Updated, current resume for Anthony Shinker. Sr. Marketing Services and in-store marketing specialist.

1. ANTHONY R. SHINKER
Croton-on-Hudson, NY
914) 271-3576 (h)
(914) 844-0740 (c)
tshinker914@optonline.net
SR. MARKETING SERVICES / IN-STORE STRATEGY & IMPLEMENTATION
PROFILE: Forward thinking, innovative, creative communicator. Senior in-store marketing services, retail
merchandising and brand presentation/implementation specialist. Project development and production
management expertise, with pre-press, print production and process management skills. Exceptional client
service and consultative selling experience. Consistently delivers optimal brand activation and merchandising
display solutions. Engaging, yet smart with a passion for brands, learning and having fun.
Shopper Marketing In-Store Display Merchandising Strategic Solutions
EXPERIENCE
CREATIVE SOURCE. New York, NY.
Retail marketing services, display merchandising consultancy. Helping brands shape the in-store experience.
Independent Consultant and Owner……………………2009-Present
Provide comprehensive in-store promotion guidance and expertise for iconic brands and CPG clients.
Expertise developing and implementing brand display projects from inception through production and
installation.
 Complete design engineering and development services
 15 years experience working with brands to deliver integrated, channel marketing solutions.
 Sourcing and vendor management through project completion.
RYAN PARTNERSHIP, Wilton, CT.
Largest privately held Marketing Services firm in the U.S.
Managing Director, In-Store Merchandising……………………2006-2008
Responsible for overall merchandising team development and management. Directed the integration of in-
store merchandising planning, procurement and retail activation of all channel-marketing initiatives for the
Heineken USA, Nestle Waters, Energizer, New Balance and W.J. Deutsch (spirits) clients.
 Extensive in-store merchandising/shopper marketing experience, including design, development,
manufacturing and delivery of temporary, semi-permanent and permanent displays (CPG & Beverage
categories in all retail channels).
 Delivered channel relevant solutions that motivate the shopper, achieve client’s retail objectives and
gain customer-merchandising support.
 Thought leadership through the identification of new and innovative in-store business opportunities for
the client. Also managed logistics and back-end support.
 Utilized shopper insights and visibility intents to ensure the right solutions are delivered in the right
channels.
 Integrated merchandising/shopper marketing processes into agency promotional programming through
collaboration with internal creative, marketing services and account teams.
 Managed vendor selection, review and contract negotiations.
 Knowledge of prepress, print processes, film, substrates, etc.

2. MADDEN COMMUNICATIONS @ KRAFT FOODS GLOBAL Tarrytown, NY ……1997 – 2005
Strategic provider of supply chain and in-store merchandising, collateral and display solutions for CPG Co's.
Kraft Foods Global, Inc., Beverages & Coffee Divisions – Tarrytown, New York
Sr. Account Manager 2003 – 2005
Account Manager 2001 – 2003
Senior Account Executive 1999 – 2001
Account Executive 1997 – 1999
Responsible for overall on-site account management, including in-store merchandising planning, production,
procurement, execution and distribution for Kraft Foods. Achieved seamless program execution resulting in
volume and revenue growth. Increased productivity and reduced project costs.
 Initiated cost-saving process improvements driving over $10 million in productivity savings.
 Managed and led the development, production and distribution of annual Beverage Rack Program ($7
million annual spend).
 Restructured client service levels cultivating successful client relationships with outstanding results.
 Created “best in-store impact” through collaboration, innovation, guaranteed productivity and
competitive advantage.
 Reinforced company’s strategic value with focus on client’s sustainable growth plan through increased
speed to market, innovation, reduced costs and assets.
 Ensured client account performed at the highest level of profitability by minimizing inventory
obsolescence and ensuring timely processing of account receivables.
 Selected to lead on-site pilot program for “The Gillette Company”. Supported the merchandising
development teams for the Duracell, Oral-Care and Grooming brands.
SHERMAN ADVERTISING ASSOCIATES, New York, NY…..…1990 – 1997
Leading provider of advertising and marketing strategies for the real estate and recruitment industries.
Senior Account Executive 1994 – 1997
Account Executive 1992 – 1994
Assoc. Account Executive 1990 – 1992
 Responsibilities included development of new business leads and presentation work. Developed and
implemented advertising strategies. Responsible for media selection, ad placement, research planning
and special project research. Managed client roster.
 Supervised all copywriting and creative services design staff.
 Provided cost estimates.
 Determined and tracked lineage/media contracts, rebates, etc.
EDUCATION
University Of Houston, Houston Texas
Bachelor of Arts
Major: Journalism
Minor: Advertising and Marketing