TULI eServices helped Wines-Til-Sold-Out (www.wtso.com) to expand from a simple online store to one of the bestselling eCommerce website for wines in USA. WTSO has a sales figure which runs in millions on festive seasons. Our team is engaged from the inception of the website (web & mobile), not only design and development, we are supporting them on 24/7 basis with one hour response time. The site is deployed with 3 cloud servers with automatic L5 load balancing technology to support high active/concurrent users.

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Case Study- Wines Til Sold Out (WTSO)

2. Case Study- WTSO
(Wines Til Sold Out)

3. About WTSO:
WTSO (Wines Til Sold Out) is the
bestselling eCommerce website for
wines in US continent.
It sells wine at 30%-70% off original
retail prices.

4. Client requirement:
The client has an initial requirement of building a simple ecommerce site and they wanted to
globalize within the US territory.
Our approach:
The website is being designed, developed and maintained by our team with admin and backend
control and 24/7 L2 support with one hour response time. We have a dedicated team for the site
maintenance and we are managing this site for almost 3 years now. Initially it was a simple
ecommerce site however gradually many new modules were added to enhance the functionality
of the site to provide ease of use to the customers.
Technology Framework:
• Frontend: PHP
• Backend : My SQL

5. Difficulties faced:
Before the development of the WTSO site, the client had a site named Til sold out for selling
their wines. The problem they faced is with speed issue of the website and during cheap stake
(i.e. marathon) the site was unable to handle the huge traffic.
Solution offered:
We have overcome the problem by introducing load balancing using cloud servers.
During marathon we manage the huge traffic by distributing the load into 3 different cloud
server. We create the cloud networks from the starting of till the end.
The duration of the marathon has substantially increased after the successfully implementation
of the load balancing. The client’s sales revenue runs into millions during these cheap stake.

6. Functions:
• Mobile optimized website
• Authorize.net Payment Gateway integration with CIM
• Facebook and Twitter APIs for LIVE campaign
• Icontact and Constant Contact API for mass mailing WTSO Customers
• FedEx and UPS for shipment
• Load balancing using 3 cloud servers
• The wines are scheduled according to the time. A particular wine is shown for a stipulated
amount of time and after the time that particular product is no more displayed
• Whenever a product is sold out the next product in line is rolled out
• Media report
• Future shipping date
• Laser printing

7. Wines Til Sold Out (WTSO) Cross platform UI
http://www.wtso.com/
http://m.wtso.com/
http://bit.ly/OMl2uQ

8. Benefits:
• The load of traffic is well managed using the cloud server.
• During code refactoring /code revision extra resources are added to develop the new
modules so that the dedicated team is not overloaded and the ongoing work does not get
hampered and there is smooth transition in adding the new functionalities.
• During the initial stage they had a sales figure of about $20,000, which is around
$100,000 by the mid of 2012.
Also during marathon they sales figure runs up-to $770,000.
• The duration of marathon has subsequently increased a lot which enables the client to
earn huge profit.

9. Thank you !
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Head Office, New Jersey
TULI eServices Inc.
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Jersey City, NJ 07302
Ph: 201-736-7217,
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TULI eServices Inc.
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Charlotte, NC 28273
Ph: 704-302-1088
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Ph: (+91) 033-3298-7212
Fax: (+91) 033-4000-4658.