A session on the use of social media platforms with the Region 1 YouthBuild grantees. Who is using social media and who is not? If not, why not?

1. Get Social…… because your participants already are.
#ETARegion1
http://social.dol.gov/

2. Social Media Demographics
Usage By Age Cohort
0
10
20
30
40
50
60
70
80
90
100
Facebook Instagram Twitter Pinterest Tumblr
18-29
30-49
50-64
65+
Pew Research
November 2012

3. How old is your network?
• Since 2010:
o The average age
of Facebook
users has
increased by 2
years.
o The average age
of Twitter users
has decreased
by 2 years.

4. 0
5
10
15
20
25
30
Twitter Pinterest Instagram Tumblr
White (NH)
Black (NH)
Hispanic
Social Media Demographics
Usage By Race / Ethnicity
Pew Research
November 2012

5. Location, location, location…
0
10
20
30
40
50
60
70
80
Facebook Twitter Instagram Pinterest Tumblr
Urban
Suburban
Rural
Social Media Usage by Geographic Area
Pew Research
November 2012

6. ConnectedA quick survey of YouthBuild’s social media
presence in ETA Region 1
#ETARegion1

7. So, this happened…
13
19
ETA Region 1 YouthBuild Social Media Presence
On Social Media
Not Connected

8. Choose your weapons…
13
3
2
1
1
Social Media Usage ETA Region 1 YouthBuild
Facebook
Twitter
Flickr
Tumblr
YouTube

9. Facebook
• Long Island
(@youthbuildli)
• Newark
(@YBNewark)
• New Bedford
(@youthbuildnb)
• Long Island
• East Harlem
• Springfield
• Providence
• Boston
• Just-A-Start
• Schenectady
• New Beford
• Lawrence
• Biddeford
• Newark
• Camden (Maybe?)
• Virgin Islands
Twitter

10. Social Media
Literacy
Why you need to care and why it matters
for your participants.
#ETARegion1

11. What happens in Vegas…
• At least 77% of employers Google job applicants
• 37 % report using social media to screen applicants
• Social Media Literacy for Youth / Job Seekers
o Online behavior and your identity matter more than ever before.
o Results of a recent survey for the college Class of 2013
• 60% are not concerned with their online profiles
• 35% have posted comments with profanity
• 30% have posted comments or pictures about alcohol
• 7% have posted about illegal activity
… stays on Facebook, Twitter, Flickr, Vine, etc.

12. The real questions…
• Why aren’t you using social media?
• Are the barriers bureaucratic (real) or theoretical?
o If bureaucratic, what are you doing about it?
o If theoretical, how can we help?
• If you are using it, do you have a social media
plan?

13. Your Questions?
• Comments also welcome.
• Snide remarks must be submitted in writing.

14. Presenter
Tim Theberge
ETA Region 1 – Boston
617-788-0139
theberge.timothy@dol.gov
@timtheberge
www.slideshare.net/ttheberge