Green initiatives of Royal Challengers Bangalore

2. Flow - Presentation
Go Green
Initiatives
Recommendations RCB
Spheres of
Sustainability
Green Washing

4. Green Match initiative
 Strong commitment towards
environmental awareness
 Paint the stadium green
 Players use green Jerseys and free
green Jerseys are distributed to all
the spectators of the match
 Special auction of green Jersey signed by the
players
 Match starts at 4 P. M. to save huge energy used to
lit up the flood lights of the stadium
Money used for a green cause
Certificate from DNV (Det Norske Veritas),
declaring RCB officially carbon neutral.

5. Jerseys@Twitter Handles
 First ever team to have players' twitter
handles at the back of their jerseys
 Social Network marketing strategy for
ticket promotion and publicity
 Message : Go paperless and use online
resources
Chris Gayle @henrygayle
AB de Villiers @ABdeVilliers17
Zaheer Khan @ImZaheer
Virat Kohli @imVkohli
R Vinay Kumar @Vinay_Kumar_R
Dirk Nannes @dirk_nannes
Andre McDonald @andrewmcdonald4

6. Planting Sapling Drive
 Exchange of Sapling between
captains during toss time before
the start of a match
 Planting sapling drive in local
schools
 Exchange of Sapling and
merchandise with the dignitaries
of London Olympics to promote
RCB’s green initiative at a global
level
 Greenaissance program by
greening Namma Bengaluru

7. Going Miles

8. Some more initiatives
Holy Child Primary School
Stone Hill Tree Nursery
Earth Hour

9. Initiatives Contd…

10. BUS Day
One Bus Day Reduction  IPL IV – Bus Day event
to promote the use of
Air Pollutants 10%
public transport.
Sulphur dioxide 13.2%  There was 'Green Week'
Bus Day slogan writing
Nitrogen oxide 9%
contest.
Carbon Monoxide 10.5%  The BUS DAY is a
daylong event
celebrated on the 4th of
Overall reduction 11.3%
every month promoting
public transport .

11. Electric car and bike @ RCB
 They promoted the electric
car and bike.
 To encourage people to use
electric car/bike
 30 fans pledged for
reductions achieved by the
use of electric vehicles.

12. Switch over to CFL's initiative @ RCB
 RCB subsidized prices of CFL (discount 35%)
 RCB has launched the initiatives all over
Karnataka
 The average rated life of a CFL is between 8
to 15 times that of incandescent, and their
power consumption was only 20-33% that of
an incandescent bulb.

13. Cycle Rally for Players
RCB Cycle Rally Initiative
RCB Cycle Rally Initiative
•Zero Carbon Commute
•Zero Carbon Commute
•Presented bicycles to fans
•Presented bicycles to fans
•Inspiring their fans to use green means to
•Inspiring their fans to use green means to
commute.
commute.
•The event also garnered a generous
•The event also garnered a generous
amount of media attention
amount of media attention

15. BMTC Commute
Arranged BIG10 buses for travel to the matches
Spectators need not bring their own vehicle
Also did their bit to promote the Green Cause
BMTC daily bus pass integration with CL20
Promoting the discounted RCB-BMTC Daily Passes

17. Three Spheres of Sustainability

18. ESTY & Winston Framework
Revenues
•Fan-base Intangibles
•Ticketing •Building goodwill
•Team Loyalty
Risks
Costs
•Greenwashing
•Promoting CFL
•UB group at
bulbs
stake
• BMTC tickets
•Bus-day

19. Goals

20. Greenwashing or a win win
Carbon Neutral Investments, said, while the franchise
had been proactive in their sustainability programme, to
call them carbon neutral would be a stretch.
there will ultimately always be a residual footprint which
could only be eradicated via offsetting.”
Huge energy being spent due to the flood-lights
Thousands of players/staff/fans flying from one city to
another everyday adding tons of CO2 into the
atmosphere
Dazzling fire-works whenever a host team wins a
match.
Point 12 in the pledge of RCB seems improbable

21. Recommendations
 IPL only for two months

22. Green Pledge
According to Glinsberg
and Bloom model, RCB
falls under shaded
green. RCB is investing
in long-term and
environmentally friendly
processes that require
significant financial and
non financial dedication.