This is just an outlined guide. Not a complete handbook. This is just to give you a start up.

1. Incomplete ONLINE Marketing TIPS
1. Create Website
By Creating website you will be having more professionalism and wide range of future
prospective business since Little Tokyo is not only in Myanmar but they are also in many
parts of United States. It will give you an advantage edge to become the chain business and
much more.
2. Create Blog
By Creating a BLOG under your website (eg: blog.littletokyoyangon.com), you will have
your own blogging area where you can have your sayings.
3. Comment on Blog
It is a great way to get your customers to your website and your items. You will be branded.
You should leave comment on blogs that are related to your website such as “Cooking”,
“Japanese Food”, etc. Also write a “Good Content” on your blog.
Create a community by answering your comment
4. Create Video Tips (Beginner’s Guide) & Booklet with Photo:
i. Interview
1. About yourself and your team
2. Why start Japanese Restaurant when there are many?
3. What are your ideas and what do you see in current market
situation?
4. How do you think you can overcome the obstacles?
ii. Some sushi cutting teaching (complete teaching)
iii. Basic Sauce mixing (not complete one)
iv. How you choose your raw material?

2. 5. Optimize your website for search engine (example: to be top when search in google
for Japanese Food)
6. Check your social networks for their Insights and find your target market and
create the Vibe for your Target.

3. 7. Create an Affiliate program
If you do not have money to spend, all you have to do is ask people to market for free by
rewarding them with cash for every sale they bring to you. Think of it as a performance
based marketing
8. Answer Questions
Answer questions on forums regarding your expertise. This will go along with No.4
9. Go to Network events
Most of the people you will meet will be useless but depending on the way you
communicate, you will learn to turn them into business relationship and friendship.
10. Give Steep Discounts
Give more promotion. Check No.6
11. Have exceptionally great customer service
One of the ways to increase your life time value is to give an exceptional customer
service.
12. Get Press (Check with No.4)
The more people will talk positive about your restaurant, the more people will come to
your website and get more traffic. Get freelance journalist on your social networks.