Meeting planners spend more than $54 billion a year on F&B at corporate meetings and events in the United States. And behind each egg croissant, turkey sandwich, and build your own pasta station is a simple decision that could help event participants feel better and safe and learn more and meeting planners feel not so overwhelmed with requests. Catering menus aren’t designed to help planners make healthy or safe choices for their participants. With the array of special meal requests rising daily, figuring out what to serve event participants can be a challenging task for any planner. All of that changes with Serve This, Not That!, an interactive session at CMP Conclave 2014, that puts menu selection under the spotlight, and arms certified meeting professionals with savvy tricks and better knowledge on how to feed their participants healthy, safe and deliciously, no matter where they are. With the Serve This, Not That! session at the 2014 CMP Conclave, these CMPs will become event better experts by knowing how to handle every menu selection situation—plated breakfasts and hors d’oeuvre receptions to lunch buffets and afternoon breaks—and controling their meeting’s food universe because, unlike every other meeting professional, they will know the smart choices to make and questions to ask! Learning Objectives: [list icon="icon: check-square-o" icon_color="#d81c5c"] • Understand the Different Dietary Needs • Grasp Similarities & Differences in the Dietary Needs • Learn how to navigate a catering Menu & what questions to ask of F&B partners

1. Ser e This Not That!
September 7, 2014
CMP Conclave
Tracy Stuckrath, CSEP, CMM, CHC, CFPM
@tstuckrath

2. ECsosmenptoianle Lnetasrning
Understand the Different Dietary Needs
Grasp Similarities & Differences in the Dietary Needs
Learn how to navigate a catering menu & what
questions to ask of F&B partners
u
v
w
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

3. “Food is
our common
a universal
experience.”
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
April 11, 2014
ground,
~James Beard

4. “Food
is the only thing
you're going to buy that becomyeosu .” Carlo Petrini
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

5. 1.8 Million Meetings
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

6. 1.8 Million Meetings 225 People $54.5 Billion Food & Beverage
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

7. Rave Organic
Macrobiotic
Local
Tree NutsHalal
Buddhism
SFafoeotdy
Salt
Milk
MSG
CSA
Fish
Raw Eggs Crohn’s
Vegetarian
Menu Labels
Lent
FALCPA
Sesame
Seeds
Corn
Sugar
Pork
Diabetes
Pescetarian Paleo VEGAN
ADA
mammals
Celiac Disease
Clean Eating
Sustainability
Kosher
GMOs
Food Allergies
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

8. DChisreoansiec 7:10
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

9. 29.1 million
Diabetes
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

10. DCiseeliaasce
1 : 133
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

11. 35%
Obesity
17%
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

12. Food
Allergy 15
million
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

13. !
27
million
Vegetarian
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

14. 1
!
million
!
! Vegan
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

15. Religious
36%
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

16. 11.2 million
Kosher
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

17. Serve This, Not That
Milk Allergy | Gluten-free | Peanut Allergy
Peanut Butter
Milkshake
Chocolate
M&Ms
Lime Mango Twizzlers
Sorbet
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath

18. Serve This, Not That
Milk Allergy | Gluten-free | Peanut Allergy
Peanut Butter
Milkshake
Chocolate
M&Ms
Lime Mango Twizzlers
Sorbet
Vegan
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath

19. Serve This, <
Not That
Pescetarian | Gluten-free | Lent
Fish Fried Pig Muffins Fried Chicken
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath

20. Serve This, Not That
Vegan | Gluten-Free | Dairy Allergy
Grilled Chicken Cheese, Nut &
Kale Salad w/
Quinoa,
Tangerines &
Roasted
Almonds
Fruit Tray
Pasta Alfredo
with Spinach
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath

21. Serve This, Not That
No Mammals | Lactose-free | Kosher
BBQ Shrimp
with Coleslaw
Caramelized
Onion, Spinach
& Blue Marble
Salsa Baked Meatballs
Salmon
Quiche
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath

22. Serve This, Not That
Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood
Roast Chicken
with Pesto
Pan-fried
chicken, beets &
Brussels sprouts
Shaved
Cantaloupe and
Prosciutto Salad
Walnut crusted
Halibut
CMP MPI WEC Conclave 2014 2014 • Serve • Serve This, This, Not That! Not That! @tstuckrath

23. “Every
f o doedc ision
we make
sends a message
to our body.
Dr. Berardi, Precision Nutrition

24. opportunity Provides an
to direct, shape,
& remake
Dr. Berardi, Precision Nutrition

25. health. Our
Dr. Berardi, Precision Nutrition

26. cboomdyp o sition.
Dr. Berardi, Precision Nutrition
Our

27. performance. Our
Dr. Berardi, Precision Nutrition

28. well-being.” Our
Dr. Berardi, Precision Nutrition

29. Addressing Dietary Needs
Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs
Elc #1
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

30. 8
90
150+
160

32. Mustard
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

33. CMP Conclave 2014 • Serve This, Not That! @tstuckrath Lupine

34. Corn
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

35. Sulfites
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

36. Celery
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

37. SSeeseadmse
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

38. • Tobacco Use
• Physical Activity
• Unhealthy Diet
• Use of Alcohol } Chronic Disease
7:10 deaths / year
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

39. Epidemic of
21st Century
347m people
Manage blood sugar
Low salt, fat & sugar
High in fiber
What, when & how much
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

40. Celiac Disease
Wheat | Rye | Barley
Genetic autoimmune disease
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
April 11, 2014
1:133
Malabsorption
Avoid Gluten
No cure
Oatmeal?

41. Hydedrate
• Low energy
• Headaches
• Muscle cramps
• Digestive issues
• Poor concentration
• Illness
• Hunger
d

42. Hydrate
• Oxygenating
• Energy
• Mental Clarity
• Focused
• Refreshed

43. Addictive,
destructive
substance 142
57
CMP Conclave 2014 • Serve This, Not That! @tstuckrath Sugar

45. “We are living
at a time when it
vegeeatsayrian.”
is unprecedentedly
to be a
!
Adam Shprintzen, The Vegetarian Crusade

46. vegetarian
MPI WEC 2014 • Serve This, Not That! @tstuckrath

47. vegetarian
MPI WEC 2014 • Serve This, Not That! @tstuckrath

48. vegan
MPI WEC 2014 • Serve This, Not That! @tstuckrath

49. Paleo
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

50. “Food is an important part
of my
religion
live and my the life.”
way I
Arlene Mathes-Scharf, kashrut.com

51. fish only Kosher Not with
Judaism Kosher x Kosher finned
meat
Buddhism x x some P P
Hinduism x x Restricted/
Avoided ? x
Islam Halal x Halal x x
Rastafarianism x x no fish
over 12” x
Seventh Day
Adventist x x x ?
Sikh
in some sects
Halal or Kosher x
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

52. Protestants Few Restrictions
Roman
Catholicism Restricted on certain days
Eastern
Restriction
Orthodox
s Restrictions
Jainism x x x x x x
Mormonism x
Baha’i some are vegetarians x
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

53. JANUARY
Chinese New Year
(Confucian/Taoist/Buddhist)
!
!
FEBRUARY
Ash Wednesday
(Christian)
Lent (Christian)
!
!
APRIL
Good Friday (Christian)
Easter (Christian)
Shavuot (Jewish)
Passover (Jewish)
!
!
JUNE/JULY
Ramadan (Islamic)
!
JULY/AUGUST
Eid al-Fitr (Islamic)
Krishna Janmashtami
(Hindu)
!
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
April 11, 2014
SEPTEMBER/
OCTOBER
Sukkot (Jewish)
Rosh Hashanah (Jewish)
!
!
OCTOBER
Navratri (Hindu)
Shemini (Jewish)
Yom Kippur (Jewish)
Simchat Torah (Jewish)
Eid al-Adha (Islamic)
!
!
NOVEMBER
Diwali (Hindu/Buddist/
Sikhism/Jainism)
Thanksgiving
!
!
DECEMBER
Hanukkah (Jewish)
Christmas (Christian)

54. Discovery Experiences
Participate | Understand | Comprehend | Learn
Elc #1
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

55. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal
V Vg
G
P J C H
Eggs E
P O P P P P P
Milk P ALTERNATIVE
Almond, Soy,
Coconut, Hemp,
Rice Milks
AVOID
Wheat, Rye, Barley,
Couscous, Starches,
Malt, Casein, Bread,
Crackers, Cereal, Dairy,
Cheese, Milk, Buttermilk
meal P ?
O AVOID
milk products and
meat at the same
M
S
Soy Great source
of protein
Great source
of protein P
AVOID LEGUMES &
BEANS:
soy, lentils, black
beans, pinto beans,
red beans, peanuts,
white beans,
garbanzo beans++
During Passover
some Jews
Good source of
avoid all
P protein
legumes W
Wheat P P
AVOID
wheat, rye & barley
and anything that
contains a form of
them
AVOID ALL GRAINS
wheat, rice, corn,
quinoa, amaranth,
buckwheat, wild rice,
spelt, rye, sorghum,
oats, teff, amaranth++
During Passover
only unleavened
breads are
allowed; grains P ?
Shellfish ? O P Wild caught,
grass-fed,
hormone &
antibiotic free
Meats, Fish, Pork,
Poultry, Shellfish,
Turkey, Goat,
Sf
Fish ? O P Finned fish only P
Lamb
Tree Nuts Good source
O During Lent,
this is only
animal protein
allowed on
Friday
P
of protein
Good source
of protein P!
Need to read
packaging for
flavorings &
spices
P P P Good source of
protein
N
F
P
Peanuts Good source
of protein
Good source
of protein
See Note Soy
Above
During Passover
some Jews
Good source of
avoid all
P protein
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath

56. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal
V Vg
G
P J C H
ALTERNATIVES
Almond, Soy, Coconut,
Hemp, Rice, Tofu
AVOID
Eggs E
P O P P P P P
All animals and
milk products
Milk P ALTERNATIVE
Almond, Soy,
Coconut, Hemp,
Rice Milks
AVOID
Wheat, Rye, Barley,
Couscous, Starches,
Malt, Casein, Bread,
Crackers, Cereal, Dairy,
Cheese, Milk, Buttermilk
meal P ?
O AVOID
milk products and
meat at the same
M
S
Soy Great source
of protein
Great source
of protein P
AVOID LEGUMES &
BEANS:
soy, lentils, black
beans, pinto beans,
red beans, peanuts,
white beans,
garbanzo beans++
During Passover
some Jews
Good source of
avoid all
P protein
legumes W
Wheat P P
AVOID
wheat, rye & barley
and anything that
contains a form of
them
AVOID ALL GRAINS
wheat, rice, corn,
quinoa, amaranth,
buckwheat, wild rice,
spelt, rye, sorghum,
oats, teff, amaranth++
SERVE THIS
During Passover
only unleavened
breads are
allowed; grains P ?
NOT THAT
Tofu, Coconut Yogurt, French
Toast, Quinoa, Fresh Fruit,
Shellfish ? O P Wild caught,
grass-fed,
hormone &
antibiotic free
Meats, Fish, Pork,
Poultry, Shellfish,
Turkey, Goat,
Sf
danishes, muffins, waffles, pancakes, yogurt &
granola, rolls, doughnuts, cookies, crackers,
pizza, spanakopita, pasta, sliders, burritos,
Lentils, Hummus
Sandwich
Fish ? O P Finned fish only P
Lamb
Tree Nuts Good source
O During Lent,
this is only
animal protein
allowed on
Friday
P
pies, tarts, Asian marinades
of protein
Good source
of protein P!
Need to read
packaging for
flavorings &
spices
P P P Good source of
protein
N
F
P
Peanuts Good source
of protein
Good source
of protein
See Note Soy
Above
During Passover
some Jews
Good source of
avoid all
P protein
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath

57. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal
V Vg
G
P J C
ALTERNATIVES
Kosher-labeled products,
H
AVOID
milk products &
meat at the same
time; legumes at
Eggs E
P O P P P P P
fresh produce
Milk P ALTERNATIVE
Almond, Soy,
Coconut, Hemp,
Rice Milks
AVOID
Wheat, Rye, Barley,
Couscous, Starches,
Malt, Casein, Bread,
Crackers, Cereal, Dairy,
Cheese, Milk, Buttermilk
Passover
meal P ?
O AVOID
milk products and
meat at the same
M
S
Soy Great source
of protein
Great source
of protein P
AVOID LEGUMES &
BEANS:
soy, lentils, black
beans, pinto beans,
red beans, peanuts,
white beans,
garbanzo beans++
During Passover
some Jews
Good source of
avoid all
P protein
legumes W
Wheat P P
AVOID
wheat, rye & barley
and anything that
contains a form of
them
AVOID ALL GRAINS
wheat, rice, corn,
quinoa, amaranth,
buckwheat, wild rice,
spelt, rye, sorghum,
oats, teff, amaranth++
During Passover
only unleavened
breads are
allowed; grains P ?
SERVE THIS
Shellfish ? O P Wild caught,
grits, lasagna, steak w/ butter,
cheese burger, pork tenderloin,
hummus, lentils, non-certified
grass-fed,
hormone &
antibiotic free
Meats, Fish, Pork,
Poultry, Shellfish,
Turkey, Goat,
Sf
NOT THAT
Vegetarian, Pareve (Cheese & Meat-free),
Spinach Quinoa Cakes, Matzah
pizza, date balls, chocolate agave
Fish ? O P Finned fish only P
Lamb
Tree Nuts Good source
O During Lent,
this is only
animal protein
allowed on
Friday
P
of protein
shots
Good source
of protein P!
Need to read
packaging for
flavorings &
spices
kosher products
P P P Good source of
protein
N
F
P
Peanuts Good source
of protein
Good source
of protein
See Note Soy
Above
During Passover
some Jews
Good source of
avoid all
P protein
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath

58. Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal
V G
ALTERNATIVES Vg
P J C H
Coconut flour, almond flour,
tapioca starch, arrowroot
AVOID
wheat, soy, rye, garbanzo,
barley, rice, corn, quinoa,
amaranth, buckwheat, wild rice,
spelt, rye, sorghum, oats, teff,
amaranth…all grains and
Eggs E
P O P P P P P
powder
Milk P ALTERNATIVE
Almond, Soy,
Coconut, Hemp,
Rice Milks
AVOID
Wheat, Rye, Barley,
Couscous, Starches,
Malt, Casein, Bread,
Crackers, Cereal, Dairy,
Cheese, Milk, Buttermilk
meal P ?
O AVOID
milk products and
meat at the same
M
S
Soy Great source
of protein
Great source
of protein P
AVOID LEGUMES &
BEANS:
soy, lentils, black
beans, pinto beans,
red beans, peanuts,
white beans,
garbanzo beans++
beans
During Passover
some Jews
Good source of
avoid all
P protein
legumes W
Wheat P P
AVOID
wheat, rye & barley
and anything that
contains a form of
them
AVOID ALL GRAINS
wheat, rice, corn,
quinoa, amaranth,
buckwheat, wild rice,
spelt, rye, sorghum,
oats, teff, amaranth++
During Passover
only unleavened
breads are
allowed; grains P ?
Shellfish ? O P Wild caught,
grass-fed,
hormone &
antibiotic free
Meats, Fish, Pork,
Poultry, Shellfish,
Turkey, Goat,
Sf
NOT THAT
breads, danishes, muffins,
waffles, pancakes, bagels,
rolls, cookies, crackers,
pretzels, pizza, spanakopita,
pasta, sliders, burritos, pies,
tarts, hummus, lentils
SERVE THIS
Eggs, frittata, coconut yogurt, apricot
power bars, ceviche, lettuce wraps,
salads, chicken, steak, seafood
Fish ? O P Finned fish only P
Lamb
Tree Nuts Good source
O During Lent,
this is only
animal protein
allowed on
Friday
P
of protein
Good source
of protein P!
Need to read
packaging for
flavorings &
spices
P P P Good source of
protein
N
F
P
Peanuts Good source
of protein
Good source
of protein
See Note Soy
Above
During Passover
some Jews
Good source of
avoid all
P protein
legumes CMP Conclave 2014 • Serve This, Not That! @tstuckrath

59. citrus lemon, lime, orange
grapefruit
Discovery Experience
Participate | Understand | Comprehend | Learn
wheat, gluten
Top 8 Food
Allergens
• Egg
• Wheat
• Tree Nuts
• Peanuts
• Shellfish
• Fish
• Soy
• Milk
GF V
Gluten-Free
• No Wheat
• No Rye
• No Barley
• Oats?
Paleo
• No Grains
• No Sugar
• No Dairy
• No Beans
• Grass-fed meats
Vegetarian
• Eggs & Milk
• No sea or land
animals
Vegan
• No Eggs & Milk
• No sea or land
animals
• No honey
E
W
N Vg
SF
F
S
M
P P
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

60. Discovery Experience
Participate | Understand | Comprehend | Learn
• Allergy - Shellfish
• Low salt
• Allergy - Tree nuts,
peanuts, shrimp,
salmon, carrots, bell
peppers
• Allergy - mushrooms
• Vegetarian
• Allergy - fresh zest -
lemon, lime, orange
• Allergy to grapefruit
• Allergy to flour, wheat,
gluten
• Allergy - yeast, sugar,
dairy, vinegar, gluten
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

61. ?
W
?
W F
W M
Vn
P P
W M SF C
M E
Vn
W M
W M
Vn
W M
E M Vn
W M
M
Vn
Vn
N
M
V
M
GF
Vn
Vn
Vn
V Vn
C
M W
S
M W
M W Sf E
C
W
F Sf C
P
F
F
GF
GF
C P M
M
M W
GF
M W
M W
M W
M W
M W
GF
GF
GF
MPI WEC 2014 • Serve This, Not That! @tstuckrath

62. W M
?
Vg
V?
?
GF
Vg
S W E
P
F
W M
S
W M
T
F
W M
W M
P
S
S M
W
S
Sf P
W
W P
M
W
S
Sf C M W
Mu
M
P
P
W C M
E
S T
E M
W
W
M
W
E
P
W Se
Sf
M W
MPI WEC 2014 • Serve This, Not That! @tstuckrath

63. Savings | Legalities | Reduce Waste | Sustainability
Elc #1
Why & How
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

64. Seeing, hearing, walking Eating
learning, interacting with
others, breathing
funBcotidoinlys immune,
digestive, bowel,
brain, respiratory,
cardiovascular systems

65. Food
Allergy
Labeling
• FALCPA
• EU Food Information for
Consumers (FIC) Regulation
• Gluten-Free Labeling
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

66. Gluten-free Labeling • Passed
• <20 ppm
• FDA vs. USDA

67. Gather It How to
• SOPs
• RFPs
• Site Visits
• Contracts
• Registration
• Pre Cons
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

68. Gather It How to
• SOPs
• RFPs
• Site Visits
Eggs
Milk/Dairy
Soy
Wheat
Shellfish
Fish
Tree Nuts
Peanuts
Other _______________
• Contracts
• Registration
• Pre Cons
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

69. Communicate How to
• Contracts
• Registration
• Menus
• Apps
• Meal Tickets
• Labels
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

70. Ask What to
• Staff Training
• Procedures
• Management
food & beverage
vendors
• Ingredient ID
• Emergency Plans
• Cross Contact
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

71. Serve It How to
• Kitchen Prep
• Serving
• Buffets
• Plating
• Action Stations
• Bars
• Green Rooms
• Sundries
• Place Cards
CMP Conclave 2014 • Serve This, Not That! @tstuckrath
August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath

72. Benefits of Good Service
• Repeat customers
• More referrals
• Increased spending
• Professionalism
• Improve liking
• Gain trust
• Fine-tune customer
service
• Budget Savings
• Less Waste
August 4, 2014 MPI WEC 2014 • Serve This, Not That! @tstuckrath

73. Yogurt &
granola parfaits
Quinoa w/
raisins & walnuts
Bagels & cream
cheese
Scrambled
eggs
Vegan | Gluten-Free | Dairy Allergy
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

74. Cake Pops brownies
Gluten-free | Milk-free | Sugar-free | Peanut Allergy
Fresh Blueberries &
Salted caramel
blackberries Hummus & Pita
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

75. Baked Salmon with
Lemon & Thyme
Peanut Allergy | Gluten Sensitivity | Paleo | No Red Meat
Peanut & Panko-crusted
Chicken Fingers
Black Bean &
Salmon Tostados
Beef Wellington
CMP Conclave 2014 • Serve This, Not That! @tstuckrath

76. Tracy Stuckrath
CSEP, CMM, CHC, CFPM
tracy@thrivemeetings.com
404-242-0530
!
www.thrivemeetings.com
www.facebook.com/thrivemeetingsevents
@tstuckrath
CMP Conclave 2014 • Serve This, Not That! @tstuckrath