Affluence, consumption, and waste go hand-in-hand. Countries are becoming richer, urbanization is exploding, new technologies are constantly being launched, and the global middle class is growing, all of which is changing the global waste landscape. Global waste has increased ten-fold in the last century. The most effective solution to solve the world’s waste problem is not to waste at all – societies worldwide are demanding that companies, governments, and communities take action to reduce current and future trash piles. An increasing number of organizations, both private and public sector, are taking on the challenge by using and developing new technologies, as well as rethinking production processes and product design. However, the biggest challenge of all will be to change the mindset of the modern consumer towards wasting less by recycling and reusing, and ultimately by consuming less and smarter. This presentation accompanies our October 2014 Global Trends Briefing on Waste: Avoiding, Managing or Designing it Out, available for free at www.globaltrends.com.

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GT BRIEFING OCTOBER 2014:
WASTE: AVOIDING, MANAGING OR DESIGNING IT OUT
www.globaltrends.com

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Make, use, and throw away has become the mindset of the generations following the industrial revolution

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Source: http://www.nature.com/news/environment-waste-production-must-peak-this-century-1.14032
Global waste has increased ten-fold in the last century and will continue to do so

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Global solid waste composition 2012
Food waste is a critical challenge for global society
Organic, 46%
Paper, 17%
Plastic, 10%
Glass, 5%
Metal, 4%
Other including e- waste, 18%

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Professor Per Pinstrup-Andersen, Head of an independent panel of experts advising the UN's Food and Agricultural Organization (Source: BBC)
"If food was as expensive as a Ferrari, we would polish it and look after it."
By 2025 the world’s urban population will fill a line of garbage trucks 5,000 kilometres long, every day
"If no food were wasted there would be enough for for everyone in the world.”
Sources: UN/FAO, Nature

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In Sweden two million tonnes of waste, some imported from the UK, Italy, Norway and Ireland, is burnt to produce 670,000 tonnes worth of fuel oil energy providing one million homes with heating and 260,000 with electricity.
(Source: Impactlab)
Managing the world’s waste piles: Around the world landfills are transforming waste to energy

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New emerging technologies could also help to address the global waste problem
Rice waste
Parsley waste
Industrial products
Biodegradable plastic products
Electricity

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Nanoscopic Robot Recyclers
How is that possible? Machines will sort products being recycled, separating materials into categories based on their size, shape, and color, and on their physical and chemical properties.
In the future: These mixtures of materials will be shredded into microscopic particles so that nanoscopic robots can recognize different types of materials and collect them in a pure form, to be reused by industry.
The potential result: Reducing the amount of waste that cannot be used and has to be thrown away today – to almost zero.
Soon futuristic, nanoscopic robot recyclers could signal the end of household bins, as we know them
Source: Imagine 2050 from Veolia

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Managing waste is not enough: We must rethink and redesign future products and business systems
DESIGN & MANUFACTURE
RETAIL
CONSUMER
RECYCLE
REPAIR &
REUSE

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A shift towards a circular economy
is compelling from a business perspective
A shift could add…
•
More than US$1 trillion to the global economy by 2025
•
Create 100,000 new jobs within the next five years
(Source: “Towards the Circular Economy” from World Economic Forum, the Ellen MacArthur Foundation, and McKinsey & Company)

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Zero waste and cradle-to-cradle is becoming top-of mind for many companies
CRADLE
---TO---
CRADLE
GOAL:
ZERO WASTE

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New business models are already driving the circular economy
(Source: FastCompany )
Companies
Business models
Vodafone’s Red- Hot plan
Product as services – leasing access to and not selling ownership of a service
Tata Motor Assured
Next Life Sales – efficiently recovering and re-conditioning products after use and then putting the same products into the market
BMW
Product transformation – not all products can be reconditioned in their entirety but most products have components that can be reused
Starbucks
Recycling 2.0
ThreadUP
Collaborative Consumption

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While it is encouraging that many companies are changing, it is also critical to work on changing the mindset and behaviour of consumers worldwide
LeftoverSwap
DanChurchAid ReFood
FOOD WASTE

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New technologies make it possible for consumers to reduce waste from packaging and plastic products
Packaging free WikiPearl Yogurt
Edible cutlery from Bakey’s
Edible water packaging

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How will the future of waste impact your organization and industry?
Click here to read the full briefing: Waste: Avoiding, Managing or Designing it Out
In November, look out for trends in action on
Wearables: Fab, fashion or functional?

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This presentation is adapted from the GT Briefing October 2014:
Waste: Avoiding, Managing or Designing it out.
Electronic copies of the briefing and of our The Global Trends Fieldbook: From Data to Insights to Action are available on www.globaltrends.com, and printed copies of The Global Trends Fieldbook and The Global Trends Report can be purchased on Amazon.com and Amazon’s European sites.
Don’t forget to register at www.globaltrends.com now to make sure you don’t miss our next monthly briefing (they are free)!