2. What is Mc. donalds
・Founded by Richard and Maurice McDonald in
1940.
・Headquarter in United States.
・Serving around 68 million people each day in
119 countries.
3. Mc. donalds business
・Serving around 68 million people each day in
119 countries.
・Operate more than 34,000 restaurant all over
the world.
・Employing 1.7million people.
・Offer both counter-servise and drive-through
service.
4. Select Location of McDonald's
McDonalds has possible to make stores at not
achieving the economic development place.
Because, China's economy grow at an exp;
osive speed.
5. McDonalds current in China(1)
McSonalds now owns more than 1,400
restaurants in China, which is the company's
third-largest market.
In 2011, the company set a new record by
opening 200 stores.
It plans to open between 225 and 250 outlets in
2012.
6. McDonalds current in China(2)
McDonalds(MCD -0.26%) has issued $900
million in dept at a record low coup on as it
prepares to increase spending on new
restaurants and to refurbish existing
restaurants worldwide, with a greater focus in
China.
7. McDonalds current in China(3)
McDonalds currently trails Yum Brands(YUM
+0.02%) in number of restaurants in China and
therefore plans to befef up its presence in the
country. The bond issuance exemplifies the
level of faith of investors in the company and its
strong fundamentals.
8. Mcdonalds in China as seen from
the world
Some of the menu ideas developed in china
have been exported to other markets around
the world. Take corn cup as an example, it was
invented by the McDonalds China research and
development center and proved to be very
popular due to itss healthy content and flavor
and it has been introduced to other Asian
marketplaces.
9. McDonalds as seen from the
Chinese
That's because Chinese consumers trust
American brands more than their own, says
Shaun Rein, founder of China Market
Research, who studies Chinese consumer
behavior. Rein says that in China, McDonalds
is seen as providing safe and wholesome food.
10. McDonalds Plans
The company expects to incur an expenditure
of $2.9 billiom in 2012, up almost 10% from
2011, as it plans to add another 1,300
restaurant worldwide and reimage its existing
restaurants.
