soccer cleats. Furthermore, the ad is trying to persuade young athletes
to buy this product. The appeal is to ethos because the ad relies on the credibility of a professional
athlete. The next ad in this time slot is from Old Spice, "The Man Your Man Could Smell Like."
This is in the demographic category of gender as it appeals to both men and women. Men will be
great if they wear the product. Also, women should buy the product so their man will smell great.
The next time slot is the ten a.m. to four p.m. window. The ads aired during this time generally aim
to reach the older generation and have to do with aging. Another target is children when they arrive
home from school. A commercial that depicts how advertisers target the elder age group is from
Coca–Cola, "Older Couple Turn into Adorable Kids." The appeal is ethos; older people will feel and
appear younger after they

Advertising in the Media Essay
Advertising is an important social phenomenon. It both stimulates consumption, economic activity
models, life–styles and a certain value orientation. Consumers are confronted with extensive daily
doses of advertising in multiple media. With the continual attack of marketing media, it is
presumable that it will affect our individualism and society as a whole. What are the effects of
advertising today? Does television reinforce the mainstream ideology of contemporary culture? How
do they shape the society? Can the media help break the barriers of gender roles? Consumer minds'
can be changed, opinions molded. I believe advertising in the media today is slightly changing,
however will not drastically change. The commercials and advertisements...show more content...
Ads and commercials, with their images of cowboys, successful businessmen, construction workers,
sophisticates in tuxedos, muscle men and others, advertisements may seem to be flashing by
casually. But they actually represent countless– if often unconscious– decisions by writers,
advertisers, producers, programmers and others about what men look like, say and even think. Men
view magazine advertisements containing images of men that varied in terms of how traditionally
masculine versus neutral they were and whether the models were the same ate or much older than
the viewers. This suggests that nontraditional men's gender role attitudes may be rather unstable
and susceptible to momentary influences such as those found in advertising. Several parts of
relationships are viewed differently by the sexes. "Men view women as lower on the
socioeconomic scale, while women see the two genders as at equal level on the socioeconomic
scale" (Melville and Cornish, 1993).
When studying the many different commercials these two commercials definitely supported the
main type of male role in advertising. Coca–Cola ran an ad in which at a certain time all of the
women in an office rushed to the window to watch a construction worker take his shirt off and drink
a Diet Coke. Although he is undressing, the situation allows us to assume that he will not reach full
nudity. Another good example opens with two women sitting in a park eating

Essay about The Power of Advertising
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms
have to control consumers all over the world. It is a form of communication that typically attempts
to persuade potential customers to purchase or to consume more of a particular brand of product or
service. Its impacts created on the society throughout the years has been amazing, especially in this
technology age. Influencing people's habits, creating false needs, distorting the values and priorities
of our society with sexism and feminism, advertising has become a poison snake ready to hunt his
prey. However, on the other hand, advertising has had a positive effect as a help of the economy and
society. In the business market, the main and...show more content...
The problem of such purchasing is that the natural satisfaction of needs is replaced by the
artificial. A good example is the marketing of milk products in the Third World. In the 1970s the
multinational food company Nestle advertised powdered milk for babies as an alternative to breast
feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive
image of development, modernity and technology that businessman projected to mothers. In this
case, however, the results were tragic, because the product required sanitary conditions that were
not available in those times. Therefore, many infants who were fed in this way faced illness and
even death. Far from offering a diversity of choices for the satisfaction of needs, advertisement
offers only one message: "purchase a commodity." Since advertising must create new demand, it
must also continually produce unsatisfied costumers. Those customers are more likely to look for
products to fulfill their happiness, even though they do not reach that point. Mander writes that "the
goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our
fears, insecurities, and anxieties, always reminding us that our lives could be better only if we buy
this or that. The purpose is to make us slaves of commercials, and as slaves, do as they please. This
is the reason for its existences,

Advertising Essay
Advertising There are millions of people in the world, all of whom are potential car buyers in the
car companies eyes, resulting in highly competitive advertising. These companies need to appeal
to all groups of people, so for certain people, they will advertise a certain car. For another car they
have created, they will appeal to another target audience. The most common target audiences are
students, business men, women, families, elderly and environmentalists. All of these people are
going to buy cars so they need cars which are going to appeal to them. Both male and female car
adverts are shown at particular times in the day. For example. There are...show more content...
The car should also be seen to make the man in the advert macho, and to look successful. This is
because most men want to be seen as masculine with charisma. All of these issues are considered
whilst portraying a man in a car advertisement. Women on the other hand are seen to be more
intelligent and sophisticated in car adverts. For women though, they also want to be seen as sexy
and attractive somehow like the men. For both sexes its about looking and feeling the best you
can and if the person in the advert looks great; feels great; why can't you? Although there are
definite trends in the way men and women are portrayed in car advertisements there are also
differences with different cars. In my study to find out whether companies are more successful in
reaching women or men, I have gathered a collection of print and T.V ads in which I can analyse
to do this. In a Renault Laguna advert I have looked at, a man is seen cruising down a hill,
weaving through the roads from a picturesque villa at the top, making it seem effortless in the mean
time. Whilst he is doing this there is an insight to the car where the man is going through all the
accessories inside. In this advert the man looks in control, very sophisticated and at the same time
extremely stylish. This advert will appeal to a more self–conscious and judgemental man, but a man
with a bit of money too. This advert

Advertisements Essay
We see advertisements all around us. They are on television, in magazines, on the Internet, and
plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed
them all of their lives and have just come to accept them. Advertisers use many subliminal techniques
to get the advertisements to work on consumers. Many people don't realize how effective ads really
are. One example is an advertisement for High Definition Television from Samsung. It appears in an
issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other
various media. The magazine would appeal to almost anyone, from a fifteen–year–old movie addict
to a sixty–five–year–old soap opera lover. Therefore the ad...show more content...
In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader.
Jeffrey Schrank's "The Language of Advertising Claims" explains wonderfully the most common
techniques that advertisers use in their ads. In the advertisement for the High Definition Television by
Samsung, three of Jeffrey Schrank's techniques are used: the "Weasel" claim, the "Unfinished"
claim, and the "Vague" claim.
The claim that is most apparent is the "Weasel" claim. A weasel word is one that appears to be
pretty significant and meaningful but if analyzed further really don't mean much at all (Shrank par.
9). The High Definition Television advertisement claims that it as a flat screen that is "virtually
distortion and glare free" (Entertainment Weekly). The ad doesn't say that the TV has no distortion
or glare. Instead what is says really has no meaning since virtually can be interpreted in many
different ways. The ad does give the impression, though, that the television has no distortion or glare.
Another claim that is used is the "Unfinished" one (Shrank par. 10). An example of that in this
television advertisement is when it says that the picture on these TV's is "bolder, brighter and more
exciting" (Entertainment Weekly). It doesn't, though, say

2.1.4 REASONS TO ADVERTISE IN A NEWSPAPER As with all advertising media, newspaper
advertising has various strengths and limitations. The strengths are as follows: REACH: No other
promoting vehicle has the compass of daily papers. Broadly, about 105 million grown–ups read a
daily paper in print or online on a normal weekday and more than 111 million read a Sunday daily
paper. Seven in ten grown–ups read a daily paper or visit a daily paper site in a normal week
(Scarborough Research). Newspapers offer the widest reach of any advertising medium.
QUALITY: Your absolute best prospects arenewspaper perusers. Individuals who are regularly
named upscale meaning upper salary, advanced education, proficient/administrative occupations all
consider themselves newspaper...show more content...
IMMEDIATE: Newspaper advertising is among the speediest types of promoting with greatly short
due dates that permit advertisements to be made and keep running in a matter of days.
FLEXIBILITY AND TIMELINESS: Flexibility is perhaps the greatest strength of newspapers.
Newspaper is not like any other media, in newspaper advertising, the advertise is allowed to build
the advertisements in any size. National advertisers can adjust copy to match the specific buying
preferences and peculiarities of localized markets.
CREDIBILITY/TRUST: Consumers trust and believe in newspaper advertising more than any other
medium of advertising. A survey carried out showed that Thirty–six percent of adults have a very
strong believe and trust in newspaper advertising, a wide gap when compared to television
advertising (8 percent) or internet advertising (15 percent).
SELECTIVE VS. INTRUSIVE: Advertising that is being spooned out to shoppers are not really
accepted by them. The most medium of advertising that is used by shoppers is the

Advertising and its Appeal to Society
Today we live in a society that is being dominated and confounded by commercials and ads. A new
age, which could be referred to as the advertising age where commercials and ads tell us what is a
necessity and what isn't. Howard Luck Gossage in his book Is There Any Hope for Advertising?
Stated that there are ads and commercials everywhere around us in which there is no escape. "I
like to imagine a better world where there will be less, and more stimulating advertising. I suppose
all of us would like to see this come to pass, it would certainly clear away some of the confusion
from advertising's murky picture and make it easier to comprehend" (7). Ads and commercials have
flourished everywhere like a...show more content...
Presumably the most popular aspect for advertising is the first aspect since advertising is all about
using the right statements and pictures that would grasp the customer's attention. It essentially aims
to cause the customer at least look at the article to see a picture or a name of the product, which is
being advertised.
One way to persuade and plunder the customer's attention is to use catchy slogans, characters,
symbols, and icons with which the advertisers use to identify and advertise their products.
Volkswagen has been one of the most famous car companies that have been known to use catchy
slogans and different symbols. For instance, in 1988 Volkswagen made a commercial that generally
says that a car is more precious than diamonds to a girl.
"In the commercial a song titled Everyone's going through changes is played in the background as
a young lady emerges from the household and slams the door. She pulls her ring off and posts it
through the letterbox, then storms down the street ripping off her pearls, slinging a bracelet past
a cat, abandoning her fur coat over a parking meter. Poised over a grating into which she is about to
dispose of her car keys, she has a change of heart as she considers what she'd be throwing away.
Perked up enormously, she drives off in her VW. Super: If only everything in life was as reliable as
a Volkswagen" (Kanner 105).
The

Content Advertising Essay
Content advertising is a vital promoting and business process concentrated on making and
circulating significant, pertinent, and reliable substance to draw in and hold an obviously
characterized group of onlookers, and at last, to drive productive client activity. This class will
acquaint you with the universe of substance showcasing and give you a major picture perspective of
all that you requirement for a fruitful substance advertising technique.
Each fruitful organization has a story. It's expected to survive. What do you remain for? What
message do you bolster? These are for the most part ideas that we'll talk about in this class.
One of the contrasts amongst great and incredible substance advertisers is that the last have a...show
more content...
In the advanced universe of inbound, the initial introduction of your business gets through your
composition. You can have the best organization, the best items, or the best administrations, yet in
the event that you're not ready to impart that to your crowd, at that point you chance losing them. In
this class, you'll figure out how we get thoughts out of our head and organization them into a
successful bit of substance. Moreover, you'll take in some syntactic entanglements to maintain a
strategic distance from. Now and again a straightforward wrong utilization of it's versus its can
prevent your gathering of people.
A savvy advertiser searches for efficiencies with regards to content yield. Repurposing content is a
solid substance creation strategy for reusing content into various arrangements, giving yourself the
capacity to deliver more substance at a faster pace. In this class, you'll figure out how to
proactively recognize repurposing openings before a bit of substance is made, and in addition how
to repurpose and republish an effective bit of substance after it's been made.
Most advertisers invest more energy making content than really getting the word out by advancing it.
With regards to advancing substance, you ought to invest around 40% of your energy making it and
60% of your opportunity advancing it. In this class,

Advertising Essays
ADVERTISING: RIGHT OR WRONG
The largest money–making industry in the United States today is advertising. During events such as
the Super Bowl, companies pay large sums of money in return for thirty seconds of air time.
Advertising is the act of promoting a product by informing the public of the products worth. Whether
it be television, radio, or newspapers, companies must find a distinct name and phrase that one can
associate with their product; nonetheless, people often take offense to these names and phrases.
People claim that often times these product names promote racial stereotypes and racial disunity.
While some people may take offense to the name of the product as well as the way companies go
about...show more content...
In the article "Crazy Horse Beer Brews a Legal Storm," by Michael Gartner, one reads of Indians
who take offense to Crazy Horse beer. These groups of Indians advocate the removal of the beer due
to it exploiting the name of their famous Indian leader Crazy Horse. Robert Sack, a lawyer for the
First Amendment, states it best by saying, "Nothing could be more dangerous in a democracy than
banning things simply because people find them offensive or unlikeable."1 The First Amendment
does not state that everyone must be satisfied in order to have this freedom of expression. The First
Amendment's purpose, as Sack points out, is to give everyone the right to an opinion!
no matter what others think. If an advertisement does not maliciously attack a race or group in
society, then that advertisement is simply practicing its First Amendment right. Therefore, one
cannot assume that advertisements promote racism.
While advertising is a practice of the First Amendment, government has set various rules that limit
both what and how one can advertise; as a result, malicious acts of racism and racial disunity cease
to exist. Government agencies have developed copyrights and patents to ensure the protection of
people's rights and ideals. If one does not wish to have the name of something or someone very dear
to him exploited, than that individual has the right to have their product or name copyrighted or
patented. A

Creativity Makes Advertising Effective Essay
Introduction This essay aims at exploring the impact of creativity in advertising and how creative
advertisements are more effective in communicating to a target audience. It looks at how creative
ads have more impact and how consumers react when the message is delivered in a unique and
new way. It particularly focuses on the value that a creative ad can imply for a brand or a product
and how it can contribute to strengthen corporate brand image. How a creative ad can build
consumer brand loyalty and change his or her mentality towards the firm and strengthen brand
loyalty. The first part of essay talks about creativity in advertising. What is creativity in advertising
and how does it impact the corporation and...show more content...
Unless the commercial has a unique presentation the consumer will not invest time in completing
the commercial. The visual representation of the brand in a advertisement expresses one form of
emotion by which consumer is influenced pre purchase and can associate with the brand post
purchase .It builds brand equity among consumers which provides a physiological value to
customers by enhancing their interpretation about the product and influences future purchase
decisions and satisfaction .Creative advertising campaigns provide international brands to sustain
market strength and internationality. Creative ads give imagination and substance to the product.
Often there is a tug of war between the clients and creative's with the use of creativity in a
commercial. As clients make huge investments for a campaign they expect the commercials to be
educative and persuasive. As there is no real form or method of measuring the degree of creativity
or the impact of creativity most clients which have limited budgets set for a campaign do not
expect the agency to make a creative and innovative ad(Charnock W, The End of 'Think Global,
Act Local': Big Ideas Are Global , 2007) . As not all corporations or brands can afford to make huge
investments in advertising by constantly using media forms to build

The Effects of Advertising Essay
The Effects of Advertising
To advertise is to 'make generally or public known, to praise publicity in order to encourage to buy
or use something, to ask or offer by public notice.' Advertising persuades, informs, competes and,
indeed, entertains.
The word 'advertise' comes from the French word 'avertir' which means 'to warn'. Many years ago,
chemists, barbers, prostitutes, etc would have relied on advertising to promote their business.
Chemists (or apothecary) would have advertised their business with their logo– a remedy bottle with
a serpent snake wrapped around it. Whereas barbers where instantly recognised by a red and white
striped pole outside their shop. Prostitutes would have...show more content...
In 'Pester Power', children were immediately able to answer the question ' What are Gary
Linekar's favourite crisps?' with the correct answer 'Walkers' as he is used in the advert to
advertise this product. This, no doubt, shows the popularity of adverts in themselves. Also, the
question, 'What do the Spice Girls drink?' was again correctly answered with 'Pepsi' as they had
promoted the product. This was because their pop icons advertised the product and could have easily
lead to young children thinking that if they drink this juice, they will be like their idols. Sex is often
used in advertisement too, aiming towards teenagers and adults. A picture of a naked or partially
covered girl will instantly grab attention and, although the viewers may not buy the product, they
become familiar with the company. Another good technique is comedy, which makes advertisement
a form of entertainment. It can generate conversation in people, a valuable means of advertising as it
spreads through word of mouth. Other techniques, which are commonly used and successful, are
music, popularity and propaganda. If a product is shown being enjoyed by others, people instantly
feel it is the next must have. Although parents and older people are sucked in by this method,
children are a lot more vulnerable to it. When children pester their parents for the next must have,
they do not stop until they eventually get

A Comparison of Two Advertisements
Advertising is a way of publicizing a product that you want to sell. There are many of different
things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods
that are out in the shops. Advertising effects me everyday because every time I see a advertisement
it attracts me to the product and I think about buying it or saving up to buy it.
In this assignment, I will be talking about two different car advertisements; one car advertisement, the
Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and
over. The other car, the Rover Streetwise advert comes from the Radio Times which is...show more
content...
The Rover streetwise advert has pictures of daily life things such as coffee, donuts, a football,
children's Wellingtons boots and a shopping trolley with groceries inside the trolley. This
indicates that the car is a family car and is aimed at married women mainly but can also be used
by a family man to drive to and from work. The slogan for the advert "shrugs of life's little
challenges" is related to the pictures for example the child's muddy Wellington boot. The donut
would represent the father who is hungry on the way home or to work, the shopping trolley
would represent that the car is useful for a family shopping spree. The advert also uses the word
'Bump' which is saying that even if a heavy load is in the car it can still go over speed bumps. I
like the way the advert creates an image of characters in the readers mind, although you cannot
see a physical person (image) but the pictures imply their existence. For example, like when I saw
the picture of the Wellingtons, an image of a little boy was the first thing I thought of. The advert
tells stories of different family lives because each picture relates to many things in everyday life.
I wouldn't buy this car because it's Rover, and I don't like rovers I don't think they are good quality
cars. However the way this car is designed is nice, it is an attractive car and I wouldn't mind driving
it. I appreciate this

The Techniques of Advertising Essay
The Techniques of Advertising
Advertising
There are obviously a lot of techniques used for adverting such as getting the attention of the reader
or viewer. Advertising has been used for decades; however different techniques are slowly being
introduced. As example of this would be that in the 60's, companies had a low budget to advertise,
whereas now a days they have multi–million pound budgets to advertise their product.
In a company's business plan, a large portion of their money is spent on advertising. This is firstly
done to get them in a safe stable place n their market. This is the main factor why they 'risk' a lot of
their money into investing in advertising. The reason for doing...show more content...
The reason for this as some members of the public found them to graphic for everyday ads.
There are many different ways a product can be noticed, they range from Bill Boards to Pop–Up
adverts on a website. All different companies will use the web to advertise, and better known brands
such as Coca–Cola will advertise on popular television stations that will be viewed thousands of
times.
There is one main body that controls advertising; this is called the ASA (Advertising Standards
Agency). The ASA is the independent, self–regulatory body for non–broadcast advertisements, sales
promotions and direct marketing in the UK. They administer the British code of Advertising, sales
promotions and direct marketing to ensure that advertisements are legal, decent, honest and truthful.
As example of the ASA enforcing these laws is with '24/7 Locksmiths'. They advertised with the
headline
"Call and we are thereГўв‚¬В¦" and stated
"Free call out 24 hours, 7 days a–week, 365 days a year."
However the complainer had paid a Г‚ВЈ50 deposit and was then told by them that they could not
replace his locks and his deposit was non–refundable. Due to this the ASA removed the Ad.
All adverts have their own way of attracting the viewers attention, however they usually appeal to out
basic instincts or needs. To do this adverting agencies reflect them in the advert. There are other

Advertisement Definition Essay
Advertisement:
Every time we switch on TV and watch so many ads. Our minds are sold by a lot of advertisers, a
research say that we see hundred thousands of ads in a day, some of them are memorable and other
are forgotten. The ads which we remember are made by advertisers according to our need, we just
think that this ad has been made for me.
Well Advertisement is the promotion of product or service through which a company finds the way
to promote its product or service to people and maximize its product. Without advertisement it is
impossible to compete with others in this fast Era.
As it is the art in which we try to convince our consumer to use our product. So it always has two
fact one in the favor of advertising and other is opposing factor which are against the...show more
content...
It can be selected as problems in life whether they are psychological or real. E–g one has to decide
that what he must wear in some special event that may be the birthday of her fiancГ© and ad is
made that one is offering a chocolate gift to a girl and he is wearing a formal dress of any
company for whom ad is to be made. So he can select the kind of dress he wanted to wear and he
may also get the idea that what gifts I can offer to my fiancГ©. Some ads are not helpful for the
sale of product but they are so much entertaining that can make people smile laugh or making the
moment memorable, which can make the image of brand in their mind and in future they want to
buy their products. Although they are not buying the product which has been advertised but good
will of brand is made in consumer's mind. For the New established businesses it is more important
for business to make its image in society, so for new companies it is very necessary to advertise
their business, products

The Pros and Cons of Advertising Essay
"Just do it" – "I'm lovin' it" – "think different". What do these statements have in common? They are
slogans for some of the most well–known companies around the world. We immediately associate
them with their respective companies because they have been advertised to their audiences as such.
Advertisements have become such an integral part of corporations but why are they so important?
It seems as if they affect our social psychology when distinguishing our needs from our wants. We
should accordingly ask ourselves whether the use of advertisements to create demand creates a
positive or negative impact on society. Conversely; does it stimulate demand and provide a positive
influence on the general economy or, does it create a false sense...show more content...
This creates norms and popular culture that have been imposed and not accepted by society. To sum
up, this essay will attempt to prove that advertising can positively impact society if individuals look
at them from a critical perspective but can also pressure consumers to make purchases they wouldn't
otherwise make.
Webster's dictionary defines a habit as: "a usual way of behaving: something that a person does
often in a regular and repeated way". Civilization has gotten use to the act of consuming
advertisements. It seems that we now consume more than five thousand advertisements daily (C.
Johnson) but we seem to focus more on the products of advertisements we more steadily use. This
can be reflected in the way we decided what product we wish to purchase, and even which
advertisements we chose to consume. We can better understand this message through Andrew S. C.
Ehrenberg statement in his article:
The role of repetitive advertising of well established brands is therefore predominantly defensive – to
reinforce already developed repeat buying habits. The consumer tends to perceive advertising for
brands he is already buying, and repetitive advertising enables the habit to continue to operate in the
face of competition. The consumer does not have to be persuaded to think of his habitual brands as
better than others, but has to be reinforced in thinking of them as at least no

Advertising Essay
Advertising
Advertising can be done in several ways, these are
Broadcast advertising
Broadcaster advertising is were a company produces a television advert which is broadcast usually
in a 30 second slot in the middle of different television programmes tour operators for example.
Advertisement is the generalised name for all media or promotional types of broadcasting to a
particular target market.
Brochures and leaflets.
Travel companies use many different leaflets and promotional devises to portray their message to
the general public. Therefore it is vitally important to portray the correct image. Brochures use
colourful images to get their message across and informal style...show more content...
This means that if a programme, which encourages large numbers of views, can therefore pass this
cost on to the companies which want to advertise on the particular time slot. The major television
networks can advertise a companies product or service except the BBC. Holiday promotions
usually take place after Christmas, this is because people can be influenced to purchase a summer
sun holiday because of the cold climate in which Britain usually has during the winter months. In
addition television advertisement can be very expensive this is because the travel company has to
pay for the advert to be made which entails employing actors, directors to film studios. Plus on top of
that the promotion of the whole advert can run in to large amounts therefore television advertisement
is a very expensive means of advertisement. Some media advertisement can be applied to different
parts of the countries regions which can be for a specific area, and there is national advertisement
which broadcasts its message to the whole nation which is watching that particular television station.
Print.
Printing is a form of media advertisement, which takes place on paper. Consequently this can be
applied to many different media forms, which publish written articles on a regular basis. This is

Advertising Strategies Essay
Advertisements that are featured in magazines feature both products and people. These ads can
further be divided into the categories of "glamorous" products, like perfumes and clothing, and
"nonglamorous" products, such as antacids and cleansers. In order for the advertisement to work
effectively the product must be directed at the correct audience. Therefore, each of these products
had patterns as to the type of product being sold and the attractiveness of the people used in the ad
of the product.
One advertisement was for Calvin Klein's One, a scent for men and women. This advertisement
contained many attractive males and females. The males were naked and their genitals were
covered by a bottle of One. They had perfectly chiseled...show more content...
The lighting reflected off of each of their lips. The aura of the ad was very sexual and sensuous.
An advertisement for the clothing store The Gap contained a highly attractive female. She had
shoulder length hair blond hair and light blue eyes. She was sitting down with her legs crossed,
dressed in a tight white shirt and a tight pair of blue jeans. Her smile was ear to ear and pearly
white. In this ad the female was portrayed as the ideal beautiful woman, with blond hair blue eyes
and a slender body.
These two advertisements are advertisements for "glamorous" items. In each of the advertisements
attractive people are used to try to sell the product. It is a tactic of self–fulfilling prophecy, that is
people look at the ads and believe that they, too, can be that beautiful person in the ad.
An advertisement for Maalox antacid contained an elderly man. The page was divided in half with
before and after pictures. The before picture had the man with a look of great pain on his face and
he was groping his stomach. On the corner of this picture was an extended hand with Maalox, trying
to give it to the man. The next picture, the after, displayed the man smiling and normal. This
advertisement was used to show the soothing abilities of Maalox.
Windex glass cleaner's ad contained a housewife. She was wearing a blue robe with her hair up in
curlers and fuzzy slippers. She is pictured scrubbing a

History of Advertising Essay examples
History of Advertising
The earliest form of advertising was simply people receiving information about goods and services
by word of mouth from traders. Word of mouth advertising was used throughout the centuries and
still is today, but something was introduced in the 15th century that would revolutionise the way of
life. In the 15th century the printing press was introduced. In Europe printing was introduced in the
15th century, that movable type was reinvented by Johannes Gutenberg in Germany. From there
printing spread to Italy, France, and England, where it was introduced by William Caxton. In
England the first printing press was located at Westminister....show more content...
Bill posting was a popular and cheap way of advertising. Many people in big towns were employed
into sticking posters onto walls around the towns, often covering other ads. Also another way of
advertising was to use people to carry posters around all day. These people were called
sandwich–board men. As competition increased, advertisers began to experiment with different
ways of printing adverts. Advertisers wanted to attract the most attention so people would buy their
product. A few ways of attracting attention were to have a striking first line, bold headlines, or
repeated claims were all favoured devices.
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Even so, it was not until the latter half of the 19th century that advertising really began, not only to
grow far more rapidly, but also to take on its now familiar forms. Several factors contributed to this
sudden expansion. The Industrial Revolution had begun to concentrate production into fewer hands
because machines could mass–produce in less time. Correspondingly, the producers need to
advertise their products because the machines were very expensive and needed to compensate for
them. A rise in general income and literacy had led to an increase in the circulation of the
newspapers, which in turn made them far more attractive as an advertising medium.

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