It's easy to talk about the concepts related to the Lean Startup and customer development. It's much harder to do in practice. This presentation walks through why you should put in the effort and ends with some tips on how to get started.

1. Teresa Torres
www.ProductTalk.org
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Shifting to an Experimental Mindset:
The Dos and Don’ts of Hypothesis Testing

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It all starts with a good idea.

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Confidence is not connected to reality.

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Confidence is a symptom of coherence.

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Coherence doesn’t necessitate truth.

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Research in Motion was confident in their
secure network.

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Yahoo was confident in their start page.

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What assumptions are you making?

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Wisdom = knowledge + doubt

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Work toward your vision with conviction.

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And be prepared to be wrong.

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We need to be wise about our product
decisions.

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We can’t predict the future.

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We will be wrong.

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We don’t know what’s best for our
customers.

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We don’t know
what to build next.

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And we don’t know
when we can deliver it.

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We need to update our methods
to acknowledge these truths.

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Instead of writing 50-page PRDs …

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… we need to build iteratively.

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Instead of telling our customers what’s on
our roadmaps …

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… we need to test our hypotheses in
customer interviews.

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Instead of building 10 features to
find out only three worked …

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… we need to run 10 experiments
and only build the 3 that worked.

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What would happen if your competitors
started working this way?

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How do you shift to
an experimental mindset?

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Be prepared to be wrong.

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Test your assumptions.

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Experiment before you build.

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Know what you need to learn.

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Start with good hypotheses.

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The 5 components of a good hypothesis.

34. Teresa Torres
Product Consultant & Coach
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ProductTalk.org
@ttorres
Let’s keep the
conversation going.