1. THE
WORLD’S
ONLY
YACHT
REGATTA
AND
MOTOR
YACHT
RALLY
THAT
RACES
TO
THE
EQUATOR
2. THE MOUNT GAY RUM NEPTUNE REGATTA, a yacht
race and motor yacht rally that has more media attention and social
media followers than any other regatta in Asia.
This document explains why and outlines the unique qualities of the
Neptune Regatta, the partnership benefits and brand association.
CONTENTS
• Crossing the Equator
• Neptune’s Private Island
• The Local Community
• The Regatta Route
• The Parties
• Neptune PR
• Media Coverage
• Sponsoring & Partnerships
• Useful Links
3. THE NEPTUNE REGATTA
A truly unique, exquisite annual yacht regatta steeped in
centuries of maritime tradition.
‘CROSSING THE LINE’ (the equator) ..
is the coming of age for any sailor by
participating in the ceremony of
entering King Neptune’s Court and
transforming from ‘Slimy Polliwog’
through to the honourable ‘Trusty
Shellback’.
The Neptune Regatta is the only
regatta in the World that offers
today’s pleasure-craft sailors the
opportunity to participate in this age
old tradition.
4. NEPTUNE ISLAND
An uninhabited island that lies 8 nautical
miles above the equator is the southerly base
where participants and guests enjoy the
unmatched natural beauty of white sugar
sand beaches and crystal clear aquamarine
waters.
Neptune Organisers put up
purpose made canvas
accommodation for 350 guests,
wash areas, toilet facilities, BBQ
area’s, a fully stocked bar, Mount
Gay Rum Beach Hut, Medical
Centre and Operations HQ.
Apart from the jetty, the only thing
left on Neptune Island when the
last person steps off, are
footprints.
5. PULAU BLANDING
An island close to the uninhabited
Neptune Island is Pulau Blanding
with a population of 1,400.
A fishing village that has populated
the area since the before records
began(according to the elders) is
from where Neptune employs the
local workforce and knowledge
critical to the regatta’s success.
Neptune employs around 100
people for preparation and support.
Giving Back…
Neptune is not a charity but we
do endeavour to aid the progress
of our hosts. In 2011/12 Neptune
funded and assisted in a 2.5 Km
underwater pipe that now brings
fresh water to Blanding Island
for the first time.
6. A REAL SAILING
ADVENTURE
The Neptune Fleet consists of 40
Sailing Yachts (divided into classes
of racing, cruising, classics &
multihulls) 10 Motor Yachts and
The only 4 masted Tall Ship in Asia,
the stunning 150ft, Royal Albatross.
After congregating in Singapore,
the fleet moves south to Nongsa in
Batam, Indonesia, where the race
starts. Depending on class, the fleet
races south to Neptune Island
through the beautiful untouched
islands of the Riau Archipelago and
then on to the Equator.
For full details on races routes and details.
Please go to the Neptune Regatta website
and view/download the official Notice of
Race. www.neptune-regatta.com
7. A MAJOR PART OF SUCCESSFUL
SAILING REGATTAS ARE THE
PARTIES… and Neptune is
famous for them
During the regatta there are parties most
nights held in our northern base of Nongsa
Point Marina Resort and down on the
beach of Neptune Island.
We also hold 3 large parties in Singapore
giving the opportunity to our sponsor
partners to gain exposure not only to the
Neptune participants but also guests and
corporate VIP’s.
Invites to Neptune Parties are highly sort
after as they are invitation only.
8. NEPTUNE Runs a year round PR
and marketing campaign that
centres on Social Media and
regular press releases in
association with our Partner
Brands…
Recognising the importance of Social Media,
Along with a comprehensive website,
Neptune has it’s own dedicated pages on
Facebook, Twitter and it’s own YouTube
Channel. The Neptune Social Following is the
largest of any regatta in Asia and is regularly
updated with related information and
partner (sponsor) news. Part of the support
for partners is through timely, targeted
competitions.
Press Releases are distributed throughout
the Sailing, Travel and Lifestyle Media
ensuring that Neptune is always in print.
9. BEING THE WORLD’S ONLY YACHT
RACE TO THE EQUATOR with
additional interests such as Neptune
Island, stunning yachts and super-
yachts, The Neptune Regatta enjoys
tremendous print & digital media
coverage…
The visuals on the right represent a fraction of
magazines that run stories and feature articles
around the Neptune experience and individual
participant stories and photo diaries.
Digitally, our stories are run all over the world
on numerous websites and blogs that revolve
around sailing, yacht racing and luxury
lifestyle living.
The Neptune Regatta readership is the #1
marketing demographic of influencers and
spenders. A comprehensive overview of the
audience and demographics is on the Neptune
Marketing Video. The link is on the final
document page.
10. Neptune Sponsors are Partners.
Each partner has their own tailor-
made package to maximise on
targeted exposure and brand
association.
Every dollar counts and Neptune works with the
regatta partners to ensure that there is a
maximum return on each dollar invested.
Neptune is focused on having the right
partnerships and brand association that
connects to the regatta participants and
audience. It’s not just about the money.
Partners can have multiple exposure opportunities
from naming rights (Neptune Island, The Race to
Zero, Trophies etc.) Official Partners such as time
keeping to suppliers of equipment. However
involved the partnership, The Neptune PR Team
will work with partners to get the most out of
parties, ‘off’ regatta events and media coverage
that gives attention to partners and their products/
services.
Remy Cointreau International (their Mount Gay
Rum Brand) have re-signed a further 3 years
sponsorship of the Neptune Regatta, the ultimate
testament of a successful partnership.
You are invited to be a part of the Neptune family
racing yachts to the equator.
Contact details on the next page.
11. Associating your business and brand with The Neptune
Regatta is not only a positive impression to your
customers & clients, sailing also represents an internal
message of that which makes organisations achieve.
Camaraderie, respect, teamwork, clear communication, responsibility
to others whilst having the endurance to face the unexpected with a
positive attitude. These are some of the key ingredients of a functional
racing crew and undoubtedly, successful business.
‘Beyond the yachts to the people.’
As mentioned earlier Neptune is not a charity, but we along with our
partners, work with our local hosts to assist in improving their
communities. By employing , training and supplying necessary
equipment to upgrade infrastructure, Neptune has become a growing
piece in bridging the gap between the privileged and those less so.
There are few opportunities to associate with a sporting event with
such a multitude of attributes:
ü High wealth & influence demographic of
participants & followers
ü Substantial magazine following, topical in both
sailing & lifestyle media
ü Positive environmental message
ü Positive support of emerging communities
ü Following centuries-old maritime tradition in
being the World’s only yacht race to the equator
Talk to us about joining the Neptune Family.
Details on next page.
12. Neptune Regatta Information
To contact us please email info@neptune-regatta.com or call (+65) 9111 0399
USEFUL LINKS ABOUT THE NEPTUNE REGATTA
Neptune’s
Main
Website
www.neptune-regatta.com
Facebook
https://www.facebook.com/Neptune.Regatta
TwiBer
http://twitter.com/neptuneregatta
YouTube
(Neptune
Videos)
http://www.youtube.com/user/tudor267?feature=mhee
Neptune
MarkeHng
&
PR
Video
http://youtu.be/HrRE_iNsWe0
http://www.sail-world.com/Asia/Mount-Gay-Rum-Neptune-
Sail
World
ArHcles
Regatta-2013---the-partys-started!/99532
Asian
YachHng
Race
Reports
http://asianyachting.com/news/Neptune12/2.htm
Example
of
one
of
the
many
http://issuu.com/NeptuneRegatta/docs/ys20_feature_neptunesb_2_
feature
arHcles
in
magazine
print
Neptune
Cruising
Club
www.neptune-cruising.com
http://www.linkedin.com/company/neptune-sailing-pte-ltd/the-world-s-
TesHmonials
only-yacht-regatta-and-rally-centering-on-a-race-to-the-
equator-825285/product?trk=biz_product
