https://www.steffenhagen-consulting.com/en/surfshop/

1. Welcome to the tsc Surf Shop
2019
Contact:
Dr. Ralf Schmidt
 +49 241-9787 612
 surfshop@tsc-ac.com
 www.tsc-ac.com/surfshop

2. 2019 © team steffenhagen consulting 2
Want to beat the waves and boost your profits?

3. 2019 © team steffenhagen consulting 3
Then better check out our board collection and
new arrivals …

4. 2019 © team steffenhagen consulting 4
The tsc Surf Shop
Pricing is a lot like surfing.
You need training and adequate tools to become a professional, and also:
practice, practice, practice.
So far we have focused on providing our customers with strong surfing abilities,
based on statements like “A fool with a tool is still a fool,” or, “A surfboard
doesn’t make you a good surfer”.
This was reason enough for us to focus on improving the pricing power and
capabilities of our customers, providing pricing trainings and sharing our
experience in plenty of X-functional pricing projects.
However, we have to acknowledge that surfing without a board is in most
cases neither successful nor fun. That is why we decided to – in addition to our
consulting and training services – open our surf shop and offer selected
tools/surfboards to our clients.
The shop will grow step by step and from time to time. So take your time, poke
around and don’t hesitate to get in touch if you have any questions.

5. Price & Profit Lever Board:
Increase the awareness for the impact of your price moves
on your profits and help Sales to defend or increase your
prices.
Price Fairness Board:
Increase the probability of your customers accepting your
price increase. Don’t spoil your customer relationship and
long-term profit growth with unfair pricing.
Price & Volume Dynamics Board:
Prepare your sales force for price negotiations by better
understanding price and volume dynamics and their
consequences on profit.
Competition Mapping Board:
Safeguard or increase your margins by avoiding or
escaping price wars and price erosion in highly competitive
markets.
2019 © team steffenhagen consulting 5
Our boards and latest arrivals

6. Price & Volume Dynamics Board
2019 © team steffenhagen consulting 6
As simple as powerful: understand the price and volume dynamics on your profits.
Understand the break-even of your price moves. Use it to prepare your price
negotiations and for developing concession against concession strategies.
Prices starting at € 78*
Available in your
design and CI
In stock
Combine it with
Price Fairness
Board
Add to cart
✓ ✓ ✓ ✓
Based on your current contribution margin, this board will tell you
› how much more you’ll have to sell when cutting your prices by x% and/or
› how much you may sell less when increasing your prices by x%
in order to make as much profit as before.
This way, the board helps you define profitable price volume strategies and tactics, when
preparing your price negotiation. It helps you to define concession against concession
strategies. And it will support your price implementation by improving your sales force’s
confidence before negotiating price increases.
It is easy to use and provides you with straightforward answers within less than 15 seconds.
Item number: SF-004
* Depending on the number of licenses

7. Price & Volume Dynamics Board
2019 © team steffenhagen consulting 7

8. Price & Profit Lever Board
2019 © team steffenhagen consulting 8
Simulate the impact of your price moves, sales volume changes and cost changes
on your profit and market share. Define your pricing strategy, before your markets
define it.
Prices starting at € 180*
Available in your
design and CI
In stock
Combine it with
Price Fairness
Board
Add to cart
The board helps you to understand and compare the impact of price, volume and cost
changes on your profits and your market share by simulating them. The consequences are
convincingly visualized in an easily comprehensible graph.
This will help you to develop reasonable and profitable pricing strategies by balancing
expected market share and profit consequences of your price moves.
Furthermore, the board will help you to prepare your price negotiations. Profit and market
share consequences of different “price – volume – cost scenarios” can be analyzed and
visualized.
Using the board when preparing for price negotiations will increase the self-confidence of your
sales force.
✓ ✓ ✓ ✓
Item number: SF-002
* Depending on the number of licenses

9. Price & Profit Lever Board
2019 © team steffenhagen consulting 9

10. Price Fairness Board
2019 © team steffenhagen consulting 10
Avoid the negative impact of unfair pricing on your customer relationship and your
sustainable profit growth with this checklist based self-assessment board.
Prices starting at € 180*
Available in your
design and CI
In stock
Combine it with
Price & Profit
Lever Board
Add to cart
✓ ✓ ✓ ✓
Prices perceived as unfair by your customers can destroy your customer relationship and
mess up your long-term profit growth strategies.
Better check whether your price moves might provoke customers’ anger and what potential
threat will be imposed on your customer relationship before it’s too late.
This checklist based tool covers all aspects of price fairness: personal price fairness, social
price fairness, incl. distributive fairness and procedural fairness, as well as customers’ trust,
your customers’ pricing power and their potential reactions.
Item number: SF-003
* Depending on the number of licenses

11. Price Fairness Board
2019 © team steffenhagen consulting 11

12. Competition Mapping Board
2019 © team steffenhagen consulting 12
Avoid massive blood losses with Competition Mapping based key hole surgery
when operating in highly competitive markets and challenged by price aggressive
competitors: this board helps you develop sound pricing strategies and proper
pricing tactics.
Prices starting at € 290*
Available in your
design and CI
In stock
Combine it with
Price & Profit
Lever Board
Add to cart
This board helps you avoid price wars and price erosion in highly competitive markets.
With the Competition Mapping Board you will be able to develop appropriate pricing tactics
and understand …
› what you can do once you encounter price attacks of aggressive competitors,
› how and where to grow your supply and market share with limited risk of starting a price war
or price erosion,
› where you could make use of test markets to test customer and competitor reactions on
your price moves.
✓ ✓ ✓ ✓
Item number: SF-001
* Depending on the number of licenses

13. Competition Mapping Board
2019 © team steffenhagen consulting 13

14. until 31 Dec, 2019
2019 © team steffenhagen consulting 14
Buy 2 boards and
save 15%
Buy 3 boards and
save 20%
Buy 4 boards and
save 25%
CHRISTMAS
Sale

15. 2019 © team steffenhagen consulting 15
But please do not forget:
A fool with a tool is still a fool.

16. 2019 © team steffenhagen consulting 16
› In order to make sure that you apply your tool to the best possible effect,
we offer consulting, trainings and coachings on marketing, strategy,
key account management and pricing.
› During our more than 20 years in the industry we have developed a
variety of processes and methods to support you with your pricing
decisions, optimization and implementation, always based on your
particular business and requirements.
› If you feel like your company’s pricing strategy could use some brushing
up, do not hesitate to get in touch with us!

17. team steffenhagen consulting GmbH
Theaterstraße 13 | D-52062 Aachen
www.tsc-ac.com
info@tsc-ac.com
T: +49 241-97876-0
F: +49 241-97876-10
Contact
Dr. Ralf Schmidt
Managing Partner
ralf@tsc-ac.com
T: +49 241-97876-12
M: +49 163-2443 047
Olaf Lange
Managing Partner
olaf@tsc-ac.com
T: +49 241-97876-24
M: +49 173-2678 600
2019 © team steffenhagen consulting 17