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2015 Give!Guide Powerpoint
1.
2. Founded in 2009 and a 501(c)3, CanDo is a
grassroots, community service organization
that seeks to:
• Expand the pool of local community
activists and volunteers
• Originate projects of benefit to the
community when we identify an unmet
need
3. • Single-use Plastic Bag Ordinance
• CanDo CanGrow
• Waterways Keepers
• 10-10-10 for the Napa Food Bank
• Soles4Souls
• Drug Take-back with Clinic Ole
• Candidate Forums
• Napa Valley Give!Guide
4. “Ours is not the task of fixing the
entire world at once, but of
stretching out to mend the part of
the world that is within our reach.”
Dr. Clarissa Pinkola-Estes
6. • CanDo’s Guide introduces a novel
approach to year-end giving by
emphasizing donations beginning at
$10. In a single transaction (via
website or check), donors may give to
one or several organizations in varying
amounts.
7. 1. Raise funds;
2. Raise awareness about exceptional
work of Napa County nonprofits;
3. Foster a spirit of collaboration
amongst those nonprofits;
4. Inspire a culture of giving - especially
among new and young donors as well
as those who may not traditionally
see themselves as philanthropists.
8. 1. Compressed time frame:
November 1–December 31 (midnight)
2. Broad distribution of attractive,
easy-to-use catalog.
3. Donors go to user-friendly website to
learn more and make donations. Real
time ticker.
9. • Give!Guide distributed to 42k+ Napa
County homes and businesses as a
pullout in the November Marketplace
Magazine.
• 5k additional copies are made available
Up Valley and at public locations.
• Website goes up concurrently to accept
donations.
10.
11.
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13.
14.
15.
16. • Worked with 3 rock marketing to
create robust Facebook presence and
initiate use of Twitter.
• Offered optional social media
workshop to help nonprofits initiate
or enhance their social media reach.
• 2015 website will feature live social
media “lounge.”
17.
18.
19. • Recognizes exceptional work of a
young (<age 31) employee in the Napa
Co. nonprofit sector. Each Napa Co.
NPO may submit one nomination.
• At the Give!Guide Kick-off Celebration
in November, winner receives $1,000.
20. • Donors review Give!Guide catalog;
learn more at G!G website; give to one
or more NPOs with a check or a single
click.
• Donations close Dec. 31. Checks issued
in mid-January. Everyone celebrates!
21. • Applicants must be a 501(c)(3) in good
standing serving Napa County.
• Applicants must have been in operation
successfully for at least two years at time
of application.
• If a NPO serves Napa and another county,
a significant portion of the beneficiaries
or the work of the nonprofit must be
located in Napa County.
22. • Applicants should have a way of
measuring and reporting on their
work with a clear track record of
results where possible.
• The Napa Valley Give!Guide will not
include private schools, private
foundations, or scholarship funds.
23. • Preference will be given to
nonprofits that meet the preceding
criteria and represent a diverse
cross-section of the Valley’s NPOs.
• Preference also given to NPOs that
demonstrate a strong commitment
to a creative marketing program in
support of the Give!Guide goals.
24. • Animals, Arts and Culture,
Community, Education,
Environment, Health and Wellness,
Youth and Seniors
• Small, medium and large NPOs based
on annual budget:
$0-149k $150-749k $750k+
25. • Month long application window (May 16-
June 16): Three page, on-line form. All
previous participants must re-apply.
• Screening by committee of CanDo and
other community members.
• 40 NPOs will be selected. Our intention
is that approximately 20% of these
selectees will not have appeared in the
previous year’s Give!Guide.
28. • How will you appeal to new and first
time donors?
• Outline your strategies to promote and
encourage donations to your
organization through the Give!Guide.
29. May June July August Sept Jan
May 16:
Application
window
opens
June 16:
Application
deadline
July 1:
Selectees
notified
July 8:
Fab 40
meeting;
participation
fee due
Oct Nov December
July 27:
NPOs’
Catalog and
website info
due
Dec. 31:
G!G campaign
closes at
midnight
Oct.–Dec.:
Promo
campaigns
Nov 1:
G!G Catalog
distributed;
Full website
and Facebook
launch
Mid-Jan:
Checks
issued
Debriefing
IRS letters
due by
Jan 31
Aug. 10
NPO final
approvals
Nov. 4: Kickoff
celebration
30. • $300-500 nonrefundable fee
(Sliding scale based on annual budget)
• Attendance at mandatory meetings.
• Design and implement marketing campaign
to inform and engage potential supporters,
especially new supporters.
• Incentives (One from each selectee for the
Give!Guide’s “incentives’ pool”)
31. • Business partners
• Matching funds
• Incentives specific to NPOs
• Strategic use of Social media
• CanDo Spirit Award - nonprofit
employee recognition
32. CanDo’s Give!Guide nonprofits report:
• 65% new donors and new funds;
• Increased visibility;
• Credibility: “As if being in the G!G
is a Good Housekeeping Seal of
Approval.”
33. • Partnerships with other NPOs,
advertising, social media and other
positive attention
• Organizations likely to attain a higher
profile in the community.
34. • Year 1: 40 NPOs
• Raised: $106,000
• Year 2: 40 NPOs
• Raised: $235,000
35. • A Small Group of Committed Citizens
"Never doubt that a small group of thoughtful,
committed, citizens can change the world.
Indeed, it is the only thing that ever has.“
Margaret Mead
• Volunteers of Napa Valley CanDo
• You!
Founded spring 2009. 15 original members. Weekly eblast now goes to over 1100.
Encouraging volunteerism for existing NPOs is job one. These are some of the CanDo projects that have also energized new volunteers, young and old. 10-10-10 = $40K and tons of food. S4S = 13k pairs of shoes for US and abroad. Waterways = 2x month clean-ups. Drug Take-back w/ Clinic Ole = over 10k lbs. of meds transported by CanDo vols to Household Hazardous Waste. Plastics = Spring 2013 Napa City Council voted unanimously to move towards ban! Local candidates evenings. CD CG collaboration to bring fresh, local produce to the Napa Food Pantry.
Founded spring 2009. 15 original members. Weekly eblast now goes to over 1100.
In Nov. 2011, CanDo member, Amy Garden, visited Portland, OR. There, she spotted a catalog featuring local nonprofits to whom readers were encouraged to donate via a website. She brought that catalog to our attention and we were smitten.
Compressed time frame creates feeling of urgency. Traditional paper catalog eases the way for those who are not yet high tech. User-friendly website includes running tally (auction-like excitement). To learn more, visitors may click to NPO websites, FB pages, YouTube videos.
Every household, St. Helena to AmCan, receives G!G following PR campaign. It comes via Napa Valley Marketplace, our printing partner. Additional copies for Calistoga, public places, schools.
Beginning in 2015, we will list individual NPOs’ incentives here as well. Donors simply click the date to see what special incentives are being offered.
Award has been generously sponsored by the NV Vintners in 2013 and 2014.
Winners:
2013 Graciela Garcia Rodriguez – Napa Emergency Women’s Services
2014 Sarahid River Vazquez – Legal Aid Napa Valley
Any social media post (FB, Twitter, Instagram, etc.) that uses the hashtag #nvgiveguide will flow in real time to the Give!Guide website’s social media page.
Other marketing strategies: Posters, street banners, KVON involvement, radio interviews, print media
Award has been generously sponsored by the NV Vintners in 2013 and 2014.
Winners:
2013 Graciela Garcia Rodriguez – Napa Emergency Women’s Services
2014 Sarahid River Vazquez – Legal Aid Napa Valley
One-stop shopping: Donations as small as $10. Donate button yields list of ALL NPOs. Donor may enter different amounts for several nonprofits. A final click will deduct their total in a single CC transaction.
If an NPO serves a substantial number of Napa County residents or causes, they may qualify to be in the Give!Guide. However, any donations received need to be applied to Napa County.
We’re looking for small, medium, and large NPOs that serve all seven categories: Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Seniors and Youth.
We’re looking for small, medium, and large NPOs that serve all seven categories: Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Seniors and Youth.
Simple application. Variety of NPOs. Applicants asked to self-identify for categories (animals, arts and culture, community, education, environment, health and wellness, youth and seniors). Intend to bring in new, well-qualified NPOs each year.
The G!G is about your NPO, of course, but it’s also about cultivating a community of givers across the Valley. Average number of NPOs per donor = ___________.
Outreach campaign is critical: Email, social media, fundraisers, volunteer events, word of mouth. The goal: Valley-wide Give!Guide buzz!
Incentives: Incentives will be offered by the G!G every day. Nonprofits submit one incentive valued at $100 to the pool. G!G Team generates the rest. Individual nonprofits may offer their own incentives as well (e.g. ice cream cones, massages, website design).
Business partners: Matching grants? Partners in PR campaign to extend your reach Nonprofit award: Recognizing those who have committed to service – boosts moral. Winner = more PR and feather in your cap.
Based on our post-G!G survey, NPOs had an average of nearly 67% new donors on the lists of donors they received with their checks.
In 2013 we didn’t know if we would bring in $10,000 in donations in our first year or $50,000. This isn’t about CanDo raising funds for local NPOs. It’s about that culture of giving we’re striving to create together to the benefit of all. This year? How about ___________? But the Napa Valley Give!Guide is about community coming together, and catalyzing that action is what CanDo does best.
And why are we doing it? Two reasons: First, because we so value all the work that each of you is doing to serve our communities every single day.
Second: NV CanDo believes that most people are remarkably generous. They derive great satisfaction from helping others, but are not always certain how to help. It's our mission to help ease the way from intent to action. With your help, the Give!Guide will do just that.
