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RISING SUN ENERGY CENTER’S “RETURN of the PLASTiKi” EVENT DS 856 FINAL PRESENTATION Todd Davidson, Liz Greigg, SoeHlaing, Teo Tertel
PROPOSAL OVERVIEW Introduction Milestones Site Selection Analysis Time and Cost Estimates Work Breakdown Structure Responsibility Assignment Matrix Project Scheduling Financial Analysis Risk Management Plan
INTRODUCTION Awareness Education Action
“RETURN of the PLASTiKi” FESTIVAL OBJECTIVE: Festival at AT&T Park, Saturday, July 24, 2010 DELIVERABLES: Site Location, Venue tickets/invitations, Bands, the PLASTiKi, Catering vendors, Corporate sponsors, Merchandise, Advertising,Marketing, Staff, and Security LIMITS/EXCLUSIONS: Capacity, Event hours, Reserve Venue, Sponsors
MILESTONES 2/11: Meet with City of San Francisco to reserve venue  2/16: Identify food vendors 2/23: Confirm food vendors 2/22: Identify bands to play at day-long concert  3/3: Identify corporate sponsors 3/15: Confirm bands to play at day-long concert  3/19: Request corporate sponsor deposits 3/25: Make tickets available for sale 4/8: Reserve truck/trailer to shuttle PLASTiKifrom marina launch ramp to venue 4/9: Reserve staff and security 5/7: Create marketing/advertising collateral for event 6/7: Develop merchandise and produce 6/22—7/24: Marketing in media channels 7/22: Confirm PLASTiKi'sarrival in SF marina
THE CHALLENGE Reserve AT&T Park: $150,000 Field, Promenade, Club Levels Corporate Sponsors and Ticket Sales Profits: Rising Sun Projects/Services Marketing Campaign
MARKETING CAMPAIGN
Site Selection Analysis Site Evaluation Criteria ,[object Object]
  Truck & Trailer Access for PLASTiKi Delivery
  Concert Stage & Audio-Visual Systems
  Access/Availability of Security & Medics
  Adequate Parking Spaces, Restrooms, Seating
  Box Office/Online Ticketing Infrastructure,[object Object]
Oakland Coliseum
HP Pavilion, San Jose
Memorial Stadium, UC Berkeley
Crissy Field, San Francisco
Fort Mason Pavilion, San Francisco
Speedway Meadow, Golden Gate Park, San Francisco
Stanford Stadium, Palo Alto,[object Object]
Site Selection Analysis
Site Selected: AT&T PARK, SF
Time and Cost Estimates Time Estimate – 227 days Critical Path Time – 142 days Signif. Time Task – Marketing  Cost Estimation – $192,000 Significant Cost – Location
Work Breakdown Structure 1.1  Site Location 1.2  Festival Tickets/Invitations 1.3  Food and Beverage Vendors 1.4  Corporate Sponsors/Partners 1.5  Equipment 1.6  Staff 1.7  Marketing 1.7.1  List possible advertising and announcement ideas for event 1.7.2  Develop advertising announcements and commercials 1.7.3  Design freebies for event and event merchandise  1.7.4  Produce marketing collateral  1.7.5  Launch and distribute advertising and merchandise 1.8  Launch Day

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Rising Sun Energy Center\'s "Return of the Plastiki" Event Proposal

  • 1. RISING SUN ENERGY CENTER’S “RETURN of the PLASTiKi” EVENT DS 856 FINAL PRESENTATION Todd Davidson, Liz Greigg, SoeHlaing, Teo Tertel
  • 2. PROPOSAL OVERVIEW Introduction Milestones Site Selection Analysis Time and Cost Estimates Work Breakdown Structure Responsibility Assignment Matrix Project Scheduling Financial Analysis Risk Management Plan
  • 4. “RETURN of the PLASTiKi” FESTIVAL OBJECTIVE: Festival at AT&T Park, Saturday, July 24, 2010 DELIVERABLES: Site Location, Venue tickets/invitations, Bands, the PLASTiKi, Catering vendors, Corporate sponsors, Merchandise, Advertising,Marketing, Staff, and Security LIMITS/EXCLUSIONS: Capacity, Event hours, Reserve Venue, Sponsors
  • 5. MILESTONES 2/11: Meet with City of San Francisco to reserve venue 2/16: Identify food vendors 2/23: Confirm food vendors 2/22: Identify bands to play at day-long concert 3/3: Identify corporate sponsors 3/15: Confirm bands to play at day-long concert 3/19: Request corporate sponsor deposits 3/25: Make tickets available for sale 4/8: Reserve truck/trailer to shuttle PLASTiKifrom marina launch ramp to venue 4/9: Reserve staff and security 5/7: Create marketing/advertising collateral for event 6/7: Develop merchandise and produce 6/22—7/24: Marketing in media channels 7/22: Confirm PLASTiKi'sarrival in SF marina
  • 6. THE CHALLENGE Reserve AT&T Park: $150,000 Field, Promenade, Club Levels Corporate Sponsors and Ticket Sales Profits: Rising Sun Projects/Services Marketing Campaign
  • 8.
  • 9. Truck & Trailer Access for PLASTiKi Delivery
  • 10. Concert Stage & Audio-Visual Systems
  • 11. Access/Availability of Security & Medics
  • 12. Adequate Parking Spaces, Restrooms, Seating
  • 13.
  • 17. Crissy Field, San Francisco
  • 18. Fort Mason Pavilion, San Francisco
  • 19. Speedway Meadow, Golden Gate Park, San Francisco
  • 20.
  • 23. Time and Cost Estimates Time Estimate – 227 days Critical Path Time – 142 days Signif. Time Task – Marketing Cost Estimation – $192,000 Significant Cost – Location
  • 24. Work Breakdown Structure 1.1 Site Location 1.2 Festival Tickets/Invitations 1.3 Food and Beverage Vendors 1.4 Corporate Sponsors/Partners 1.5 Equipment 1.6 Staff 1.7 Marketing 1.7.1  List possible advertising and announcement ideas for event 1.7.2  Develop advertising announcements and commercials 1.7.3  Design freebies for event and event merchandise 1.7.4  Produce marketing collateral 1.7.5  Launch and distribute advertising and merchandise 1.8 Launch Day
  • 25.
  • 26.
  • 27. Responsibility Assignment Matrix Personnel Roles President Marketing Manager Personnel Manager Facilities Manager Finance Manger
  • 28. Project Scheduling All tasks assigned to Managers Overlapping Duties Preparing for this event Start Date: Feb 1st, 2010 Most tasks completed by: June 23rd, 2010 PLASTiKi arrival date: July 22nd, 2010 Launch Day!
  • 29. Financial Analysis Cash Flow Analysis Donations Sale of Booth Spaces Ticket Sales Profit Sharing Final Profit $1,758,500 Cash Net Budget Feb - $45,000 Mar - $29,275 Apr - $176,325 May - $316,325 Jun - $756,325 Jul - $1,758,500
  • 30. Risk Management Plan
  • 33. Projected Results Successfully planned/prepared for event Saturday, July 24, 2010 @ AT&T Park Ideal Accessibility, Capacity, Parking, Concert Requirements Tickets/Sponsorships = PROFIT: $1,758,500 Funding for Sustainable Projects/Services Meet on regular basis to ensure on schedule Risk Management Plan in place