Troy Thompson from the Travel 2.0 Consulting Group spoke at the Sonoma County Tourism Spring Tourism Forum about tech trends and their impact on tourism. He emphasized focusing social media efforts on building relationships rather than just promoting, as travelers are influenced by social content and have short attention spans. Mobile experiences need to extend beyond apps to all devices. Flash sale sites have proliferated and will affect tourism businesses.

1. Tech Trends and the Tourist Sonoma County Tourism Spring Tourism Forum ---------------------------------------------------------------------------------------------------------------- Troy Thompson | Travel 2.0 Consulting Group | @travel2dot0

2. 1. Focus on Social, not the Media. Rules for Today ---------------------------------------------------------------------------------------------------------------- 2. Mobile means more than just apps. 3. Flash Sale sites will affect your business.

3. Fact: After viewing a social site, 40% of travelers change an element of their trip. Source: World Travel Market

4. Relationship > Relevancy

5. Fact: 51% of Facebook users rarely or never return to a brand page after following it. Source: ExactTarget

6. Relationship > Relevancy Seed, don’t Sell.

7. Fact: From 2006 to 2009, blogging among children ages 12 to 17 fell by half. Source: The Internet and American Life Project at the Pew Research Center

8. Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span

9. Fact: 81% of smartphone users access the internet. Source: Google Think Insights

10. Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span All content, any screen.

11. Fact: 12 flash sale travel sites have launched during the past 6 months alone. Source: eMarketer

12. Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span All content, any screen. Flash sales are flashy.

13. travel2dot0.com / stf Email / [email_address] Phone / 720-515-6010 Twitter / @travel2dot0 ----------------------------------------------------------------------------------------------------------------

14. ---------------------------------------------------------------------------------------------------------------- Thanks