Awareness & Drive Traffic campaign

1. 12/06/2018

2. ΟΒJECTIVES:
Awareness & Drive Traffic campaign
TARGET GROUP
Greece / Greek
The profile of the patients:
Link to the disease:
Those suffering from psoriasis
Relatives and friends of those with skin disorders and psoriasis
Those who have skin conditions and do not know what it is.
They have never been to the doctor..
Interests:
Psoriasis
Groups, pages and videos with psoriasis in Social
Skin diseases
Psychology of skin diseases
Age:
Primary group: 20-35 έτη
Secondary group: 20-49 έτη
Gender:
Women and Men (Equal) and sub-campaign only women

3. PROPOSAL & ESTIMATION (Pre-Launch phase)
TARGET:
Targeting based on user interests, topics of visited sites and demographics
Age group: 80% at the age of 20-35 years
Total : 70% women / 30% men
Estimate Plan:
Google Display Network
Clicks (fixed): 2.500 minimum / Impressions (estimated): 1.000.000
Unique Users : 100.000 (estimated) / Exposure Rate: 10 (impressions/ user)
You Tube Video 30’’
Full Views (fixed): 11.000 minimum / Impressions (estimated): 50.000
Unique Users: 30.000 (estimated) / Exposure Rate: 1,67

5. Create campaign video

6. Create landing page

7. Create unique icons

8. Create content

10. Facebook post productions

12. Banner storyboard

13. GDN Performance|impressions & clicks
Campaign basic method Gender Clicks Impr. CTR
GDN- Broad targeting .Male-Female topics-age-placements male-female
1,450
660.595 0.22%
GDN- Female Only topics-age female
1,408
565.053 0.25%
GDN-Strict targeting convention.Male-Female topics-interests-age-placements male-female
190
172.980 0.11%
Total 3,048 1,398,628 0.22%
GDN Performance

14. GDN Performance
GDN Reach
Campaign basic method Gender Impr. Unique users
GDN- Broad targeting .Male-Female topics-age-placements male-female 660,595 348,803
GDN- Female Only topics-age female 565,053 278,040
GDN-Strict targeting convention.Male-Female
topics-interests-age-
placements
male-female 172,980 93,123
Total 1,398,628 n/a
GDN Analytics
Campaign basic method Gender Bounce rate
Avg. session
duration
(seconds)
GDN- Broad targeting .Male-Female topics-age-placements male-female 87.87% 13
GDN- Female Only topics-age female 89.38% 16
GDN-Strict targeting convention.Male-Female
topics-interests-age-
placements
male-female 85.22% 23
Total 88.37% 15

15. GDN Performance
GDN Cost
Campaign basic method Gender Clicks Avg. CPC Impr.
GDN- Broad targeting .Male-Female topics-age-placements male-female 1,450 €0.11 660.595
GDN- Female Only topics-age female 1,408 €0.11 565.053
GDN-Strict targeting convention.Male-Female
topics-interests-age-
placements male-female 190 €0.16 172.980
Total: Filtered campaigns 3,048 €0.11 1,398,628

16. GDN Performance
GDN - Performance based on content category
ΘΕΜΑ ΕΜΦΑΝΙΣΕΙΣ ΚΛΙΚ CTR
Υγεία › Διατροφή › Ειδική και περιορισμένη διατροφή 205,316 477 0.23%
Υγεία › Διατροφή 194,321 500 0.26%
Υγεία › Εναλλακτική και Φυσική ιατρική 182,834 516 0.28%
Υγεία › Γυναικεία υγεία 178,926 314 0.18%
Υγεία › Ιατρικές εκδόσεις και πηγές 171,494 352 0.21%
Υγεία › Νοσήματα › Δερματοπάθειες 163,244 365 0.22%
Υγεία › Ψυχική υγεία › Άγχος και στρες 75,783 136 0.18%
Υγεία › Ψυχική υγεία 63,913 123 0.19%
Ειδήσεις › Νέα για την Υγεία 55,528 94 0.17%
Υγεία › Δημόσια υγεία 21,124 52 0.25%
Υγεία › Ανδρική υγεία 17,451 33 0.19%
Υγεία › Νοσήματα › Αλλεργίες 16,978 26 0.15%
Υγεία › Ψυχική υγεία › Κατάθλιψη 9,133 26 0.28%
0
50,000
100,000
150,000
200,000
250,000
Σειρά1 Σειρά2 Σειρά3

17. GDN Performance
CLICKS / Gender
WOMEN MEN Unspecified

18. GDN Performance
DEVICES
Κινητά Tablet Επιτραπέζιοι υπολογιστές Άλλο

19. Placement

20. Placement

21. Placement

22. Placement

24. YouTube ads Performance
You Tube |Reach
CAMPAIGN BASIC METHOD GENDER IMPRESSIONS VIEWS
Video May 2018-Topics Female Only Topics female 20,720 3,834
Video May 2018 Content Content male-female 3,245 591
Video May 2018-Topics Topics male-female 65,603 13,702
Total 89,568 18,127
You Tube Cost
CAMPAIGN COST VIEWS CPV
UNIQUE
COOKIES
Video May 2018-Topics Female Only 3,834 0.02 15,531
Video May 2018 Content 591 0.02 3,549
Video May 2018-Topics 13,702 0.02 47,071
Total 18,127 0.02 n/a

25. YouTube ads Performance
YouTube Engagement
CAMPAIGN VIDEO PLAYED TO 25%
VIDEO PLAYED
TO 50%
VIDEO PLAYED
TO 75%
VIDEO PLAYED
TO 100%
Video May 2018-Topics Female Only 45.44% 26.42% 20.75% 17.34%
Video May 2018 Content 40.83% 24.91% 20.94% 18.25%
Video May 2018-Topics 48.50% 29.47% 23.21% 19.90%
Total 47.51% 28.60% 22.56% 19.25%

27. EngageYa Campaign
100% Native Experience
Creating and promoting sponsored articles displayed
within the publishers (advertorials)
in a single step across entire network
Using content to effectively engage with audience
Call-To-Action button for performance KPI

28. EngageYa Campaign Performance
Period Impressions Clicks CTR%
22/05-31/05/18 1.910.243 4.175 0.219%

29. Creatives
EngageYa Campaign Performance

30. Creatives Pageviews Clicks CTR
944.541 2.550 0.27%
397.832 656 0.165%
326.498 587 0.18%
TOP Creatives
EngageYa Campaign Performance

31. screenshots

32. screenshots

33. screenshots

35. 3048
194
4175
CLICKS
BANNERS VIDEO AD NATIVE

36. DIGITAL COMMUNICATION FOR ENSTILAR 2018
Digital Campaign Report
12/06/2018